Strategy Analytics: AR is making waves – but headsets will continue to struggle

Augmented reality (AR) is making waves in the consumer market through apps such as Snapchat and Pokemon GO – but hardware is still struggling to break through.

A new series of reports from analyst firm Strategy Analytics, one focused on AR device market and outlook and another from forecast by device type until 2023, notes that slot-in AR devices will account for the majority of shipments and users today, but binocular units, such as HoloLens, will increase in importance as the market evolves towards...

By James Bourne, 09 August 2018, 0 comments. Categories: AR, Enterprise.

Future concepts, spacewalks and drone deliveries: Airbus launches fleet of hands-on VR experiences

Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.

Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.

The five new VR experiences focus on a...

By Mark Jones, 19 July 2018, 0 comments. Categories: Applications, Brands, Developers, Enterprise.

This Finnish VR startup is developing a headset with human-eye resolution

Virtual reality could be about to get a lot more, well, real.

A Finnish startup known as Varjo claims to be developing a VR headset whose resolution could actually match that of the human eye.

It achieves this by mimicking the way that our vision works, a process called foveation, where our eyes will only see one small area in front of us in a high resolution; the rest, as you will probably now be noticing, is rather more blurry.

Varjo attempts to replicate this process by using two displays within the...

By Mark Jones, 20 June 2018, 0 comments. Categories: Devices, Enterprise, Hardware.

HTC Vive and IGT announce casino VR deal

Slot machine maker International Game Technology PLC (IGT) has announced that it will be teaming up with HTC Vive to bring VR technology to casinos. The partnership will see the IGT, which is one of the world’s largest ‘gaming solutions providers’ leveraging HTC VIVE Studios’ content within a ‘Virtual Zone’ on casino floors.

This is not, however, a way for fatigued gamblers to gain some respite by checking out virtual experiences. Rather, the Virtual Zone is a competition...

By Colm Hebblethwaite, 21 March 2018, 0 comments. Categories: Enterprise, eSports.

Uber files application for VR vehicle experiences

Uber is looking to bring VR to the world of driverless cars, so that commuters can immerse themselves in virtual experiences on their daily commutes.

According to Motherboard, the company filed two patents in August 2016 relating to VR experiences for vehicles. The patents have been published by the US Patent and Trademark Office

The applications say:

“Most people travel the same routes at the same times of day over and over again and are interested in using their travel time for something other than looking at...

By Colm Hebblethwaite, 09 March 2018, 0 comments. Categories: Enterprise.

AR company Upskill adds Accenture and Cisco as high-profile investors

Upskill, a company focused on creating AR platforms that facilitate employee training with smart glasses, has raised a mammoth $17.2 million in its latest round of funding.

The company also added some very high-profile investors to its current roster. Accenture and Cisco Investments now join the links of Boeing HorizonX, GE Ventures and New Enterprise Associates as backers of Upskill. The company raised £11.3 million last year.

The latest round means that the company has now raised an impressive $57.4...

By Colm Hebblethwaite, 07 March 2018, 0 comments. Categories: AR, Enterprise.

Accenture: VR will “close the gap of physical distance” between businesses and customers

Accenture is predicting three years of rapid disruption as a range of new technologies mature in the enterprise space. The company’s Technology Vision 2018 report highlights AI, “extended reality” and advanced analytics will be turbo-boosting a whole host of innovative products and services, and changing the ways that customers interact with companies.  

The company surveyed 6,300 businesses and IT executives across the world.

With regards to VR/AR, Accenture believes that the biggest...

By Colm Hebblethwaite, 16 February 2018, 0 comments. Categories: Enterprise.

Enterprise VR training to generate $216 million in 2018

The use of VR for enterprise training is really starting to gain traction, with ABI Research predicting that the market will generate a massive $6.3 billion in 2022.

The technology intelligence company says that companies around the world are increasingly turning to VR to provide immersive training environments that accurately simulate dangerous situations will keeping travel and equipment-related expenses down.

The company predicts that the VR training market will hit $216 million in 2018.

Take up will be...

By Colm Hebblethwaite, 22 November 2017, 0 comments. Categories: Enterprise.

Mastercard unveils AR retail experience

Global payments giant Mastercard has teamed up with ODG and Qualcomm to create new “AR experience” that will give shoppers more information about potential purchases, as well as facilitating mobile payments.

The experience will be the first time that the company’s Masterpass digital wallet and identity check mobile will be mixed with iris authentication to provide safe payments.

“We are seeing major shifts in how commerce is conducted, as people lead increasingly connected, digital...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Enterprise, Platforms.

VR to usher in the age of ‘empathy training’

Businesses are built on relationships between employees and customers, but it is the quality of those relationships that can be the difference between growth and stagnation.

A business that cannot create and sustain positive relationships with the people it relies on to give it money is not likely to last long. This has led a lot of companies to try and give their employees the tools they need to build fruitful relationships.

Now, it looks like VR could be a crucial tool in empathy-building game.

Empathy...

By Colm Hebblethwaite, 16 October 2017, 0 comments. Categories: Enterprise.