How BP is using mixed reality – and HoloLens in particular – for its upstream operations

If you think of the oil and gas industry, then BP, as one of the seven ‘supermajors’, will feature prominently in many people’s thoughts. The company has many emerging technology initiatives in place, from artificial intelligence to blockchain, yet mixed reality – the co-existence of physical and digital worlds,...

By James Bourne, 05 December 2019, 0 comments. Categories: Ecosystems, Enterprise, Hardware, Microsoft, Research.

Virtual and augmented reality market 'volatile but promising', warns CCS Insight

The market for extended reality products, comprising VR and AR devices, will see a growth of 21% in 2019 to just over 10 million devices, according to the latest forecast from analyst CCS Insight.

Sony has been already on track to record a solid 2019, and Facebook too has started gaining meaningful revenue from its Oculus devices, the company argued in what it descried as a ‘volatile but promising’ market.

By VR 360, 04 December 2019, 0 comments. Categories: AR, Devices, Ecosystems, Gaming, Research.

Global spending on AR and VR forecast to hit $18.8 billion in 2020, says IDC

According to IDC's latest Worldwide Augmented and Virtual Reality Spending Guide, global spending on augmented reality and virtual reality is forecasted to reach $18.8 billion (£14.5 bn) in 2020.

This figure is an increase of 78.5%, compared to the £8.12bn which IDC expects to be spent in 2019.

The report also shows that global spending on AR/VR products and services...

By VR 360, 29 November 2019, 0 comments. Categories: AR, Data & Analytics, Research.

Facebook acquires VR studio Beat Games to beef up Oculus arm

Facebook has announced the acquisition of Beat Games, the developer of VR rhythm game Beat Saber.

According to the details of the acquisition, Beat Games studio will be operating independently, but it will be a part of Oculus in Prague. The company will be continuing to ship content and updates for Beat Saber across all currently supported platforms with greater support from Facebook from now on.

By VR 360, 27 November 2019, 0 comments. Categories: Applications, Gaming, M&A.

The New Yorker launches augmented reality cartoon series

The New Yorker has launched an augmented reality-based (AR) series of cartoons in addition to its previous campaigns around the technology.

The offering, called ‘Animate Objects’ and part of the revamped New Yorker Today app, allows users to point their smartphones at various everyday items and see an animation in return from New Yorker cartoonist Liana Finck.

The product...

By James Bourne, 26 November 2019, 0 comments. Categories: AR, Brands.

Mixed reality game streamer LIV raises $2.6 million in series A funding round

LIV, a mixed reality game streaming platform provider, has announced it has raised $2.6 million (£2.06m) in series A funding led by Hiro Capital.

The company said it will be using the funds to accelerate its technology and integrate more third-party game studios.

Established in 2016, LIV was founded by gaming professionals AJ Shewki, known as Dr. Doom, and Steffan Donal among...

By VR 360, 25 November 2019, 0 comments. Categories: Ecosystems, eSports, Gaming.

Snapchat to create augmented reality experiences through Verizon 5G collaboration

A partnership deal has been signed between Verizon and Snapchat creator Snap, where the former’s 5G Ultra Wideband technology will support the Snapchat’s creator’s AR, visual communications, and content experiences.

Under the agreement, both will work as official 5G innovation partners at the telecom giant’s 5G Labs to develop new experiences, such as experiencing live events in newer ways through...

By VR 360, 22 November 2019, 0 comments. Categories: AR, Brands, Ecosystems.

VR and AR could add £62.5 billion to the UK economy by 2030, says PwC

A new report launched by PwC has revealed that virtual reality (VR) and augmented reality (AR) could add £62.5 billion to the UK economy, boosting the GDP by 2.4% by 2030.

The majority of the contribution to the UK economy will come from AR (£44.4bn) with VR providing £18.1bn. VR and AR will also have a major impact on the UK workplace with 1.19% of jobs – coming to just over 400,000 people...

By VR 360, 20 November 2019, 0 comments. Categories: AR, Ecosystems.

Consumer mixed reality app installations to reach 10 billion by 2024, says Juniper Research

A recent study from Juniper Research has revealed that the number of consumer mixed reality app installs will reach 10 billion by 2024, increasing from the current three billion. Mixed reality overlays interactive digital images and videos on the real world via a smartphone, tablet or smart glasses.

The research, titled 'Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts...

By VR 360, 15 November 2019, 0 comments. Categories: Applications, AR, Platforms, Research.

Opinion: VR can be the answer to many problems – but the devil is in the detail

First, a confession: I love VR. I became hooked on its potential long before today's affordable, reliable hardware. But as the old adage says, when you have a hammer, every problem looks like a nail. And that's dangerous for a tool in its early stages of deployment like VR.

Training is an obvious and useful application of VR. And almost every industry is bad at training.

By Nicholas Napp, 15 November 2019, 0 comments. Categories: Applications, AR, Ecosystems, Enterprise.

Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

Network Rail app to use AR to show passengers the next generation of railway footbridges

Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.

The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...

By VR 360, 29 October 2019, 0 comments. Categories: AR, Brands, Ecosystems.

From Silicon Valley to Hollywood: Sandbox VR secures $11 million in funding round

Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.

The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...

By VR 360, 28 October 2019, 0 comments. Categories: Brands, Ecosystems, Platforms.

Brown University develops software which turns smartphones into AR portals

Researchers at Rhode Island-based Brown University have developed a new software system which turns smartphones into AR portals, allowing users to position virtual building blocks, furniture, and other objects into real world settings.

The developers believe that this new system, called Portal-ble, has the potential to be used as a tool by artists, designers, game developers and others to experiment with AR.

By VR 360, 21 October 2019, 0 comments. Categories: Applications, AR.

VR can speed up availability of less-invasive treatment for thyroid patients, research finds

A University of Virginia (UVA) Health interventional radiologist believes that virtual reality can offer physicians a better way to educate and expedite the adoption of innovative procedures.

By leveraging the simulated experience technology, UVA’s Zia Haskal, MD, has created a 11-minute video with an aim to increase the availability of a less-invasive treatment option for thyroid patients.

By VR 360, 16 October 2019, 0 comments. Categories: Applications, Healthcare, Research.

Varjo’s new offering aims to focus on enterprise usability of VR

Varjo Technologies has launched two new advanced headsets, which are part of the company’s ‘Resolution Revolution’ product line that aims to deliver human eye-resolution (over 60 PPD) and fidelity to the most demanding sectors in today’s professional market.

The new VR-2 and VR-2 Pro headsets expand the Resolution Revolution range and set a new standard in visual clarity, making it feasible for...

By VR 360, 15 October 2019, 0 comments. Categories: Enterprise, Hardware.

AI-guided VR simulators can help neurosurgeons, research finds

A new study conducted by the Neurosurgical Simulation and Artificial Intelligence Learning Centre at the Montreal Neurological Institute and Hospital (The Neuro) and McGill University has found that machine-learning algorithms can precisely evaluate the capabilities of neurosurgeons at the time of virtual surgery, indicating that AI-powered VR simulators can be very useful tools to train surgeons.

The study recruited 50...

By VR 360, 10 October 2019, 0 comments. Categories: Healthcare, Research.

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.