Younger generations are always well known for adopting the latest and greatest tech, and virtual reality is no exception.
A recent study has shown that 8% of 18 - 35 year olds are planning to buy a virtual reality headset by the end of the year - not a massive figure it may seem, but this comes to about 1.5 million in the US.
What was once viewed as the stuff of science fiction, virtual reality (VR) has seen its impact flourish in the enterprise landscape. Continuous developments and the practical business potentials have pushed VR deeper across a range of industries, including healthcare and automotive. While VR technology ultimately requires constant refinement to match consumer demands, not to mention a network of supporting technologies, data centre operators have begun tapping into the potential...
Marketers may well be familiar with the use of heatmaps and social analytics tools on regular websites, but for the first time, virtual reality (VR) video now has its own solution.
Disney Accelerator-backed startup Littlstar has just launched a creator’s dashboard, which gives access to user analytics, demographics and heat maps for all viewers on videos distributed via its network.