Virtual reality market has stumbled in 2018 – but the outlook remains positive

The virtual reality (VR) and augmented reality (AR) markets are undergoing something of a tumultuous time – but while the near-term outlook sees a dip, long-term growth can be found.

With only a few weeks left to go in the year, analyst firm CCS Insight has predicted that eight million VR and AR headsets and glasses will be sold in 2018. This represents a step down from the 10 million devices sold in 2017; yet the company...

By James Bourne, 05 December 2018, 0 comments. Categories: AR, Platforms, Research.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Macy’s teams up with Marxent Labs in ‘largest VR rollout in retail history’

The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.

About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.

VR-influenced furniture sales have rose more than...

By VR 360, 18 October 2018, 0 comments. Categories: Brands, Platforms.

Capgemini bets AR and VR will go mainstream in three years – with US and China aggressive investors

Enterprises are enhancing their business operations with the help of AR and VR technologies, claims a report, titled “Augmented and Virtual Reality in Operations: A guide for investment”, published by the Capgemini Research Institute.

More than 700 executives in the automotive, manufacturing and utilities sectors having knowledge of AR/VR initiatives in their organisations were surveyed for the preparation of this...

By VR 360, 08 October 2018, 0 comments. Categories: AR, Platforms, Research.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Digi-Capital launches VR and AR analytics platform for startups, execs and VCs

Digi-Capital, an augmented and virtual reality consulting firm, has announced the launch of a new analytics platform which will serve as a dashboard for startups, corporates and venture capitalists (VCs).

The platform aims to provide encyclopaedic information in AR/VR/XR, with more than 500,000 data points across hardware, software, platforms, products/services, business models, categories and countries. It also covers leading AR/VR/XR startups, founders, corporates, VCs, valuations, deal flows and...

By VR 360, 21 August 2018, 0 comments. Categories: AR, Platforms, Research.

Google launches Chrome browser on VR Daydream headsets

Google has announced that Chrome, the world’s most popular browser used by 44.5% of users, is now available on its VR (virtual reality) Daydream headsets.

Announced on its blog yesterday, the search and tech giant said users of Google Daydream View and Lenovo Mirage Solo with Daydream can now launch Chrome directly from their homepage and interact with any webpage while in VR.

Google promises that “all the features you...

By Mark Jones, 31 July 2018, 0 comments. Categories: Developers, Devices, Platforms.

Mall & theme park VR experience startup gears up for £5m IPO

A virtual reality (VR) experience company that supplies virtual experiences to theme parks and shopping malls is ready to go public on the AIM market, with aims to raise £5m from the listing.

The UK-headquartered Immotion uses a combination of graphics, motion and sound to create immersive experiences for consumers at venues including Legoland Boston and multiple shopping centres across the UK.

Raising the cash would see Immotion valued at roughly £20m, which would be used to fund its further...

By Mark Jones, 18 June 2018, 0 comments. Categories: Gaming, Hardware, Platforms.