AR and blockchain technology is creating the perfect storm in gaming – it’s time to get involved

Opinion ‘Digital convergence’ was the major buzz phrase during the nascent days of what we’ll call ‘mobile content’. In the early-2000s, you couldn’t open a trade magazine (remember those?), visit a tech website or attend a conference without being bombarded with the word and what it would mean for myriad industries specialising in creating content, its means of distribution or the devices for consumption.

By Tony Pearce, 12 September 2019, 0 comments. Categories: Applications, AR, Case Studies, Data & Analytics, Gaming.

How virtual reality is being used for workplace training – to create greater empathy

VR worlds are arenas which frequently take you away from the mundane and move into the magical. Yet a key long-term use case for virtual reality could be around the mundane – and sometimes uncomfortable – tasks in the workplace.

Retail giant Walmart has long since been an advocate of VR for training its staff. The company utilises Oculus to give employees direction on various scenarios. “We can create scenarios that may...

By James Bourne, 12 August 2019, 0 comments. Categories: Case Studies, Enterprise, Platforms.

John Lewis & Partners to trial new ‘Visualise Your Space’ virtual reality experience

John Lewis & Partners has announced that it will be trialling a virtual reality (VR) experience called ‘Visualise Your Space’, in order to help customers in deciding which home products they should shop for in order to suit their home perfectly. 

Guided by John Lewis Partners in three trial shops, customers who are shopping for home products will be able to put the dimensions, windows and doors of the room...

By VR 360, 07 June 2019, 0 comments. Categories: Applications, Case Studies, Platforms.

Virtual reality fitness: Improving physical and mental health

With summer just around the corner, many of us will be wanting to get ourselves into shape for our upcoming holidays. But the effect of the hot weather in summer means that it can be all too easy to get back into bad habits and put fitness regimes on the backburner. The thought of being stuck in the gym, pounding the treadmill fills many of us with dread, but it needn’t, there are other, more stimulating ways to get fit.

By Ben Thiel, 28 May 2019, 0 comments. Categories: Applications, Case Studies, eSports.

Man spends entire week in VR headset, notes strength of community despite missing nature

Jak Wilmot, co-founder of Atlanta-based VR agency Disrupt VR, spent an entire week locked into a VR headset – and while he missed the ‘energy’ of the natural world, his conclusion was that virtual reality was “whatever you want it to be.”

The experiment – or publicity stunt, delete as appropriate – came with a couple of caveats. Wilmot could take up to 30 seconds out to switch VR...

By James Bourne, 18 March 2019, 0 comments. Categories: Case Studies, Ecosystems, Research.

Immersive economy report suggests UK is VR/AR hotspot

A new study suggests that the UK has an oversized impact on the virtual and augmented reality spaces, with companies specialised in AR and VR generating £660 million in sales, accounting for an estimated 9% of the global market.  Furthermore, with appropriate support, this figure could reach more than £1 billion in 2018.

These impressive sales figures are the work of 1,000 companies which employ 4,500 people, which suggests there are a quite a few small businesses in the mix. However,...

By William Judd, 22 May 2018, 0 comments. Categories: AR, Case Studies.

Majority of parents concerned about VR’s potential negative effects on children

60% of parents that took part in a recent survey by Common Sense reported being concerned about the potential negative effects that VR could have on their children. These concerns are, however, accompanied by a belief that VR will provide children with highly informative and beneficial educational experiences.

62% of surveyed parents think that VR will be educationally beneficial, rising to 84% for those whose children already use the technology.  

According to the study, 20% of parents reported living...

By Colm Hebblethwaite, 05 April 2018, 0 comments. Categories: Case Studies.

What is the scent of virtual reality?

The following article is authored by Avery Gilbert, with contributions from Jacki Morie and Saskia Wilson-Brown

Dogs are renowned for their keen sense of smell, but the human nose is no slouch. It’s capable of distinguishing more than 1 trillion different scents, according to Rockefeller University scientists.

In fact, although that’s far more than the 10,000 that decades-old research indicated, the Rockefeller University study concludes...

UK police launches first VR training programme

Gwent police force in Wales, UK has launched a VR training programme to try and get officers to think about the different options available to them in difficult and complex situations.

The programme represents the first time that a police force in the UK has officially announced the use of VR to train members of the police force. There have been four sessions since January, each of them focusing on different scenarios that require skills to identify controlling and coercive behaviour.

The training does not...

By Colm Hebblethwaite, 23 February 2018, 0 comments. Categories: Case Studies.

NHS to offer VR treatment

A new project is looking to offer mental health patients in the UK an innovative psychological therapy on the National Health Service (NHS).

The project brings together the National Institute of Health Research (NIHR), the NHS, universities, as well as charities and companies. NIHR has awarded the project £4 million to use VR to help guide patients safely through situations that they find troubling.  

The project will be the first time that the technology has been utilised by the NHS.

The treatment...

By Colm Hebblethwaite, 02 February 2018, 0 comments. Categories: Case Studies.