First brand campaign shot with Nokia OZO features Kate Moss

First brand campaign shot with Nokia OZO features Kate Moss
Rachael Power is an editor at TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish Examiner, accountingWEB and BusinessZone. Rachael has a passion for digital marketing, journalism, gaming and fitness, and is on Twitter at: @rachpower10.

(c)Charlotte Tilbury 

The first VR brand experience shot with the new Nokia OZO camera has just been unveiled, starring none other than British supermodel Kate Moss. 

The immersive experience is part of a marketing campaign to launch make up artist Charlotte Tilbury's new perfume Scent of a Dream, and was produced by VR specialists Happy Finish and director Antoine Wagner. 

It'll be available in-store at Tilbury's Covent Garden Store and Selfridges W1 from this week from 'VR pods' as well as from CT.com, where the first 1,000 customers will receive free Google Cardboards. 

The experience can be viewed on virtual reality headsets including Samsung Gear, or on Google Cardboard, while mobile and desktop users can access a bespoke version of the experience via the Facebook and YouTube apps.

A celestial experience

And it does sound like quite the ride. Viewers are promised to be transported to outer space, with Kate Moss as their celestial guide as they journey through "glittering galaxies and undulating universes of possibilities". The crux of the experience appears to be to get across the tone and feel of the scent and is a good example and user case of how 360 video and VR can be used in an artistic way.

Other elements of the global launch marketing campaign include shoppable Snapchat opportunities, Facebook Canvas units and high impact page takeovers.

VR allows us to create a frame for a limitless vision

According to Tilbury, the reason she wanted to create a VR experience for her new perfume was down to a wish to "bring to life [her] scent for every user in a multi sensory capacity, even the ingredients and how they work."

"In the same way that Frankincense within my scent elucidates the beholder through the sesquiterpenes in it (proven to deliver oxygen to the brain), the VR takes the user literally through a portal into another world. It isn’t unlike an experience of enlightenment. I have been obsessed with the physics for years, and wanted to explore the history of the universe through this experience," she said.

Experience director Wagner added that VR recreates a "synesthetic state of mind" and allows users to understand the perfume in a visual way.

Director Antoine Wagner: “VR allows us to create a frame for a limitless vision, you mentally lose yourself in Charlotte’s virtual reality dream world.  Kate had already tried VR, and was very excited to be a part of our project. She is the dream person to be lost in the universe with," he said.

Will you be trying the Kate Moss VR experience? 

https://www.iottechexpo.com/northamerica/wp-content/uploads/2018/09/all-events-dark-text.pngInterested in hearing industry leaders discuss subjects like this and sharing their use-cases? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London and Amsterdam and explore the future of enterprise technology.

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