How marketers can integrate VR into campaigns

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With virtual reality games and entertainment to the latest VR capabilities for the enterprise, there is no question that this tech will become more embedded in our daily lives

From a marketing perspective, virtual reality will help brands offer a broad range of experiences that fully immerse consumers and influencers alike.

Marketing professionals will use virtual reality to develop stories that transcend the limits of time and geography.

Travel companies will duplicate the...

By Claire Walker, 23 August 2016, 0 comments. Categories: Brands, Enterprise.

Which business model should you choose for VR/AR projects?

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It’s hard to believe that about two years ago, no-one considered VR and AR in terms of mainstream tech. But today, the excitement about AR and VR headsets and devices are even bigger than many other tech products on the market.

Indeed, VR and AR are ranked fourth after mobile, PC, and the web as the most interesting and promising platforms in the world.

Everyone knows by now that a new wave of VR is coming to transform video games, entertainment and exploration, and it is important...

By Anastasiia Bobeshko, 08 August 2016, 0 comments. Categories: Developers, Enterprise.

How AR and VR use for business will become the norm

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While for many VR usually sits within the realms of science fiction, there is movement towards real-life opportunities for both consumers and businesses.

This comes as the world’s first VR operation took place at the Royal London Hospital earlier this year, and as the head of content at Oculus Rift announced that the next six to 12 months will bring some industry-changing software to VR that will shape how we all interact with it.

VR has emerged as an application of choice...

By Chris Lawrence, 05 August 2016, 0 comments. Categories: Enterprise.

What will it really take for VR to go mainstream?

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There is no doubting that consumers, especially the gaming variety, consider VR to be an exciting form of emerging technology. It offers unparalleled levels of immersion, but despite the availability of inexpensive devices like Google's Cardboard Viewer, the tech has yet to become mainstream.

As with many emerging technologies, it seems likely that the driving force behind VR’s popularity will be gaming and gamers, and both Sony and Microsoft have announced that they have VR...

By Matt Jackson, 03 August 2016, 1 comment. Categories: Enterprise, Gaming.

Why the VR industry needs more collaboration to succeed

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Seemingly everyday, there’s more news about how virtual, augmented, and mixed reality are the future and will be integrated into everyday life on multiple levels - and rightfully so, as there are seemingly unlimited potential applications for immersive technology.

But at the same time, there needs to be more communication, cooperation, and even mentorship within the industry for it to succeed. There is so much to share and discuss, in terms of best practices and lessons...

By Dipak M Patel, 04 July 2016, 0 comments. Categories: Enterprise.

Reimagining data centre space with virtual reality technology

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What was once viewed as the stuff of science fiction, virtual reality (VR) has seen its impact flourish in the enterprise landscape. Continuous developments and the practical business potentials have pushed VR deeper across a range of industries, including healthcare and automotive. While VR technology ultimately requires constant refinement to match consumer demands, not to mention a network of supporting technologies, data centre operators have begun tapping into the potential...

By Greg McCulloch, 30 June 2016, 0 comments. Categories: Data & Analytics, Enterprise, Hardware.

Brexit's uncertainty may 'dampen' short term investment in VR and high tech

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Brexit may cause short term uncertainty, leading to a dampening of investment available for virtual reality projects and in other high tech areas, according to the CEO of TIGA.

As the UK is faced with an EU exit and markets still haven't calmed down yet, many in the tech industry are concerned about what it will mean for the sector as a whole. 

But Dr Richard Wilson, head of video games industry trade association TIGA, says if the government makes the country favourable to...

By Rachael Power, 27 June 2016, 0 comments. Categories: Enterprise.

Adobe adds VR features into its Creative Cloud suite

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Adobe has added some new features to its Creative Cloud tools - including virtual reality features in Adobe Premier Pro. 

VR features include 'field of view' mode for previewing content, as well as support for VR video workflows. 

This allows users to enter a specific monitoring mode with equirectangular stitched media to experience the view from inside the sphere.

When users have finished editing, they can publish their 360 video to to Facebook or YouTube. Adobe's also launched a...

By Rachael Power, 27 June 2016, 0 comments. Categories: Enterprise.

VR is coming to some of China's most popular theme parks

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Virtual reality theme park rides and video content seem to be the plat du jour around the world at the moment: from the UK’s Alton Towers to Six Flags in the USA, thrillseekers are getting a taste of g-force in VR.

And now, China’s biggest theme park operator has just signed a $30m joint venture with a US VR startup to bring the tech to its venues and online platform.

SPACES, a VR venture co-founded by two former Dreamworks DreamLab execs, will work...

By Rachael Power, 09 June 2016, 0 comments. Categories: Enterprise.

Why remote workers will drive adoption of VR for business

Let’s be honest, we don’t currently have the tools that can really help distributed teams work together as effectively as when they’re in the same room.

That’s because we’ve evolved how we work together in person, but technology hasn’t kept up. Work meetings now are often 'brainstorming sessions' and very interactive.

But how does this interactivity play out in the virtual world? There are plenty of online whiteboard platforms, but given the choice between a...

By Andrea Hill, 03 June 2016, 0 comments. Categories: Enterprise.