Facebook launches new 360 video guide and analytics tools


Facebook has launched new publisher tools for 360 video on its platform, including guides and heatmaps.

The social media platform launched 360 video capabilities onto the Facebook site last September, and since then 250,000 videos have been uploaded - and the number is increasing.

Its new guide feature will allow 360 video creators to give viewers a ‘guided tour’ of a 360 video as it plays, setting a narrative by highlighting and panning around to specific points of interest.

Guiding viewers around a video and highlighting points of interest has been one barrier thrown up to effective 360, so it’ll be interesting to see how the guide narrative feature is received.

To use Guide:

  • When you upload your video to Facebook, check “This video was recorded in 360° format”
  • Head to the new “360 Controls” tab
  • Check the box that says “Enable Guide”
  • Play through your video to identify the points of interest that you don’t want your followers to miss
  • To add a point of interest, select “+ Add Point” when the video is paused, and that point of interest will be added to Guide

The feature will be turned on by default when your video starts but viewers have the option to turn it off and explore on their own.

Heatmap on the other hand is very simple to the Littlstar heatmap tool, in that it’s an analytics tool that shows you which parts of your 360 video people are watching the most.

The info is pulled from aggregate data of Facebook’s view ports and measures every time a viewer moves 30 degrees within a scene.

The good news is that this tool will be available on any 360 video posted from 1 May, however it does need to have over 50,000 unique viewers.

You can access Heatmap under the Video Insights tab.

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