NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

Project aims to bring VR to coral reef conservation

A project in Singapore aims to create “immersive underwater habitat survey experiences” for those looking to study and protect coral reefs.

The Eyes on Habitat project is a joint venture by VR content producers Hiverlab, environmental consultants DHI water & Environment and PIXEL Labs.

Currently in prototype stage, the tool is aimed at marine biologists and reef monitoring volunteers. Using the tool, they will learn monitoring methods and identification skills in a VR experience before they...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Case Studies.

NHS offers ‘Blue Room’ VR treatment to help children with autism overcome fears

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The Blue Room, an immersive virtual reality service which helps children with autism overcome their fears, is being offered on the National Health Service (NHS) in the UK after research from Newcastle University.

In 2014, the university team reported that eight out of 10 children who received Blue Room treatment were able to tackle their fears and some had completely overcome their phobias, even after a year later. The immersive reality treatment is available at NHS, where there is...

By VR 360, 16 February 2017, 0 comments. Categories: AR, Case Studies, Platforms.

Why VR is really only just starting out

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Virtual reality is really just starting out in its journey, even for a technology that seems to have been around for a long period of time, it is already more than just a plaything for people to immerse themselves in.

The industry now is totally focused on the visual - everyone is trying to work out how to use the 360 field of view to effectively communicate stories, comedy, play games, experience music, in essence, how to best use it for its visual entertainment value.

The potential of VR...

By Frank Radice, 09 December 2016, 0 comments. Categories: Case Studies.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Questions to ask before using virtual reality in your marketing

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Virtual reality is a topic that has been heavily discussed for a number of years now, but is now becoming a fixture in people’s lives, highlighted by the Oculus Rift being released in the UK this week.

There is no doubt that virtual reality is an impressive form of technology – but it’s primarily aimed at gamers as this is the easiest way to create an immersive experience. So, how can this experience be translated into a business context?

One example of a business...

By Marcus Lambert, 23 September 2016, 0 comments. Categories: Case Studies.

Oculus' Henry is first VR narrated film to win an Emmy

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In a first for the industry, a virtual reality film produced by Oculus Story Studios has won an Emmy.

Free film Henry, which features a hug-loving Hedgehog narrated by Elijah Wood, scooped the award recently and set the bar for future titles.

Oculus is already working on its next film, Dear Angelica, and said the win meant it is “an incredibly exciting time, not just for our team but for all storytellers paving the way”.

Henry is the first virtual reality original narrative movie...

By Rachael Power, 09 September 2016, 0 comments. Categories: Case Studies.

How this agency is enhancing audience experience through VR

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Here at Output Group, our Oculus Rift headsets have barely cooled from our Brancott Estate ‘Virtual Vines’ activation at Camp Bestival, and we’re straight in to our next VR experience with Havana Club rum.

Casa Havana is a pop-up experiential space that transports guests to an authentic Cuban paladar, capturing the essence of this unique and...

By Laura Newman-Cardwell, 17 August 2016, 0 comments. Categories: Brands, Case Studies.