Five Key Lessons from IVRPA Vienna 2017

IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.

Here are some of the most significant learnings from the event:

1) Brands need scale, so forget about the headset, just for now

Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.

Headset adoption will of course increase over time, but...

By Rachel Dennis, 21 June 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

Will enterprise rather than consumers drive VR/AR adoption?

The predicted VR boom that was being touted last year has so yet to really materialise in 2017.

Despite heavy investment, truckloads of hype and an ever-growing army of start-ups, consumers haven’t yet really warmed to the technology.

In the B2B and enterprise application space, however, VR/AR looks to be gathering momentum.

Research firm Tractica predicts that enterprise spending will outstrip consumer spending on VR/AR in the next few years.

Tractica estimates a CAGR of 60% for enterprise spending on...

By Colm Hebblethwaite, 16 June 2017, 1 comment. Categories: AR, Enterprise.

UK VR revenue to grow 76% - PwC

The VR market in the UK is set to undergo rapid growth in the coming years, according to the latest PwC forecasts.

According to the professional services giant, the UK VR industry will grow at a faster rate than any other entertainment and media industry between 2016-2021.

The new Global Entertainment & Media Outlook 2017-2021 report forecasts a 76% CAGR to a value of £801 million in 2021.

If this prediction is accurate, this will make the UK VR market the fastest growing VR sector in EMEA.

A large...

By Colm Hebblethwaite, 14 June 2017, 0 comments. Categories: Enterprise, Research.

The versatility of VR: Four key use cases showing its potential

It’s no secret social virtual reality is having a moment. As one of the key highlights to come out of the Facebook F8 conference, not only has VR now mastered ‘presence’ (convincing the brain you’re actually there without the motion sickness) but it also has its sights set on making you feel the presence of others. 

The possibilities with this are huge; from dating to interactive business meetings, and even football matches where you can feel the crowd’s excitement but skip...

By Charles Crotty, 31 May 2017, 0 comments. Categories: Brands, Enterprise, Gaming.

Chinese VR consumer market growth slows

Consumer adoption of VR in china has slowed, despite a continued push to integrate the technology into education, according to Canalys.

The technology market analysis firm estimates that the US VR market accounted for 40% of the global market in Q1 2017. PlayStation VR is dominating this market, with a 60% share.

Japan has overtaken China for second place with 14% of the global market. The Chinese market is now 11% of the total.

HTC continues to lead the Chinese market, with 15,000 headsets shipped in Q1...

By Colm Hebblethwaite, 23 May 2017, 0 comments. Categories: Enterprise.

Moving from novelty to revolutionary: VR adoption in retail

There is a tendency to overestimate the time it takes for enterprises to adopt new technologies such as VR. People also underestimate the speed at which adoption happens when it does occur.

This has definitely been the case for retail.

For years, VR ‘prophets’ have been promising that immersive virtual retailing was just around the corner. While their day of vindication has not yet come, the nay-sayers are slowly, but surely, being proved wrong. 

Many retailers have made substantial...

By Magnus Jern, 25 April 2017, 0 comments. Categories: Enterprise.

RT enters VR content deals with 20 countries

 

RT, the global TV news network has secured licensing agreements for VR content with organisations from 20 countries.

The deals make the network a leader in 360-degree video format commercialisation.

The deals were announced after a RT showcase at MIPTV 2017, one of the world’s largest annual content markets.

Among the countries that RT has licensed its 360 VR content to are the UK, South Korea, China, the Philippines and Malaysia. The company views this as proof that 360 VR is becoming an...

By Colm Hebblethwaite, 10 April 2017, 0 comments. Categories: Enterprise.

Value of VR still mainly in early adoption as SMEs consider investment

A survey by Clutch has found that 17% of small businesses are considering investing in VR and AR in 2017.

The survey of 350 small business owners and managers found that 59% are anticipating revenue growth in the coming 12 months. 49% are planning to invest in marketing and advertising.

Among these increased marketing efforts, a growing number of firms are considering the potential of AR and VR.

The value of early adoption

It...

By Colm Hebblethwaite, 07 April 2017, 0 comments. Categories: Enterprise.

3D property tours could be about to change the real estate business

Realvision has completed a $1.3 million round of seed funding to begin developing its 3D property tour product.

Realvision Tours will provide estate agents with a range of content marketing tools, including VR-ready, interactive 3D tours of available property and auto-generated floor plans.

“Our platform is engineered to beat tomorrow’s disruption today.” Realvision’s co-founder Bryn Erickson said.

“Tomorrow is a moving target and this funding will help us develop for the future...

By Colm Hebblethwaite, 27 March 2017, 0 comments. Categories: Enterprise, Platforms.