Samsung ramps up VR offering with new initiative, camera and VR video platform

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Samsung is going gangbusters for VR, with a raft of announcements in the US this week.

The Gear headset maker has launched the Samsung Gear 360, a high-res camera developed for creating 360-degree videos for smartphones and VR content. 

It'll come in at about $349.99 in the US, and those going to VidCon in California will able to get their hands on a limited few. We're expecting ot hear more news about the camera's availability later in the year. 

The company has also launched

By Rachael Power, 23 June 2016, 0 comments. Categories: Brands, Devices, Ecosystems.

Opinion: The future of VR and the challenges which need to be overcome

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Virtual reality is not a new medium in itself, it’s actually been around for decades with one of the first uses being the Sensorama by Morten Heilig. This crazy machine not only showed visuals and sound but also scent, a real trailblazer. VR went on to be used by NASA, the US army, in gaming arcades and all over popular culture through the 70s, 80s and 90s, apparently falling into obscurity in early 2000s.

Palmer...

By Henry Stuart, 20 June 2016, 0 comments. Categories: Applications, Ecosystems, Gaming.

GoPro looks further towards VR with latest product offerings

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GoPro has shed light on some of its latest product offerings, including the publishing of high resolution virtual reality content.

GoPro VR, a platform to share and view content, is available on the web, free mobile app, or experienced on a mobile head-mounted display. The platform allows users to enjoy 360˚ video and converts the screen of a user into a virtual portal that puts on display original content from GoPro and a global community of artists.

The display, at NAB in Las...

By James Bourne, 28 April 2016, 0 comments. Categories: Applications, Ecosystems, Platforms.

Let’s take VR up a level: The opportunities for brands

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It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.

VR vs AR: Which will come out on top?

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A battle is brewing between two cutting edge technologies: augmented reality and virtual reality. The two are certainly related to each other, but there are enough differences where each tries to stand out. You’ve likely heard about attempts to turn these technologies into viable market items, ones which have the potential to transform hardware and entertainment like never before. However you look at it, both

By Rick Delgado, 20 April 2016, 0 comments. Categories: AR, Ecosystems.

Reflections on Mobile World Congress: Enterprise apps coming to new form factors

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Even with a show as large as Mobile World Congress (MWC), with over 100,000 attendees, it was pretty clear that a lot of companies are pushing forward to win a share of two related markets; virtual reality (VR) and the Internet of Things (IoT).

MWC saw a large number of VR headset announcements from Samsung, LG, HTC, Oculus, Google, Epson, Gear VR, and Fujitsu – which was specifically focused on enterprise applications. A primary driver for a somewhat global network upgrade to 5G...

By Chris Hazelton, 20 April 2016, 0 comments. Categories: Applications, Developers, Ecosystems, Enterprise.