ABI Research finds increasing competition in AR and VR – fuelled by new verticals and collaboration

A new report from analyst firm ABI Research has suggested that more than 80 new companies have joined the augmented (AR) and virtual reality (VR) spaces – all looking at new services and verticals as key to an immersive future in which they want a part.

The trends surrounding enterprise digitisation are continuing to push the market forward owing to the increasing collaborative efforts by AR/VR companies with hardware...

By VR 360, 29 July 2019, 0 comments. Categories: AR, Hardware, Platforms, Research.

Cambridge researchers say VR can detect Alzheimer’s symptoms

Researchers at the University of Cambridge have found that virtual reality technology can help identify Alzheimer’s symptoms with more precision than the ‘gold standard’ cognitive testing.

The researchers first discovered in 2014 that the “entorhinal cortex” is one of the first regions that get affected by the disease – this could explain the reason behind old people getting lost, which is the most common symptom in the older age group.

Usually, cognitive tests used in...

By VR 360, 05 July 2019, 0 comments. Categories: Research.

VR and AR spending to rocket by 2023 fuelled by enterprise use cases, says IDC

The virtual (VR) and augmented reality (AR) markets may be under something of a strain right now, but the future looks positive – at least according to the latest IDC analysis.

According to the analyst house, global spending on AR and VR is set to hit $160 billion in 2023 – up significantly from the $16.8bn forecast for this year. IDC expects this figure to come from accelerating demand in the commercial and public...

By James Bourne, 04 June 2019, 0 comments. Categories: Applications, AR, Research.

AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

VR headsets will hit ‘critical mass’ at $199 price point, new study finds

A new study from Picture Virtual Reality (PXVR.com) argues that the vast majority of VR headset users would buy a device if it came with a price tag of $199.

13% of the survey respondents said they would buy a VR headset if it is sold for $99 in order for the technology to hit what it called ‘critical mass’. Hundreds of studies have said shown that VR-related sales are continuously growing over the past two years....

By VR 360, 09 May 2019, 0 comments. Categories: Devices, Hardware, Research.

Report: Gaming remains primary use case for VR headsets among US consumers

Gamers are ‘most likely’ to be familiar with virtual reality (VR) with it remaining the primary use case for VR headsets among US consumers, according to a new industry report.

The report from Parks Associates’, titled ‘Virtual Reality: The Evolving Ecosystem’, found that consumer-reported familiarity with VR technology had stayed at approximately 25% of US broadband households between 2017 and...

By VR 360, 23 April 2019, 0 comments. Categories: eSports, Gaming, Hardware, Research.

Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain

The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.

The research, conducted alongside the XR Association, noted the state of investment in the space, which surged in late 2018. Q4/2018 saw spike in global venture capital deal value to $1.7 billion in AR and...

By James Bourne, 19 March 2019, 1 comment. Categories: AR, Ecosystems, Gaming, Research.

Man spends entire week in VR headset, notes strength of community despite missing nature

Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”

The experiment – or publicity stunt, delete as appropriate – came with a couple of caveats. Wilmot could take up to 30 seconds out to switch VR...

By James Bourne, 18 March 2019, 0 comments. Categories: Case Studies, Ecosystems, Research.

Revenues from VR-specific games to reach $8.2 billion by 2023, says Juniper Research

A lesser-spotted optimistic research study focusing on virtual reality; Juniper Research has predicted revenues from VR-specific games will rise from $1.2 billion to $8.2bn by 2023.

The report, titled ‘Virtual Reality Markets: Innovation, Disruption & Future Prospects 2019-2013’, argues that the development of smartphone VR content is key to increasing consumer confidence in VR – which as regular...

By VR 360, 17 January 2019, 0 comments. Categories: eSports, Gaming, Research.