Vicon’s new Origin location-based VR system aims for ‘unbreakable’ tracking

UK-based Vicon Motion Systems has introduced the “Origin”, a comprehensive location-based virtual reality (LBVR) system that is designed to empower all levels of VR developers.

Vicon’s new fully scalable solution is a combination of its Academy Award-winning tracking abilities with tools that make it easy for anyone to setup and operate. It has been developed on nearly 35 years of industry-leading R&D that has made it the leader in engineering, healthcare and motion capture for...

By VR 360, 14 August 2018, 0 comments. Categories: Applications, Ecosystems.

Nickelodeon announces new VR and AR-based animated sitcom

Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.

The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....

By VR 360, 13 August 2018, 0 comments. Categories: Brands.

Magic Leap One Creator Edition is finally launched – with $2295 price tag

It has certainly taken its time – but Magic Leap has finally taken the leap and announced the availability of its augmented reality (AR) headset.

The Magic Leap One Creator Edition, in the words of the company, is ‘a spatial computing system that brings digital content to life here in the real world with us. Its unique design and technology lets in natural light waves together with softly layered synthetic lightfields, enabling creators to build unbelievably believable interactive experiences and...

By James Bourne, 10 August 2018, 0 comments. Categories: Applications, AR, Devices.

Strategy Analytics: AR is making waves – but headsets will continue to struggle

Augmented reality (AR) is making waves in the consumer market through apps such as Snapchat and Pokemon GO – but hardware is still struggling to break through.

A new series of reports from analyst firm Strategy Analytics, one focused on AR device market and outlook and another from forecast by device type until 2023, notes that slot-in AR devices will account for the majority of shipments and users today, but binocular units, such as HoloLens, will increase in importance as the market evolves towards...

By James Bourne, 09 August 2018, 0 comments. Categories: AR, Enterprise.

Google launches Chrome browser on VR Daydream headsets

Google has announced that Chrome, the world’s most popular browser used by 44.5% of users, is now available on its VR (virtual reality) Daydream headsets.

Announced on its blog yesterday, the search and tech giant said users of Google Daydream View and Lenovo Mirage Solo with Daydream can now launch Chrome directly from their homepage and interact with any webpage while in VR.

Google promises that “all the features you...

By Mark Jones, 31 July 2018, 0 comments. Categories: Developers, Devices, Platforms.

Scandit secures $30 million to further augmented reality and computer vision platform

Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.

The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...

By VR 360, 30 July 2018, 0 comments. Categories: Applications, AR, Brands.

VR therapy for neurological conditions to be rolled out across UK

A “pioneering” virtual reality (VR) therapy, which has proven to reduce blood pressure and pain levels among people with neurological conditions, is going to be rolled out across the UK.

According to BBC Scotland, the therapy has been trialled at the Sue Ryder neurological care centre in Aberdeen, where it has been used to support people with conditions such as cerebral palsy, MS and motor neurone disease, as well as those with brain...

By Mark Jones, 27 July 2018, 0 comments. Categories: Applications, Devices, Research.

Research explores VR, AR and mixed reality as the ‘new realities of business’

In its latest review into global market tech trends, international technology M&A advisory Hampleton Partners has said that manufacturing, retail and healthcare industries are at the forefront of integrating augmented, virtual and mixed reality into the workplace to eradicate some of their complex challenges.

The Hampleton Partners M&A report on AR/VR predicts the global market size of the VR sector to grow at a CAGR of 44.5% to $17.8 billion in 2022. On the other hand, AR is expected to grow at...

By VR 360, 23 July 2018, 0 comments. Categories: AR, Ecosystems, Research.

NVIDIA, Oculus and Microsoft lead industry standard for VR headset and PC connection

A new open industry standard aims to enable next-generation VR headsets to connect with PCs and other devices using a single USB connector.

A new open industry standard, called VirtualLink, has been introduced by a consortium led by NVIDIA, Oculus, Valve, AMD, and Microsoft, to enable next-generation VR headsets to connect with PCs and other devices using a single, high-bandwidth USB Type-C connector rather than a range of cords and connectors.

This new connection is an Alternate Mode of USB-C that simplifies...

By VR 360, 20 July 2018, 0 comments. Categories: Applications, Regulation.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

VR may help people control their fear of heights, new research claims

Virtual reality may help assuage those who have a fear of heights, according to a new report.

According to research published in The Lancet Psychiatry Journal, following a randomised controlled trial of 100 people, it was stated that VR could help people with a clinically diagnosed fear of heights overcome their fear.

Though at a nascent stage, the use of VR technology was successfully conducted as a treatment without a therapist that provided a proof of concept for how some psychological interventions might...

By VR 360, 18 July 2018, 0 comments. Categories: AR, Research.

Now you can choose your Emirates seat with web-based VR

For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.

Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.

Navigating the...

By Mark Jones, 09 July 2018, 0 comments. Categories: Advertising, Brands.

Digital Catapult’s Augmentor programme to help UK firms adopt AR and VR

Digital Catapult is allowing 10 early-stage VR and AR businesses to join its Augmentor programme, which aims to expedite business adoption and investment in the immersive sector in the UK. Under the 10-week long programme, these businesses will receive technical and business guidance, access to state-of-the-art facilities and backing for confidently pitching their ideas at an exclusive investor showcase in September 2018.

The companies are: HoloMe from London; KageNova from Guildford, Lume VR from London UK;...

By VR 360, 06 July 2018, 0 comments. Categories: AR, Ecosystems.

High Fidelity raises $35 million in series D funding to further global VR infrastructure

San Francisco-based privately held Virtual Reality (VR) specialist firm High Fidelity has raised $35 million in series D funding round which will be used for the further development of a global infrastructure for VR experiences.

The fundraising event was headed by blockchain investment company Galaxy Digital Ventures, who invested $20 million from its Galaxy EOS Ecosystem Fund, was also assisted by Blockchain Capital among new investors. Existing investors, such as Breyer Capital, IDG Capital Partners and...

By James Bourne, 02 July 2018, 0 comments. Categories: Ecosystems, M&A.

This Finnish VR startup is developing a headset with human-eye resolution

Virtual reality could be about to get a lot more, well, real.

A Finnish startup known as Varjo claims to be developing a VR headset whose resolution could actually match that of the human eye.

It achieves this by mimicking the way that our vision works, a process called foveation, where our eyes will only see one small area in front of us in a high resolution; the rest, as you will probably now be noticing, is rather more blurry.

Varjo attempts to replicate this process by using two displays within the...

By Mark Jones, 20 June 2018, 0 comments. Categories: Devices, Enterprise, Hardware.

New report explores greater accessibility for VR games and content

A new detailed report recently released by The Independent Game Developers' Association (TIGA) has noted how to face challenges and grab the opportunity to make VR content available to the widest audiences possible.

The report, titled ‘Accessibility and VR’, is authored by veteran video game accessibility specialist Ian Hamilton. The report covers topics that will better serve those with motor and visual impairment, understanding hearing loss relative to VR, considering simulation sickness,...

By James Bourne, 19 June 2018, 1 comment. Categories: Applications, Gaming.

Mall & theme park VR experience startup gears up for £5m IPO

A virtual reality (VR) experience company that supplies virtual experiences to theme parks and shopping malls is ready to go public on the AIM market, with aims to raise £5m from the listing.

The UK-headquartered Immotion uses a combination of graphics, motion and sound to create immersive experiences for consumers at venues including Legoland Boston and multiple shopping centres across the UK.

Raising the cash would see Immotion valued at roughly £20m, which would be used to fund its further...

By Mark Jones, 18 June 2018, 0 comments. Categories: Gaming, Hardware, Platforms.

New reports give conflicting views on how AR will influence retail

Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.

The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.

AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...

By James Bourne, 12 June 2018, 0 comments. Categories: AR, Brands.

French startup tests VR in hospitals as anesthetic replacement

A French startup is exploring the use of (VR) virtual reality in hospitals as an alternative to anesthetics for minor operations, reporting “positive” feedback from early trials.  

Healthy Mind, the brainchild of three graduates in collaboration with psychiatrists and doctors, uses virtual environments to help ease the pain of smaller operations without the use of drugs while reducing the anxiety commonly felt in hospital environments.

From “Zen gardens” to snow-capped vistas,...

By Mark Jones, 11 June 2018, 0 comments. Categories: Applications, Research.

Apple reveals key updates to AR developer framework ARKit

Opening its World Wide Developer Conference (WWDC) this week, Apple announced a string of updates to its AR (augmented reality) framework ARKit - a key development in a field the tech company is pitching its long-term success on.  

The update comes after Apple announced that 13 million apps had been downloaded using the framework since its debut in September 2017, with some 47% of that figure driven by a surge in the popularity of

By Mark Jones, 06 June 2018, 0 comments. Categories: Applications, AR, Developers, Gaming.