When tradition meets the cutting edge:VR comes to Wimbledon

Wimbledon is a sporting event like no other, it is quintessentially British and never fails to bring the public together for two weeks in July.

The event is about so much more than tennis, it is about patriotism, strawberries, fashion and passion. It’s also an event for which tickets are almost impossible to come by and for most, it is about replicating the energy of centre court by sharing a patch of grass with strangers and watching on a big screen.

But as one of the most watched and talked about...

By Matt Phelan, 04 July 2017, 0 comments. Categories: Brands, Case Studies.

NYC’s Rockwood Music Hall first ‘virtual venue’

Social VR platform Endless Riff has announced a partnership with New York venue Rockwood Music Hall to create the first ‘virtual concert venue’.

The venue, which hosts over 450 shows a month and is famed for its sound and atmosphere, will begin livestreaming events this month.

“Rockwood Music Hall has been providing music lovers a home in New York City for more than a decade, with a focus on hot, up-and-coming acts,” Ken Rockwood, Rockwood Music Hall founder and owner,...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Can VR help you quit smoking?

Giving up smoking is hard. So hard, in fact, that it often takes people years and many failed attempts before they successfully kick the habit.

Millions of dollars, years of research and a range of different therapeutic strategies have tried to find a silver bullet solution to the problem of nicotine addiction.

there are still over 1 billion active smokers worldwide

Yet, the World Health Organisation estimates that there are still over 1 billion active smokers worldwide and that the practice results in 6...

By Colm Hebblethwaite, 08 June 2017, 2 comments. Categories: Case Studies.

VR games to hit gyms across the world

For many people the idea of going to the gym just sounds like exercising in a large room surrounded by sweaty, grunting people.

Could VR technologies be about to make the gym experience a little more fun?

A recently announced partnership between VR fitness game producers VirZOOM and global integrated circuits provider AMD, is bringing VR games to fitness bikes around the world.

The games will use the VirZOOM VR platform, AMD graphics cards to upgrade Life Fitness SE3 Discover upright and recumbent bikes in...

By Colm Hebblethwaite, 08 May 2017, 0 comments. Categories: Case Studies.

VR in the Workplace of our Future

VR has the potential to change the way people collaborate, present information and host conference calls.

Although new technology can open a vast amount of possibilities to improve the workplace, we still have a long way to go to understand the full potential of VR.  

Here are just some of the ways it can be implemented within the enterprise.

Collaborative environments

If the success of VoIP and other internet-based audio- and video conferencing solutions is anything to go by, then the next advancement...

By Pat Harper, 18 April 2017, 0 comments. Categories: Applications, Case Studies.

Using VR for social change: an interview with Amy Pearson of Plan International UK

Much of the discourse surrounding the growth of the VR market is concerned with entertainment and enterprise applications.

But what about the technology’s ability to promote social change?

VR World Congress 2017 recently hosted a panel discussing how charities are using VR to drive engagement with positive causes.

Amy Pearson, Plan International UK’s brand and marketing officer was part of the panel. She was promoting the charity’s new film ‘Mamie’s Dream’ which tells the...

By Colm Hebblethwaite, 13 April 2017, 0 comments. Categories: Case Studies.

Bringing rare animals up close and personal with Virry VR

Seeing the majestic beasts of the African Savannah up close is a dream of many people.

Making sure that the habitat of these beautiful creatures is protected and that the animals themselves are safe from poachers and hunters is also a concern for many.

Fountain Digital Labs is bringing that dream closer with the release of Virry VR.

Released on PlayStation VR, Virry VR takes users on an interactive adventure based on a traditional African safari. Users are able to virtually engage with a...

By Colm Hebblethwaite, 05 April 2017, 0 comments. Categories: Case Studies.

NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

Project aims to bring VR to coral reef conservation

A project in Singapore aims to create “immersive underwater habitat survey experiences” for those looking to study and protect coral reefs.

The Eyes on Habitat project is a joint venture by VR content producers Hiverlab, environmental consultants DHI water & Environment and PIXEL Labs.

Currently in prototype stage, the tool is aimed at marine biologists and reef monitoring volunteers. Using the tool, they will learn monitoring methods and identification skills in a VR experience before they...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: Case Studies.