Mastercard unveils AR retail experience

Global payments giant Mastercard has teamed up with ODG and Qualcomm to create new “AR experience” that will give shoppers more information about potential purchases, as well as facilitating mobile payments.

The experience will be the first time that the company’s Masterpass digital wallet and identity check mobile will be mixed with iris authentication to provide safe payments.

“We are seeing major shifts in how commerce is conducted, as people lead increasingly connected, digital...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Enterprise, Platforms.

VR to usher in the age of ‘empathy training’

Businesses are built on relationships between employees and customers, but it is the quality of those relationships that can be the difference between growth and stagnation.

A business that cannot create and sustain positive relationships with the people it relies on to give it money is not likely to last long. This has led a lot of companies to try and give their employees the tools they need to build fruitful relationships.

Now, it looks like VR could be a crucial tool in empathy-building game.

Empathy...

By Colm Hebblethwaite, 16 October 2017, 0 comments. Categories: Enterprise.

Oculus partner with Immerse to provide training for world’s largest logistics company

VR’s potential for enterprise training has been well-touted. The technology is about to take a big step into actual real-world use cases with a big new partnership with DHL.

The world’s largest logistics company has announced that it will working with Oculus and British VR startup Immerse to build what it hopes will be a pioneering ‘virtual learning world’.

The global initiative was announced by Facebook CEO Mark Zuckerberg and VR leader Hugo Barra at the Oculus Connect 4 conference...

By Colm Hebblethwaite, 12 October 2017, 0 comments. Categories: Enterprise.

VR heat maps offer detailed insights for architects, designers and retailers

For those that are in charge of designing spaces that are going to be used for commercial and public activities, VR looks set to greatly enhance the design process. Utilising the technology, designers and retailers can tailor their designs by virtually walking through them, changing colour schemes and materials as they go.

Now, Yulio technologies, has given architects, designers and retailers another VR tool to help them optimise their designs for the people that are actually going to use the spaces they...

By Colm Hebblethwaite, 05 October 2017, 0 comments. Categories: Applications, Enterprise.

AMC aims to bring room-scale VR in theatres by 2019

AMC Entertainment, the largest theatrical motion picture exhibitor in the world, has invested $10 million into VR startup Dreamscape Immersive, to open six VR centres in North America and the UK.

The company has also committed another $10 million to finance VR content productions with the LA-based startup. Dreamscape Immersive is focused on room-scale installations and real-time motion tracking.

The six new VR-locations will be in addition to Dreamscape’s flagship location in Los Angeles, which is due...

By Colm Hebblethwaite, 27 September 2017, 0 comments. Categories: Enterprise, Gaming.

Why So Many Doubters? Riding the VR Hype Cycle

From the moment Mark Zuckerberg handed over $2billion for Oculus Rift, the starting gun sounded for the latest trip around the VR hype cycle.

VR is not a new technology. The earliest incarnations have been traced all the way back to around 1860 in the form of panoramic paintings. By 1930, the first flight simulator using a version of the technology was sold to the US military to improve pilot skills. The first head mounted display was developed in 1960, first VR goggles hit the shelves in 1987, Lawnmower Man...

By Robert Kendal, 11 September 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

HTC announces premium VR headset for China market

HTC has announced the first Vive Standalone VR headset for the Chinese market, which will have Viveport as its official content platform.

HTC Vive hopes that the new standalone will be the number one premium device for Chinese consumers.

The Vive Standalone will make use of features of the Qualcomm Snapdragon 835 mobile VR platform that was designed to support built-in VR functionality. This will allow developers to more rapidly release compelling content.

“China is the leading mobile market in the...

By Colm Hebblethwaite, 27 July 2017, 0 comments. Categories: Enterprise, Hardware.

VR as part of an omnichannel approach in the automobile industry

The car-buying public is increasingly using immersive technologies like VR and AR to facilitate their purchase decisions. Automotive retail, in particular, is seeing greater implementation of immersive technology as a customer engagement tool, delivering a multitude of benefits that are designed to both empower car buyers and drive efficiencies for the brand. 

Increasing numbers of successful implementations are coming to light at various stages of the customer journey, with Audi, Toyota, and Pagani...

By Joseph Artgole, 20 July 2017, 0 comments. Categories: Advertising, Enterprise.

First enterprise-ready multi-user VR platform launched

London-based Immerse has launched the world’s first multi-user VR system for enterprise.

The platform will allow multiple users to create and share VR/3D experiences for business applications. The company is already working on a number of live projects, specialising on offering solutions in the defence, engineering, manufacturing, healthcare, energy and communications sectors.

“Our platform is specifically designed to democratise the VR experience, allowing VR content creators to...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Enterprise, Platforms.

Kaleidoscope launches premium VR content fund

The VR industry has attracted a lot of funding over the last few years, but many creators still struggle to find funding for their projects.

Premium, high quality content is an important factor in driving consumer adoption of VR in general.

With this is mind, Kaleidoscope is launching a platform to help content creators get funding.

You can watch the platform launch video here.

The company has built up a network of creators and identified 120 potential sources of funding. These sources...

By Colm Hebblethwaite, 30 June 2017, 0 comments. Categories: Developers, Enterprise.