eBay Australia launches world’s first VR department store

eBay Australia launches world’s first VR department store
Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.


eBay Australia and retailer Myer have created what they’re calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.

Users need to download the eBay VR Department Store app on their smartphone to begin shopping. eBay said it’s not only aiming the device at tech lovers, but also shoppers who live far away from physical department stores.

Within the store, more than 12,500 products from Myer can be browsed, selected and added to cart using eBay Sight Search.


eBay Sight Search means users can select a product to float toward them by holding their gaze on something they want to view. The top 100 products are available to view in 3D, with the rest in 2D. 

Gazing at information icons next to a product brings up its full specifications, and holding eyes on ‘Add to Basket’ enables them to complete a purchase. Watch a video of how the tech works here.

Jooman Park, managing director of eBay Australia and New Zealand said: “Until now we have not had the opportunity to physically experience the transformative effect VR could have on retail. By building the world’s first VR Department Store here in Australia and observing the reactions of thousands of consumers who trial the experience, we have the opportunity to lead the world into the next phase of retailing.

“It’s been important to us that we don’t just replicate the ecommerce experience in a virtual environment. We are taking the best elements of traditional retail and expanding on them to improve browsing, selection, personalization and efficiency.”

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