NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

HTC Vive and Warner Bros join forces for ‘Ready Player One’

HTC Vive and Warner Bros will work together to produce a range of exclusive VR content around the release of Ready Player One.

Adapted by Steven Spielberg from the sci-fi action thriller by Ernest Cline, Ready Player One is a dystopian tale where people turn to VR to escape the chaos caused by global warming.

The majority of the story takes place in a VR system called OASIS that functions as both a virtual society and a kind of MMORPG.

The film is due for worldwide release on 30 March.

‘Showcasing the...

By Colm Hebblethwaite, 28 March 2017, 0 comments. Categories: Advertising, Brands.

The sky is the limit…literally: Improved spectrum required for an optimal virtual world

Escapism is becoming easier nowadays with new and exciting developments in technology. Who needs old-fashioned TV and books when you can delve into whole other worlds created for your sensory pleasure?

Although the concept of virtual reality (VR) and augmented reality (AR) is not new, this technology has experienced an influx of developments in the industry of late, gearing it up to be the next big thing, with a combined revenue prediction of US $150 billion for 2020. Whilst the creatives in the industry are...

By Anita Sivapalan, 06 March 2017, 0 comments. Categories: Applications, AR, Brands, Platforms.

SubVRsive gets $4 million funding for VR and AR production

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SubVRsive, a Texas-based media house specialising in virtual and augmented reality, has announced it has raised $4 million (£3.21m) in a series A investment round as well as appointing Johannes Larcher as its CEO.

The company, which was founded in 2015, aims to create ‘unforgettable virtual reality experiences’ and has been working on behalf of some of the world’s leading brands, including Lionsgate, MTV, and Downy Unstopables. The funding round’s only...

By VR 360, 15 February 2017, 0 comments. Categories: AR, Brands.

Manchester City unveils new video to bring ‘matchdays to virtual reality’

Picture credit: Manchester City FC

Manchester City has announced the release of a new 360-degree virtual reality video to provide an “authentic, behind the scenes view of the matchday atmosphere” of the Etihad Stadium, the football club has announced.

The video, produced in collaboration with VR technology provider Jaunt, will take the club’s supporters directly to the players’ changing room and give a first-hand look as the team arrive on the ‘blue carpet’. The video will...

By VR 360, 26 January 2017, 0 comments. Categories: Brands, eSports.

BMW tops most engaging 360 video campaign list

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BMW is king of the 360 video brand experience, according to new data from Socialbakers.

The figures, which represent the top UK Facebook Live 360 Videos from 2016, sees the German car manufacturer take three spots in the top 10 including the gold medal position with a video from December which secured more than 14,000 interactions and 3.5 million views.

The top three videos generated more than 10,000 interactions each. Cadbury came second with a 360 tour video of the ‘Obey Your...

By James Bourne, 18 January 2017, 0 comments. Categories: Brands.

myVR opens its social platform to brands and marketers

Picture credit: myWebRoom

myVR, a San Francisco-based virtual reality (VR) social platform which aims to help brands interact with their audiences via a realistic 3D environment, is now allowing brands and marketers to work with its designers to create ‘in-app’ experiences that will enable users to create brand engagement.

The users of the myVR platform can easily find, save, stream and share online content including news articles, music, and videos, through an interactive, customisable...

By VR 360, 16 January 2017, 0 comments. Categories: Advertising, Brands.

How virtual reality can make a big noise in the hospitality industry

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As CEO of VIP Worldwide, an international luxury hospitality film and marketing agency, I am consistently striving to discover new ways for our clients to reach and engage with their target demographic. The modern traveller is curious and savvy, which means they neither require or appreciate traditional sales techniques. Virtual reality (VR) is revolutionising the way hotels communicate with the world. Marketing with virtual reality is here and it’s here to stay.

Our...

By David Beasley, 13 January 2017, 0 comments. Categories: AR, Brands, Ecosystems.

A look to the future: Alternative worlds in 2017

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We have always loved escaping to alternative realities, through books, films, and popular culture. Escapism is not a new phenomenon and is born from our desires to be someone else, somewhere else. C.S Lewis wrote, “If I find myself a desire which no experience in this world can satisfy, the most probable explanation is that I wasn’t made for this world.” 

Technology and processing speeds mean we are able to access means of escapism in ever more ‘real’...

By Heather Dansie, 13 January 2017, 0 comments. Categories: AR, Brands.