Samsung ramps up VR offering with new initiative, camera and VR video platform

(c)Samsung 

Samsung is going gangbusters for VR, with a raft of announcements in the US this week.

The Gear headset maker has launched the Samsung Gear 360, a high-res camera developed for creating 360-degree videos for smartphones and VR content. 

It'll come in at about $349.99 in the US, and those going to VidCon in California will able to get their hands on a limited few. We're expecting ot hear more news about the camera's availability later in the year. 

The company has also launched Samsung VR - formerly known as Samsung Milk VR – which now supports user generated content. Video makers can load their own 360-degree videos to the Samsung VR platform for sharing and view them in Samsung Gear VR. 

Underpinning the product and tech announcements is their new programme for those making VR content - Samsung Creators. As part of this, a competition will be launched in July for aspiring indie VR filmmakers to develop VR/360-degree conetnt using Samsung's products.

It'll choose 10 winners from the following categories

  • Music
  • Auto
  • Science and tech
  • Gaming
  • Travel
  • Fashion
  • Culinary
  • Cause-related
  • 4D and Sports

Each winner will get a ticket to the Creators Awards ceremony, a round-trip airfare to New York weekend for them plus a guest, a $10,000 cash prize and an invitation-only masterclass with VR filmmaking pros.

More broadly, the Samsung Creators prohramme will provide seminars and classes to "further accelerate this new mediumE.

“We want to bring the power of VR technology directly to the people,” said Samsung Electronics America’s CMO Marc Mathieu. 

“To help creators learn and perfect the art of VR storytelling, we’ve built an entire VR ecosystem that pushes beyond the frame and empowers them to develop unforgettable, immersive stories, and inspires us all to do the same.”

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