Brands may be using VR customer service by 2020, Oracle survey says

(c)iStock/AleksandarGeorgiev

Virtual reality customer service is a real possibility, and could be used by companies to resolve issues as soon as 2020, says tech giant Oracle.

New research, ‘Can Virtual Experiences Replace Reality?’, claims that 78% of brands could be using this by that date, with AI-powered chatbots being the other most-used emerging tech being brought in to reduce waiting times and cut costs. 

Oracle asked 800 senior businesspeople in brands across France, the Netherlands, South...

By Rachael Power, 06 December 2016, 0 comments. Categories: Brands.

Pepsi MAX launches football-based 360 video ad

Ah, the underappreciated art of a football volley; something that you can now celebrate and be part of in 360 video.

If you're a fan of the beautiful game, then this latest 360 brand experience is probably one for you. Pepsi MAX has partnered with Weve and Celtra to present Volley 360, celebrating Pepsi's partnersip with the UEFA Champion's League. 

The mobile marketing campaign is representing a trend amongst marketers; not simply that of using 360 video, but of finding inventive ways to stand...

By Rachael Power, 02 December 2016, 0 comments. Categories: Brands.

Santas get to grips with new tech in VR training school

It was the night before Christmas, and all through the house, nothing was stirring - except Santa, who was busy playing Minecraft on his Samsung Gear VR. 

Santa and virtual reality is really not a pairing you would put together, but then again 2016 is a year of many surprises. 

And indeed, Santas from all over the UK have been attending a VR Santa Training School from Carphone Warehouse, to get to grips with virtual reality technology before they head to grottos, stores and shopping centres ahead of...

By Rachael Power, 30 November 2016, 0 comments. Categories: Brands.

RT releases 360 experience from International Space Station

(c)RT 

Most of us will only ever dream of getting a real bird's eye view from the International Space Station (ISS), but thanks to 360 video, you can at least get a taster of what the astronauts see.

Russian news agency RT (previously Russia Today) sent a 360 camera into space, which cosmonaut Andrey Borisenko used to capture a view of the Earth from the ISS.

The Space360 experience is presented by RT, who has worked with Russian space agency Roscosmos...

By Rachael Power, 29 November 2016, 0 comments. Categories: Brands.

Oculus gives 11 content creators Launch Pad scholarships

(c)Oculus

Oculus has given 11 virtual reality content creators a share of $250,000 in funding to develop unique VR experiences.

The 11 are winners of Oculus’ first ever Launch Pad group, and will receive a share of the scholarship.

Since the project was launched, Oculus has worked with over 100 developers to deliver virtual reality experiences that “more accurately represent its global audience”.

The...

By Rachael Power, 24 November 2016, 0 comments. Categories: Brands.

Happy Finish 'significantly expands' Asia VR and AR operations

(c)iStock/Petar Chernaev

VR content specialists Happy Finish have "significantly expanded" their business in Asia, the company said. 

The marketing for virtual and augmented reality content in Asia is said to be thriving, and has experienced 91% growth driven by production capabilities in the last 12 months.

Gaming in particular is set to be a hard hitter in China according to the IDC, along...

By Rachael Power, 14 November 2016, 0 comments. Categories: Brands.

Vive add-on will make headset tetherless

Vive is reportedly rolling out an add-on product that will make its headset wireless, according to UploadVR

According to the publication, the VR upgrade kit is for Vive's SteamVR device and will go on sale from Vive's Chinese website at 3pm UK time. 

It's thought the product will be available to pre-order with a standard battery, cost about $220 (£175) and will ship in the first few months of next year. 

The company behind the tetherless...

By Rachael Power, 11 November 2016, 0 comments. Categories: Brands.

Oculus launches asynchronous spacewarp this week

(c)iStock/br-photo

Oculus has launched asynchronous spacewarp (ASW) this week, meaning lower-end PCs can more easily power Rift.

The new tech is aimed at reducing system hardware requirements while maintaining content quality across a wider array of hardware.

ASW is a technique that extrapolates frames and lets VR titles run at up to half rate, while delivering a visual experience that is almost as good as 90hz rendering.

It builds on asynchronous timewarp, which was...

By Rachael Power, 10 November 2016, 0 comments. Categories: Brands.

John Lewis and Children in Need bring out 360 experiences

(c)John Lewis

Every year in the UK, people wait on tenterhooks to see what heartstring-pulling TV advertisements the major retailers will come out with for the upcoming festive season.

John Lewis is one company that’s outdone itself year after year. In 2016, it brought tears to many people’s eyes with Man on the Moon, something that’s quite powerful for an advertisement to do.

This year, it’s gone for a similar approach with its Buster the Boxer ad,...

By Rachael Power, 10 November 2016, 0 comments. Categories: Brands.

Google's Daydream View released this week

If you need a welcome distraction from today’s US presidential election news, you may do well to get in line for Google’s first Daydream View headsets.

The cloth-covered VR viewers will be available from tomorrow on the Google Store, from Verizon and Best buy in the US for $79 and from EE and the Carphone Warehouse for £69 in the UK.

You will however need a Daydream-ready phone to use the headset, such as the Pixel, and

By Rachael Power, 09 November 2016, 0 comments. Categories: Brands.