Can VR help with dementia?

It seems that one of the area aside from gaming where VR and AR can have the greatest impact is healthcare. The technology’s potential to radically alter the experience of patients, increase the efficiency of training and change the way healthcare professionals interact with patients.

But can the technology actually impact the way that people are treated, and lead to healthier people in certain situations?

Many nations around the world have begun to think about the consequences of an ageing population...

By Colm Hebblethwaite, 31 August 2017, 0 comments. Categories: Case Studies.

SyncThink releases VR concussion detection headset

Boston based SyncThink is looking to revolutionise the detection of concussions among athletes with the release of its EYE-SYNC headset.

The issue of concussions in sports such as American football has been growing in importance over the last few years, with concern rising over their widespread nature and the long-term damage they can cause.

For example, in July the New York Times published a study that...

By Colm Hebblethwaite, 29 August 2017, 0 comments. Categories: Case Studies.

Business VR use cases: travel, fashion, property and marketing

The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.

Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:

See the world from home

The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin's Schönefeld Airport.

travellers awaiting their flight could take a virtual jaunt to...

By Mariame Cisse, 10 July 2017, 0 comments. Categories: Brands, Case Studies.

When tradition meets the cutting edge:VR comes to Wimbledon

Wimbledon is a sporting event like no other, it is quintessentially British and never fails to bring the public together for two weeks in July.

The event is about so much more than tennis, it is about patriotism, strawberries, fashion and passion. It’s also an event for which tickets are almost impossible to come by and for most, it is about replicating the energy of centre court by sharing a patch of grass with strangers and watching on a big screen.

But as one of the most watched and talked about...

By Matt Phelan, 04 July 2017, 0 comments. Categories: Brands, Case Studies.

NYC’s Rockwood Music Hall first ‘virtual venue’

Social VR platform Endless Riff has announced a partnership with New York venue Rockwood Music Hall to create the first ‘virtual concert venue’.

The venue, which hosts over 450 shows a month and is famed for its sound and atmosphere, will begin livestreaming events this month.

“Rockwood Music Hall has been providing music lovers a home in New York City for more than a decade, with a focus on hot, up-and-coming acts,” Ken Rockwood, Rockwood Music Hall founder and owner,...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Can VR help you quit smoking?

Giving up smoking is hard. So hard, in fact, that it often takes people years and many failed attempts before they successfully kick the habit.

Millions of dollars, years of research and a range of different therapeutic strategies have tried to find a silver bullet solution to the problem of nicotine addiction.

there are still over 1 billion active smokers worldwide

Yet, the World Health Organisation estimates that there are still over 1 billion active smokers worldwide and that the practice results in 6...

By Colm Hebblethwaite, 08 June 2017, 2 comments. Categories: Case Studies.

VR games to hit gyms across the world

For many people the idea of going to the gym just sounds like exercising in a large room surrounded by sweaty, grunting people.

Could VR technologies be about to make the gym experience a little more fun?

A recently announced partnership between VR fitness game producers VirZOOM and global integrated circuits provider AMD, is bringing VR games to fitness bikes around the world.

The games will use the VirZOOM VR platform, AMD graphics cards to upgrade Life Fitness SE3 Discover upright and recumbent bikes in...

By Colm Hebblethwaite, 08 May 2017, 0 comments. Categories: Case Studies.

VR in the Workplace of our Future

VR has the potential to change the way people collaborate, present information and host conference calls.

Although new technology can open a vast amount of possibilities to improve the workplace, we still have a long way to go to understand the full potential of VR.  

Here are just some of the ways it can be implemented within the enterprise.

Collaborative environments

If the success of VoIP and other internet-based audio- and video conferencing solutions is anything to go by, then the next advancement...

By Pat Harper, 18 April 2017, 0 comments. Categories: Applications, Case Studies.

Using VR for social change: an interview with Amy Pearson of Plan International UK

Much of the discourse surrounding the growth of the VR market is concerned with entertainment and enterprise applications.

But what about the technology’s ability to promote social change?

VR World Congress 2017 recently hosted a panel discussing how charities are using VR to drive engagement with positive causes.

Amy Pearson, Plan International UK’s brand and marketing officer was part of the panel. She was promoting the charity’s new film ‘Mamie’s Dream’ which tells the...

By Colm Hebblethwaite, 13 April 2017, 0 comments. Categories: Case Studies.

Bringing rare animals up close and personal with Virry VR

Seeing the majestic beasts of the African Savannah up close is a dream of many people.

Making sure that the habitat of these beautiful creatures is protected and that the animals themselves are safe from poachers and hunters is also a concern for many.

Fountain Digital Labs is bringing that dream closer with the release of Virry VR.

Released on PlayStation VR, Virry VR takes users on an interactive adventure based on a traditional African safari. Users are able to virtually engage with a...

By Colm Hebblethwaite, 05 April 2017, 0 comments. Categories: Case Studies.