Immersive economy report suggests UK is VR/AR hotspot

A new study suggests that the UK has an oversized impact on the virtual and augmented reality spaces, with companies specialised in AR and VR generating £660 million in sales, accounting for an estimated 9% of the global market.  Furthermore, with appropriate support, this figure could reach more than £1 billion in 2018.

These impressive sales figures are the work of 1,000 companies which employ 4,500 people, which suggests there are a quite a few small businesses in the mix. However,...

By William Judd, 22 May 2018, 0 comments. Categories: AR, Case Studies.

Majority of parents concerned about VR’s potential negative effects on children

60% of parents that took part in a recent survey by Common Sense reported being concerned about the potential negative effects that VR could have on their children. These concerns are, however, accompanied by a belief that VR will provide children with highly informative and beneficial educational experiences.

62% of surveyed parents think that VR will be educationally beneficial, rising to 84% for those whose children already use the technology.  

According to the study, 20% of parents reported living...

By Colm Hebblethwaite, 05 April 2018, 0 comments. Categories: Case Studies.

What is the scent of virtual reality?

The following article is authored by Avery Gilbert, with contributions from Jacki Morie and Saskia Wilson-Brown

Dogs are renowned for their keen sense of smell, but the human nose is no slouch. It’s capable of distinguishing more than 1 trillion different scents, according to Rockefeller University scientists.

In fact, although that’s far more than the 10,000 that decades-old research indicated, the Rockefeller University study concludes...

UK police launches first VR training programme

Gwent police force in Wales, UK has launched a VR training programme to try and get officers to think about the different options available to them in difficult and complex situations.

The programme represents the first time that a police force in the UK has officially announced the use of VR to train members of the police force. There have been four sessions since January, each of them focusing on different scenarios that require skills to identify controlling and coercive behaviour.

The training does not...

By Colm Hebblethwaite, 23 February 2018, 0 comments. Categories: Case Studies.

NHS to offer VR treatment

A new project is looking to offer mental health patients in the UK an innovative psychological therapy on the National Health Service (NHS).

The project brings together the National Institute of Health Research (NIHR), the NHS, universities, as well as charities and companies. NIHR has awarded the project £4 million to use VR to help guide patients safely through situations that they find troubling.  

The project will be the first time that the technology has been utilised by the NHS.

The treatment...

By Colm Hebblethwaite, 02 February 2018, 0 comments. Categories: Case Studies.

VR, empathy & the refugee crises

In a TED talk in Spring 2015, Chris Milk made famous the idea that virtual reality can be “the ultimate empathy-machine” and we must look no further than The New York Times VR journalism to see the truth born from this claim.

“We can't bring donors or people to the field, but we bring the field to [them.] That's what's so great about...

By Daniel Cooke, 18 September 2017, 0 comments. Categories: Case Studies.

VR-controlled robot disarms bombs

The narrative that robots are coming for all of our jobs often fails to mention one important fact: that there some jobs that no human really wants to be doing anyway.

One of those jobs being disarming bombs and explosives.

A robot called Taurus Dexterous, created by SRI International, has begun to remove humans from having to physically disarm and dispose of bombs, and therefore face a very real threat to their lives. While bomb disposal robots have been in use for a while now, Taurus is the first to utilise...

By Colm Hebblethwaite, 14 September 2017, 0 comments. Categories: Case Studies, Hardware.

Can VR help with dementia?

It seems that one of the area aside from gaming where VR and AR can have the greatest impact is healthcare. The technology’s potential to radically alter the experience of patients, increase the efficiency of training and change the way healthcare professionals interact with patients.

But can the technology actually impact the way that people are treated, and lead to healthier people in certain situations?

Many nations around the world have begun to think about the consequences of an ageing population...

By Colm Hebblethwaite, 31 August 2017, 0 comments. Categories: Case Studies.

SyncThink releases VR concussion detection headset

Boston based SyncThink is looking to revolutionise the detection of concussions among athletes with the release of its EYE-SYNC headset.

The issue of concussions in sports such as American football has been growing in importance over the last few years, with concern rising over their widespread nature and the long-term damage they can cause.

For example, in July the New York Times published a study that...

By Colm Hebblethwaite, 29 August 2017, 0 comments. Categories: Case Studies.

Business VR use cases: travel, fashion, property and marketing

The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.

Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:

See the world from home

The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin's Schönefeld Airport.

travellers awaiting their flight could take a virtual jaunt to...

By Mariame Cisse, 10 July 2017, 0 comments. Categories: Brands, Case Studies.