Editorial: Increasing the appetite for VR with the right content

VR was everywhere at this year’s MWC, but the industry still has some work to do when it comes to increasing consumer appetite.

According to IBB Consumer Research, just 16 percent of surveyed consumers are interested in VR and 13 percent do not know what it even is. Of those who are interested in VR and own equipment, 44 percent received their headset as a gift or part of a bundle, 30 percent spent up to $99, 20 percent between $99 and $500, and just 6 percent spent more than $1000.

Reaching mass...

By Ryan Daws, 03 March 2017, 0 comments. Categories: AR, Devices, Gaming, Hardware.

Australian VR market gained momentum in 2016, research finds

A survey conducted by Australian technology analyst firm Telsyte, has showed a strong demand for virtual reality (VR) in the country. In its recently released report titled “Telsyte Australian VR & AR Market Study 2017”, the firm provides an in-depth analysis of the market.

According to the report, the VR market in Australia witnessed a strong growth in 2016, by selling 216,000 units in the calendar year. About 70% share among the sold units belonged to mobile VR. Nearly half of all device...

By VR 360, 23 February 2017, 0 comments. Categories: Ecosystems, Hardware.

The outlook for VR in 2017: Hardware, content, and going beyond gaming long term

(c)iStock.com/Rasica

Having worked through 2016 with businesses and investors on the opportunities and risks of VR, it is clear to me that we are still in the foothills of the eventual impact of VR on a range of industries and business models.  Whilst fully realising the potential of VR will take years, even decades, I can make four predictions that are likely to be true in 2017:

Computer games will be a big winner in the short term

VR in computer gaming is an attractive theme for investors because this...

By Nick Field, 10 January 2017, 0 comments. Categories: Developers, Ecosystems, Gaming, Hardware.

Finch to showcase kit at CES to “accelerate mobile VR revolution”

Picture credit: "CES 2016", by "Sungsil Hwang", used under CC BY NC / Modified from original

As the new year begins, it’s not a surprise that the vast majority of news will be around the Consumer Electronics Show (CES) – and this particular piece of news has come out before the event has even begun.

Virtual reality start-up Finch will showcase its Mobile...

By James Bourne, 03 January 2017, 0 comments. Categories: Devices, Hardware, Platforms.

Why China may be the next big virtual reality market

Virtual reality has already begun to change the way we buy products, consume entertainment and even the way that we educate.

The potential returns in this sector are immense, and I believe one of the biggest business opportunity created by this technology is in the lucrative Chinese market. China’s growing and affluent middle class have already embraced mobile technology and eCommerce.

They are now ready to welcome the VR revolution, creating exciting new opportunities across a range of...

By Dr Johnny Hon, 07 October 2016, 0 comments. Categories: Hardware.

Amazon UK lists pre-order page for Oculus Touch controllers

(c)Amazon screenshot

Retailers around the world are getting ready for the Oculus Touch launch - and here in the UK, Amazon has just made a pre-order page live.

The page, which is still live, says the controllers will be £189.99 and have a release date of 23 November. This is in line with another pre-order page by German retailer Media Markt which said last month the controllers would come in at about...

By Rachael Power, 06 October 2016, 0 comments. Categories: Hardware.

Google announces Daydream View apps and headset

(c)Google

Google’s announced its first Daydream-ready smartphones, as well more info on its self-made Daydream View headset.

The tech giant also confirmed 30 experiences that will be ready to go when the headset launches.

Vice president of virtual reality at Google Clay Bavor outlined the £69 Daydream View headset in further detail in a blog post this week.

The company has been working with smartphone companies, content...

By Rachael Power, 05 October 2016, 0 comments. Categories: Hardware.

Gamers will drive VR hardware adoption to over $50bn by 2021

(Image Credit: iStockPhoto/stonena7)

Research from Juniper has provided insight on the expected revenues which VR hardware is expected to generate within the next five years.

While there's a question over the power of current games consoles to deliver high-caliber gaming experiences, the pre-orders for the first PlayStation VR (PSVR) sold out within minutes. Whether this indicates significant interest or lack of...

By Ryan Daws, 04 October 2016, 0 comments. Categories: Android, Devices, Gaming, Hardware, Research.

Bitmore launches affordable VR viewer with bluetooth remote

UK tech product firm Bitmore has launched an upgraded version of its virtual reality headset, the Bitmore Eye VR.

Version two is on sale at the budgetable price of £19.99 and comes with a bluetooth remote control that connects to your smartphone.

As you may have guessed, it's more of a VR viewer that works with your smartphone, rather than a tethered or standalone fully-VR headset. 

While some may be content with using the Google Cardboard to experience 360 video or other VR apps and games,...

By Rachael Power, 23 September 2016, 0 comments. Categories: Hardware.