FT and Google launch 360 'hidden' look into Rio ahead of Olympics

(c)Financial Times

The Rio Olympics seems like the ultimate test for VR and 360 video content around a major sporting event.

This week, we heard BBC Sport was launching its own dedicated app to stream live 360 content, and now major UK publication the Financial Times and Google have partnered up on a project of their own.

The FT's Hidden Cities project originally began last year, in partnership with Google. It's...

By Rachael Power, 05 August 2016, 0 comments. Categories: Case Studies.

How marketing agency DigitasLBi created OnePlus' The Loop experience

By now, everyone interested in VR will have heard of the launch of OnePlus’ new smartphone within a VR experience, The Loop.

But just how did they create this, and why did they come up with the idea?

VRTech spoke to the marketing agency behind the experience, DigitasLBi, which has also created experiences for high end brands such as Dior, Volvo and Audi.

For those not in the know, The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global shopping...

By Rachael Power, 16 June 2016, 0 comments. Categories: Brands, Case Studies.

VR tools: What this architecture firm uses to create 3D experience for clients

A little while ago, I wrote a piece for VR Tech about the multiple reasons our office had to go down the VR route, explaining what it could bring to our practice and my vision of its future in the architectural industry. 

This time, I will give more precisions on our working process, what we use and how we use it.

First of all, we use VR mainly with computer generated images (CGI) in order to achieve a deeper...

By Brice Desportes, 14 June 2016, 3 comments. Categories: Case Studies.

Nexus produces VR music video using single 6k camera and custom rig

(c)Nexus 

Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.

How this architecture firm is using VR to engage clients with its work

(c)indeed

Being a young architectural and design firm, we are very keen on innovations and new technologies that can help us do our job better, more efficiently and to answer our clients' needs as accurately as possible. 

We started using VR extensively about a year ago when the Samsung Gear VR was released. At the time, we were starting our design process on an office refurbishment and having briefly tested the device in a nearby shop, we were immediately convinced that it...

By Brice Desportes, 11 May 2016, 0 comments. Categories: Case Studies, Research.

Let’s take VR up a level: The opportunities for brands

(c)iStock.com/grandeduc

It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.

Amnesty International launches #360Syria ‘virtual tour’ experience with Mozilla

(c)iStock.com/Oktay Ortakcioglu

Amnesty International has launched a new #360Syria ‘virtual tour’ website using WebVR technology which reveals the destruction wrought by the Syrian government on the city of Aleppo.

The demonstration, known as “Fear of the Sky”, is powered by Mozilla A-Frame technology, an open source framework which streamlines WebVR development and facilitates simple creation of WebVR experiences with HTML.

The #360Syria website features specially-created 360-degree...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Brands, Case Studies.