How BP is using mixed reality – and HoloLens in particular – for its upstream operations

If you think of the oil and gas industry, then BP, as one of the seven ‘supermajors’, will feature prominently in many people’s thoughts. The company has many emerging technology initiatives in place, from artificial intelligence to blockchain, yet mixed reality – the co-existence of physical and digital worlds,...

By James Bourne, 05 December 2019, 0 comments. Categories: Ecosystems, Enterprise, Hardware, Microsoft, Research.

Virtual and augmented reality market 'volatile but promising', warns CCS Insight

The market for extended reality products, comprising VR and AR devices, will see a growth of 21% in 2019 to just over 10 million devices, according to the latest forecast from analyst CCS Insight.

Sony has been already on track to record a solid 2019, and Facebook too has started gaining meaningful revenue from its Oculus devices, the company argued in what it descried as a ‘volatile but promising’ market.

By VR 360, 04 December 2019, 0 comments. Categories: AR, Devices, Ecosystems, Gaming, Research.

Global spending on AR and VR forecast to hit $18.8 billion in 2020, says IDC

According to IDC's latest Worldwide Augmented and Virtual Reality Spending Guide, global spending on augmented reality and virtual reality is forecasted to reach $18.8 billion (£14.5 bn) in 2020.

This figure is an increase of 78.5%, compared to the £8.12bn which IDC expects to be spent in 2019.

The report also shows that global spending on AR/VR products and services...

By VR 360, 29 November 2019, 0 comments. Categories: AR, Data & Analytics, Research.

Consumer mixed reality app installations to reach 10 billion by 2024, says Juniper Research

A recent study from Juniper Research has revealed that the number of consumer mixed reality app installs will reach 10 billion by 2024, increasing from the current three billion. Mixed reality overlays interactive digital images and videos on the real world via a smartphone, tablet or smart glasses.

The research, titled 'Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts...

By VR 360, 15 November 2019, 0 comments. Categories: Applications, AR, Platforms, Research.

VR can speed up availability of less-invasive treatment for thyroid patients, research finds

A University of Virginia (UVA) Health interventional radiologist believes that virtual reality can offer physicians a better way to educate and expedite the adoption of innovative procedures.

By leveraging the simulated experience technology, UVA’s Zia Haskal, MD, has created a 11-minute video with an aim to increase the availability of a less-invasive treatment option for thyroid patients.

By VR 360, 16 October 2019, 0 comments. Categories: Applications, Healthcare, Research.

AI-guided VR simulators can help neurosurgeons, research finds

A new study conducted by the Neurosurgical Simulation and Artificial Intelligence Learning Centre at the Montreal Neurological Institute and Hospital (The Neuro) and McGill University has found that machine-learning algorithms can precisely evaluate the capabilities of neurosurgeons at the time of virtual surgery, indicating that AI-powered VR simulators can be very useful tools to train surgeons.

The study recruited 50...

By VR 360, 10 October 2019, 0 comments. Categories: Healthcare, Research.

Solving the two biggest problems in AR could lead to a $10 billion increase in value by 2026

Augmented reality (AR) can be seen as a major trend – indeed, its potential is set to outstrip that of virtual reality (VR). But a technical challenge lies ahead.

According to a new whitepaper from Adlens, a provider of adaptive focus lens technologies, alongside analyst Greenlight Insights, solving the two key issues plaguing augmented reality could unlock an incremental $10 billion in addressable market value by 2026.

By James Bourne, 09 October 2019, 0 comments. Categories: AR, Developers, Hardware, Platforms, Regulation, Research.

University of Nottingham argues how virtual reality training could improve employee safety

A new report from the University of Nottingham has argued virtual reality (VR) has great potential to improve employee safety at workplaces.

The research, titled “Immersive Virtual Worlds: Multi-Sensory Virtual Environments for Health and Safety Training”, aimed to produce evidence-based guidance for the development and use of virtual environments in engaging and effective training. The researchers conducted...

By VR 360, 17 September 2019, 0 comments. Categories: AR, Enterprise, Hardware, Research.

ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.

Cambridge researchers say VR can detect Alzheimer’s symptoms

Researchers at the University of Cambridge have found that virtual reality technology can help identify Alzheimer’s symptoms with more precision than the ‘gold standard’ cognitive testing.

The researchers first discovered in 2014 that the “entorhinal cortex” is one of the first regions that get affected by the disease – this could explain the reason behind old people getting lost, which is the most common symptom in the older age group.

Usually, cognitive tests used in...

By VR 360, 05 July 2019, 0 comments. Categories: Healthcare, Research.