Moving from novelty to revolutionary: VR adoption in retail

There is a tendency to overestimate the time it takes for enterprises to adopt new technologies such as VR. People also underestimate the speed at which adoption happens when it does occur.

This has definitely been the case for retail.

For years, VR ‘prophets’ have been promising that immersive virtual retailing was just around the corner. While their day of vindication has not yet come, the nay-sayers are slowly, but surely, being proved wrong. 

Many retailers have made substantial...

By Magnus Jern, 25 April 2017, 0 comments. Categories: Enterprise.

RT enters VR content deals with 20 countries

 

RT, the global TV news network has secured licensing agreements for VR content with organisations from 20 countries.

The deals make the network a leader in 360-degree video format commercialisation.

The deals were announced after a RT showcase at MIPTV 2017, one of the world’s largest annual content markets.

Among the countries that RT has licensed its 360 VR content to are the UK, South Korea, China, the Philippines and Malaysia. The company views this as proof that 360 VR is becoming an...

By Colm Hebblethwaite, 10 April 2017, 0 comments. Categories: Enterprise.

Value of VR still mainly in early adoption as SMEs consider investment

A survey by Clutch has found that 17% of small businesses are considering investing in VR and AR in 2017.

The survey of 350 small business owners and managers found that 59% are anticipating revenue growth in the coming 12 months. 49% are planning to invest in marketing and advertising.

Among these increased marketing efforts, a growing number of firms are considering the potential of AR and VR.

The value of early adoption

It...

By Colm Hebblethwaite, 07 April 2017, 0 comments. Categories: Enterprise.

3D property tours could be about to change the real estate business

Realvision has completed a $1.3 million round of seed funding to begin developing its 3D property tour product.

Realvision Tours will provide estate agents with a range of content marketing tools, including VR-ready, interactive 3D tours of available property and auto-generated floor plans.

“Our platform is engineered to beat tomorrow’s disruption today.” Realvision’s co-founder Bryn Erickson said.

“Tomorrow is a moving target and this funding will help us develop for the future...

By Colm Hebblethwaite, 27 March 2017, 0 comments. Categories: Enterprise, Platforms.

First government-backed VR alliance launches in Beijing

(c)iStock.com/Sky_Blue

China’s virtual reality industry is set to enter a significant period in 2016, as the country has got its first official, government-backed organisation called the Industry of Virtual Reality Alliance (IVRA), which will work towards the development of the VR ecosystem in the country.

The alliance will help promote technology innovation and the formulation of industrial standards, bridging hardware, software, content, platforms and industrial applications of the VR.

The IVRA is...

By James Bourne, 06 October 2016, 0 comments. Categories: Enterprise.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.

How virtual reality can be used in retail

(c)iStock.com/satura86

The term virtual reality has been around since the mid 80’s when VR goggles and head mounted displays first came on the scene. Fast forward more than 30 years and it’s only now that technological developments are bringing it firmly into the mainstream.   

2015 was the year VR came into its own – helped by the likes of Oculus Rift and Playstation VR launching – it marked a technological revolution for consumers.  

It’s estimated that by 2020 the VR market

By Matthieu Chouard, 02 September 2016, 0 comments. Categories: Enterprise.

How marketers can integrate VR into campaigns

(c)iStock.com/Marco_Piunti

With virtual reality games and entertainment to the latest VR capabilities for the enterprise, there is no question that this tech will become more embedded in our daily lives

From a marketing perspective, virtual reality will help brands offer a broad range of experiences that fully immerse consumers and influencers alike.

Marketing professionals will use virtual reality to develop stories that transcend the limits of time and geography.

Travel companies will duplicate the...

By Claire Walker, 23 August 2016, 0 comments. Categories: Brands, Enterprise.

Which business model should you choose for VR/AR projects?

(c)iStock.com/gremlin

It’s hard to believe that about two years ago, no-one considered VR and AR in terms of mainstream tech. But today, the excitement about AR and VR headsets and devices are even bigger than many other tech products on the market.

Indeed, VR and AR are ranked fourth after mobile, PC, and the web as the most interesting and promising platforms in the world.

Everyone knows by now that a new wave of VR is coming to transform video games, entertainment and exploration, and it is important...

By Anastasiia Bobeshko, 08 August 2016, 0 comments. Categories: Developers, Enterprise.