Professors discover way to combat virtual reality sickness


Virtual reality sickness is an inevitable side effect of using a headset for some people. But two professors from Columbia University have discovered a method that means users no longer have to suffer.

Professors Steven Feiner and Ajoy Fernandes recently conducted a study with 30 people, where they employed a new technique they had developed  to reduce VR sickness - and it worked.

By Rachael Power, 17 June 2016, 0 comments. Categories: Research.

Opinion: Will future EURO 2016 matches be broadcast in VR?

With the news that UEFA is testing filming some EURO 2016 games in virtual reality during this year’s tournament, fans might have been hoping to catch a glimpse of content. 

But it doesn’t look like UEFA is doing anything other than testing with the Nokia Ozo cameras at the moment - as confirmed by its head of IT in a recent Computer World UK interview.

Last month, the...

By Rachael Power, 10 June 2016, 0 comments. Categories: Research.

New VR experience shows what it's like to live with autism

(c) Tinti

The use of virtual reality and 360 degree video in increasing understanding and empathy for many causes has been well documented over the last few years - with Clouds over Sidra being the prime example.

Many more nonprofits are now using the medium to raise much needed funds and awareness - including the UK’s National Autistic Society which has just released a VR experience to show people what it’s like to be...

By Rachael Power, 10 June 2016, 0 comments. Categories: Research.

BBC tries out VR with exclusive content


The BBC’s announced its testing out virtual reality and 360 degree video content from today via its BBC Taster platform.

Its first VR experiments include Easter Rising: Voice of a Rebel, We Wait, and Home – A VR Spacewalk, which premiere at Sheffield Doc Fest this week.

The BBC’s been experimenting with 360 degree video and binaural sound for a number of years, but this is the first time it’s created ‘true’ VR content.

By Rachael Power, 09 June 2016, 0 comments. Categories: Research.

Gartner names VR as third top smartphone capability for year ahead


Gartner’s named virtual and augmented technology as some of the smartphone capabilities that’ll have the biggest impact in coming years.

In its new report "Top 10 Smartphone Technologies and Capabilities in 2016 and 2017,” Gartner lists AR/VR as third on the list, below fast and wireless charging.

VR/AR has the potential to unlock new business models,...

By Rachael Power, 08 June 2016, 0 comments. Categories: Research.

Augmented set to grow faster than virtual reality globally, new report claims


Augmented reality is ahead of virtual reality in terms of global market growth - and is set to continue all the way to 2020, according to a new report. 

Research and Markets published research this week looking into the two markets. It found AR was valued at $2.35bn last year, and estimates it'll reach $117bn by 2022. 

In contrast, the VR market's an estimated $1.37bn and may reach £33bn six years. AR's growth rate is set to be higher due to "interest shown...

By Rachael Power, 07 June 2016, 0 comments. Categories: AR, Data & Analytics, Research.

In-depth: Virtual reality in the courtroom could happen quicker than we think


The use of virtual reality in courtrooms “could happen within a relatively quick space of time” if it’s seen as being beneficial, according to a leading UK digital solicitor.

Peter Wright of DigitalLaw UK told VR Tech News the technology has the scope to make a significant impact in helping jurors come to the right conclusion in cases, as well as decreasing the time spent explaining complex...

By Rachael Power, 25 May 2016, 0 comments. Categories: Devices, Regulation, Research.

Oculus launches philanthropic 'VR for Good' initiative

Gabo Arora’s recent 360 video of a Syrian refugee in Jordan captured the hearts and minds of the world, allowing us to virtually step inside a refugee camp.

The video even went on to raise $3.8bn for UNICEF, showing just how powerful VR can be in terms of raising awareness and funds for important causes.

This is something Oculus appears to have recognised, too. It’s kicked off a new campaign,

By Rachael Power, 23 May 2016, 0 comments. Categories: Research.

Steven Spielberg thinks VR is going to 'take hold in a profound way'


Director Steven Spielberg has told a Chinese news channel that he thinks the industry is moving into a “dangerous medium” with virtual reality (VR).

Speaking in a video interview with CCTV News at Cannes Film Festival, Spielberg said the freedom VR gives film viewers may take something away from the storyteller.

“I say it’s dangerous, because it...

By Rachael Power, 19 May 2016, 0 comments. Categories: Research.

Level of investment in augmented and virtual reality 25 x higher than two years ago


Tech M&A adviser Digi-Capital has released a report analysing venture capital investments over the last 12 months to the first quarter of 2016.

It found that $1.2bn (£1.1bn) was invested in the first quarter of this year alone, 25 times the level of augmented and virtual reality investment two years ago in the second quarter of 2014.

A large chunk of this ($800m or £553m)...

By Rachael Power, 17 May 2016, 0 comments. Categories: M&A, Research.