Deutsche Telekom and Niantic join hands over AR gaming

A technology partnership has recently been announced between Deutsche Telekom and Niantic Inc., creator of leading AR games Pokémon GO and Ingress PRIME. This partnership will bring Niantic’s Real World platform for AR gaming to Deutsche Telekom’s MobiledgeX Edge servers and 5G network.

Niantic’s Real World Platform combines the physical and digital worlds via advanced functionalities like...

By VR 360, 15 October 2018, 0 comments. Categories: AR, Gaming.

Varjo raises $31 million in series B funding to launch first human-eye resolution XR product

Finnish tech startup Varjo has announced a $31 million Series B investment to introduce the world’s first human-eye resolution virtual reality and mixed reality (VR/XR) product, which is aimed at industrial use.

The product holds the potential to transform complex and design-driven industries, such as architecture, engineering and construction, simulation and training, engineering and construction, aerospace, and industrial design.

The Helsinki-based firm now has a total of $46 million in accumulated...

By VR 360, 09 October 2018, 0 comments. Categories: AR, Data & Analytics, Ecosystems.

New HaptX gloves development kit allows VR users to create realistic touch feedback

Seattle-based realistic haptic technology provider HaptX has introduced the new HaptX Gloves Development Kit, which is an industrial-grade product for advanced simulation in VR. Professional VR users can develop simulations with realistic touch feedback and natural interaction with the help of the HaptX Gloves.

Built with the company’s patented microfluidic technology, the HaptX Gloves Development Kit consists of a set...

By VR 360, 09 October 2018, 0 comments. Categories: Ecosystems.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Mozilla launches Firefox Reality with aim for ground up, standalone MR capability

Mozilla has launched Firefox Reality, a mixed reality (MR) browser compatible with Viveport, Oculus and Daydream, to be designed from the ground up for standalone virtual and augmented reality.

Features of the browser include voice-activated search, built-in private browsing, and resize capabilities. Users can also move between 2D and 3D, as well as activate a movie-speicifc mode. The browser also feature Mozilla's new Quantum engine for smooth and fast performance.

The browser is designed not only for...

By James Bourne, 24 September 2018, 0 comments. Categories: AR.

How 5G technologies will drive adoption of AR and VR

There are high hopes for the potential of VR, AR and mixed reality applications, with a stream of organisations from startups to more established names announcing plans for the technology. Indeed, the UK Government announced investment of up to £33 million in the space as part of its Industrial Strategy earlier this year.

Requirements for ultra-low latency and reliable, high-speed data connections mean that the full potential of these applications has yet to be realised.

Fortunately, 5G is set to...

By John English, 21 September 2018, 0 comments. Categories: AR, Ecosystems, Regulation.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.

AR provider Sixense looks to robotics with Sisu partnership

Immersive computing solutions provider, Sixense Enterprises, and Sisu, a developer of intuitive robot systems, have announced the former’s STEM technology will be deployed in the latter’s VUDU system for industrial robot programming.

The advanced motion tracking technology from Sixense has enabled Sisu to launch its most intuitive system yet, that helped in mitigating programming time from days or hours to just...

By VR 360, 14 September 2018, 0 comments. Categories: AR.

VR headset shipments go down year on year – but it’s only a blip, says IDC

Shipments of VR headsets went down 33% year on year, according to IDC – but the analyst firm expects this to be merely a blip as the market finds its footing.

The figures, which appear in the company’s latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found declines in each of the primary markets.

Screenless viewers went down from 1 million headsets...

By James Bourne, 06 September 2018, 0 comments. Categories: Applications, Devices, Hardware, Research.

How virtual reality is helping art galleries and real estate businesses with their customer experience

Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.

One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...

By VR 360, 04 September 2018, 0 comments. Categories: Applications, AR, Brands.

Digi-Capital launches VR and AR analytics platform for startups, execs and VCs

Digi-Capital, an augmented and virtual reality consulting firm, has announced the launch of a new analytics platform which will serve as a dashboard for startups, corporates and venture capitalists (VCs).

The platform aims to provide encyclopaedic information in AR/VR/XR, with more than 500,000 data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers leading AR/VR/XR startups, founders, corporates, VCs, valuations, deal flows and...

By VR 360, 21 August 2018, 0 comments. Categories: AR, Platforms, Research.

VERSES aims to combine AR and VR with blockchain to power the future web

Meet VERSES. The Los Angeles-based startup aims to ‘create a new economy for tradeable and transportable digitised assets that combines the virtual with the physical.’

VERSES has showcased its virtual and augmented reality protocol to power ownership, monetization, geolocation and tradability of digital goods, holographic avatars and connected experiences. VERSES creates a new economy for tradable and transportable...

By VR 360, 20 August 2018, 0 comments. Categories: AR, Data & Analytics.

Vicon’s new Origin location-based VR system aims for ‘unbreakable’ tracking

UK-based Vicon Motion Systems has introduced the “Origin”, a comprehensive location-based virtual reality (LBVR) system that is designed to empower all levels of VR developers.

Vicon’s new fully scalable solution is a combination of its Academy Award-winning tracking abilities with tools that make it easy for anyone to setup and operate. It has been developed on nearly 35 years of industry-leading R&D that has made it the leader in engineering, healthcare and motion capture for...

By VR 360, 14 August 2018, 0 comments. Categories: Applications, Ecosystems.

Nickelodeon announces new VR and AR-based animated sitcom

Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.

The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....

By VR 360, 13 August 2018, 0 comments. Categories: Brands.

Magic Leap One Creator Edition is finally launched – with $2295 price tag

It has certainly taken its time – but Magic Leap has finally taken the leap and announced the availability of its augmented reality (AR) headset.

The Magic Leap One Creator Edition, in the words of the company, is ‘a spatial computing system that brings digital content to life here in the real world with us. Its unique design and technology lets in natural light waves together with softly layered synthetic lightfields, enabling creators to build unbelievably believable interactive experiences and...

By James Bourne, 10 August 2018, 0 comments. Categories: Applications, AR, Devices.

Strategy Analytics: AR is making waves – but headsets will continue to struggle

Augmented reality (AR) is making waves in the consumer market through apps such as Snapchat and Pokemon GO – but hardware is still struggling to break through.

A new series of reports from analyst firm Strategy Analytics, one focused on AR device market and outlook and another from forecast by device type until 2023, notes that slot-in AR devices will account for the majority of shipments and users today, but binocular units, such as HoloLens, will increase in importance as the market evolves towards...

By James Bourne, 09 August 2018, 0 comments. Categories: AR, Enterprise.

Google launches Chrome browser on VR Daydream headsets

Google has announced that Chrome, the world’s most popular browser used by 44.5% of users, is now available on its VR (virtual reality) Daydream headsets.

Announced on its blog yesterday, the search and tech giant said users of Google Daydream View and Lenovo Mirage Solo with Daydream can now launch Chrome directly from their homepage and interact with any webpage while in VR.

Google promises that “all the features you...

By Mark Jones, 31 July 2018, 0 comments. Categories: Developers, Devices, Platforms.