VR and AR spending to rocket by 2023 fuelled by enterprise use cases, says IDC

The virtual (VR) and augmented reality (AR) markets may be under something of a strain right now, but the future looks positive – at least according to the latest IDC analysis.

According to the analyst house, global spending on AR and VR is set to hit $160 billion in 2023 – up significantly from the $16.8bn forecast for this year. IDC expects this figure to come from accelerating demand in the commercial and public...

By James Bourne, 04 June 2019, 0 comments. Categories: Applications, AR, Research.

AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain

The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.

The research, conducted alongside the XR Association, noted the state of investment in the space, which surged in late 2018. Q4/2018 saw spike in global venture capital deal value to $1.7 billion in AR and...

By James Bourne, 19 March 2019, 1 comment. Categories: AR, Ecosystems, Gaming, Research.

Man spends entire week in VR headset, notes strength of community despite missing nature

Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”

The experiment – or publicity stunt, delete as appropriate – came with a couple of caveats. Wilmot could take up to 30 seconds out to switch VR...

By James Bourne, 18 March 2019, 0 comments. Categories: Case Studies, Ecosystems, Research.

Revenues from VR-specific games to reach $8.2 billion by 2023, says Juniper Research

A lesser-spotted optimistic research study focusing on virtual reality; Juniper Research has predicted revenues from VR-specific games will rise from $1.2 billion to $8.2bn by 2023.

The report, titled ‘Virtual Reality Markets: Innovation, Disruption & Future Prospects 2019-2013’, argues that the development of smartphone VR content is key to increasing consumer confidence in VR – which as regular...

By VR 360, 17 January 2019, 0 comments. Categories: eSports, Gaming, Research.

WaveOptics raises $26 million to improve vision for AR wearables

WaveOptics, a designer and manufacturer of waveguides for use in augmented reality (AR) wearables, has raised $26 million from existing shareholders and new investors, which was led by Octopus Ventures, one of WaveOptics’ largest shareholders and one of Europe’s most prominent venture capital firms.

The fundraising was supported by other existing shareholders including IP Group, Robert Bosch Venture Capital and Gobi...

By VR 360, 13 December 2018, 0 comments. Categories: AR, Research.

Virtual reality market has stumbled in 2018 – but the outlook remains positive

The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.

With only a few weeks left to go in the year, analyst firm CCS Insight has predicted that eight million VR and AR headsets and glasses will be sold in 2018. This represents a step down from the 10 million devices sold in 2017; yet the company...

By James Bourne, 05 December 2018, 0 comments. Categories: AR, Platforms, Research.