Research: Augmented reality can help cardiologists with complex procedures

Augmented reality (AR) offers a new platform to help physicians better visualise complex medical data, particularly before and during medical procedures. A new self-contained AR device aims to provide an immersive AR experience in which surgeons can interactively explore data in three dimensions.

Jihye Jang, a PhD Candidate at the Cardiac Magnetic Resonance (MR) Centre at Beth Israel Deaconess Medical Centre, and colleagues assessed...

By VR 360, 12 November 2018, 0 comments. Categories: AR.

HTC launches enterprise-themed Vive Focus VR in Western markets

HTC is making its enterprise-flavoured Vive Focus virtual reality (VR) set available in Western markets, promising a variety of new applications in the process.

The launch ‘reinforces Vive’s increased commitment to bringing best-in-class design and software expertise – paired with the world’s best VR hardware – to businesses of all sizes’, in the company’s words.

By James Bourne, 09 November 2018, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 0 comments. Categories: Applications, AR, Brands.

Novarad AR HoloLens system gets FDA approval for medical use

The FDA has cleared OpenSight Augmented Reality System, making it the first AR medical solution for Microsoft HoloLens receiving 510(k) clearance for use in pre-operative surgical planning.

OpenSight renders 2D, 3D and 4D images of patients interactively, while accurately overlaying them directly on the patient’s body. The solution, in combination with the patented virtual tool technology and an integrated targeting...

By VR 360, 30 October 2018, 0 comments. Categories: Applications, AR.

Resolution Games secures $7.5 million series B funding to further innovation for AR and VR gaming

Sweden-based Resolution Games has closed a $7.5 million Series B round of funding led by MizMaa Ventures.

The investment also includes new capital from GP Bullhound and Fly Forever, as well as industry thought leader and Unity founder, David Helgason. Investors from previous rounds, such as GV, Partech, Bonnier Ventures, Creandum and Sisu Game Ventures, also partook in this latest series B round.

By VR 360, 25 October 2018, 0 comments. Categories: Ecosystems, Gaming.

Embracing extended reality for technology adoption and harnessing opportunities

Today, the terms augmented reality, virtual reality and mixed reality are used in industry very interchangeably, and there is a very thin line separating all three technologies. When we look at XR, we’re really considering it as the “umbrella technology” that these other technologies come under. Each technology holds its own promise individually for new, beneficial use cases, but they can also be coordinated to work together in new applications,...

By Raj Tiwari, 22 October 2018, 0 comments. Categories: AR, Ecosystems.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Deutsche Telekom and Niantic join hands over AR gaming

A technology partnership has recently been announced between Deutsche Telekom and Niantic Inc., creator of leading AR games Pokémon GO and Ingress PRIME. This partnership will bring Niantic’s Real World platform for AR gaming to Deutsche Telekom’s MobiledgeX Edge servers and 5G network.

Niantic’s Real World Platform combines the physical and digital worlds via advanced functionalities like...

By VR 360, 15 October 2018, 0 comments. Categories: AR, Gaming.

Varjo raises $31 million in series B funding to launch first human-eye resolution XR product

Finnish tech startup Varjo has announced a $31 million Series B investment to introduce the world’s first human-eye resolution virtual reality and mixed reality (VR/XR) product, which is aimed at industrial use.

The product holds the potential to transform complex and design-driven industries, such as architecture, engineering and construction, simulation and training, engineering and construction, aerospace, and industrial design.

The Helsinki-based firm now has a total of $46 million in accumulated...

By VR 360, 09 October 2018, 0 comments. Categories: AR, Data & Analytics, Ecosystems.

New HaptX gloves development kit allows VR users to create realistic touch feedback

Seattle-based realistic haptic technology provider HaptX has introduced the new HaptX Gloves Development Kit, which is an industrial-grade product for advanced simulation in VR. Professional VR users can develop simulations with realistic touch feedback and natural interaction with the help of the HaptX Gloves.

Built with the company’s patented microfluidic technology, the HaptX Gloves Development Kit consists of a set...

By VR 360, 09 October 2018, 0 comments. Categories: Ecosystems.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Mozilla launches Firefox Reality with aim for ground up, standalone MR capability

Mozilla has launched Firefox Reality, a mixed reality (MR) browser compatible with Viveport, Oculus and Daydream, to be designed from the ground up for standalone virtual and augmented reality.

Features of the browser include voice-activated search, built-in private browsing, and resize capabilities. Users can also move between 2D and 3D, as well as activate a movie-speicifc mode. The browser also feature Mozilla's new Quantum engine for smooth and fast performance.

The browser is designed not only for...

By James Bourne, 24 September 2018, 0 comments. Categories: AR.

How 5G technologies will drive adoption of AR and VR

There are high hopes for the potential of VR, AR and mixed reality applications, with a stream of organisations from startups to more established names announcing plans for the technology. Indeed, the UK Government announced investment of up to £33 million in the space as part of its Industrial Strategy earlier this year.

Requirements for ultra-low latency and reliable, high-speed data connections mean that the full potential of these applications has yet to be realised.

Fortunately, 5G is set to...

By John English, 21 September 2018, 0 comments. Categories: AR, Ecosystems, Regulation.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.