Awareness of VR technologies high in US but uptake still low, report argues

(c)iStock.com/sam_ding

86% of US respondents in a study from digital and video advertising provider YuMe say they are aware of virtual reality technologies, yet less than one in five have taken the plunge – with cost the primary stumbling block.

The study, which polled more than 800 US respondents between the ages of 18 and 54, found only 16% own or use an ‘immersive technology device’ – in other words, either a mobile VR device, a 360 degree camera, or a desktop VR system.

This...

By James Bourne, 09 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

NYT releases 360 video of Santa in the Arctic Circle

It's only 24 hours until Santa makes his final preparations to visit children around the world, and as such the New York Times has released an exclusive 360 expeirence of the man himself. 

In partnerhsip with the Gardner Creative team, the NYT has brought Santa to life in this  360 experience. The video was shot in the Santa Claus village in Rovaniemi (Lapland, Finland) and takes you into the heart of Santa’s world.

First it shows the snowy village outside Santa Claus’ Office, before...

By Rachael Power, 23 December 2016, 0 comments. Categories: Brands.

The Frequency Effect chapter one: The Awakening

As a Christmas treat, we're exclusively publishing the first chapter of The Frequency Effect, a cinematic novel that encompasses multi-sensory elements to help in its storytelling. The book makes use of 360 videos, available to view online, to accompany the story. Enjoy! 

Writhing around slowly with an unconscious economy of movement, Ben began to surface. Firing up slowly and with an empowering lethargy, his...

By Alex Moorhouse, 22 December 2016, 0 comments. Categories: Brands.

VRTech's top 10 augmented and virtual reality predictions for 2017

(c)iStock/DmitryBairachnyi

VR has done so much over the past 12 months. Countless papers have been published celebrating its potential for helping people with everything from paranoia and anxiety, to overcoming arachnophobia and a fear of heights.

But it gets even better than that; there’s evidence of it helping paraplegics in rehabilitation, helping patients in hospital to overcome pain and even in rehabilitating prisoners. The potential of this life-changing technology is just beginning to surface and...

By Rachael Power, 21 December 2016, 0 comments. Categories: Advertising, Applications, Brands.

Marketers warned to consider the 'naughty' and 'nice' elements of VR

(c)iStock/South_agency

Christmas is just days away, and virtual reality headsets, cardboard devices and high-end HMDs are lying silently under layers of wrapping paper in many homes across the world, waiting for the shrieks of excitement on the 25th. 

With this wave of first-time VR owners comes a wealth of opportunities for many sectors; in particular for marketing. 

That's why the Chartered Institute of Marketing (CIM) has issued guidance for marketers on the 'naughty' and 'nice...

By Rachael Power, 21 December 2016, 0 comments. Categories: Brands.

AxonVR raises $5.8m to develop its haptic VR product

(c)iStock/franckreporter

Haptics is big news in virtual reality. Sure, we can mentally ‘feel’ like we are in a different time, place or world with a headset on and some controllers - but what about physically feeling it, too?

This is where AxonVR steps in. It’s just completed the largest round of funding a haptic VR company has ever made, $5.8m and its investors include former Twitter CEO Dick Costolo, as well as NetEase and the Virtual Reality Company.

The funds will be used to develop the...

By Rachael Power, 19 December 2016, 0 comments. Categories: Brands.

Oculus' Medium experiences lets you create 3D printed, sculpted objects out of thin air

(c)Oculus

Imagine a world where you can sculpt something with your bare hands, but without tools or materials - and then print those very objects in 3D so that they become real.

It’s quite incredible how just a few years ago, this may seem like pure science fiction, but in just 12 months, virtual reality is enabling us to create art out of thin air.

This is what Oculus’ new experience for Touch, Medium, allows people to do. It’s free when you buy and set up your Touch controllers from the...

By Rachael Power, 16 December 2016, 0 comments. Categories: Brands.

Kickstarter campaign to fund Bristol-based VR centre gets underway

(c)iStock/ChrisHepburn

A Kickstarter campaign for a virtual reality centre - including a cafe and bar - in Bristol is up and running.

Jack Munns, who has a quantum photonics PhD, came up with the idea while travelling around Europe with his girlfriend.

“During the trip I plotted and planned my business venture and am confident in my ability to make it a (virtual) reality,” he wrote in his Kickstarter biography.

Munns is asking for £12,000 investment from crowdfunding, and will seek a smaller...

By Rachael Power, 15 December 2016, 0 comments. Categories: Brands.

Why virtual reality may be the antidote to 'post-truth' and clickbait

(c)iStock/Cineberg

If 2016 is the year of post truth, where appeals to emotion are more influential than objective facts, is it then paradoxical to say that it has also been the year where truth has become king?

People are now being given the opportunity to see objective facts through virtual reality technology, being affected emotionally and being allowed to make up their own mind based on experience rather than an election campaign...

By Ashley Cowan, 13 December 2016, 0 comments. Categories: Brands.

Autograph Collection Hotels commission 'look before you book' VR experiences

The power of virtual reality to provide a 'look before you book' experience in the travel industry has become more obvious over the last few years. From Experian's 2016 Future of Travel report to Thomas Cook's use of VR in its stores, the medium has been doing some great work for both tourism and helping people decide whether they really want to visit a particular place. 

And now, hotel chains are getting in on the act, too. 

The first we've heard of to use VR in this way is the...

By Rachael Power, 12 December 2016, 0 comments. Categories: Brands.