AR moves by big players set stage for rapid growth in consumer and enterprise apps

The AR app market for both consumers and enterprises is set for rapid growth as big technology players like Apple begin to make substantial moves, according to The VR Fund.

The Silicon Valley-based venture capital firm thinks that Apples’ and Facebooks recent activity is set to fuel a ‘platform war’. The firm has released its industry landscape for Q2 2017, and is predicting overall growth in the industry, as well as increased investment and international impact.

“Over the past...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: AR, Brands.

Oculus price drop: what the media is saying

The price of Facebook’s flagship VR hardware, the Oculus Rift, has been reduced for the second time this year.

In a sales event dubbed the ‘Summer of Rift’ the price of the hardware and its Touch controller has been dropped to $399. This is half the price that the bundle was being sold for five months and $100 lower then then previous price drop in March.

The announcement has prompted a deluge of reaction from the...

By Colm Hebblethwaite, 11 July 2017, 0 comments. Categories: Brands, Hardware.

Business VR use cases: travel, fashion, property and marketing

The rising popularity of VR is allowing numerous brands to benefit from its use as a business tool.

Estate agents, airlines, fashion brands and retailers alike are already using VR for marketing purposes and here are just a few examples of VR in business promotion:

See the world from home

The travel industry has made full use of VR. For example, Lufthansa has found a new way to entertain people waiting at their gate at Berlin's Schönefeld Airport.

travellers awaiting their flight could take a virtual jaunt to...

By Mariame Cisse, 10 July 2017, 0 comments. Categories: Brands, Case Studies.

BBC launches VR app

BBC Taster has announced the release of a free mobile VR app for Android and iOS.

The content on the BBC Taster VR app is currently made up of a trailer from the broadcasting company’s online channel, BBC Three, as well as 360 videos from its David Attenborough-led global blockbuster Planet Earth II.

The app aims to put the BBC’s early and experimental ideas regrading immersive content in the hands of its audiences.

The content set to feature on the app will include animations, VR, interactive 360...

By Colm Hebblethwaite, 06 July 2017, 0 comments. Categories: Applications, Brands.

When tradition meets the cutting edge:VR comes to Wimbledon

Wimbledon is a sporting event like no other, it is quintessentially British and never fails to bring the public together for two weeks in July.

The event is about so much more than tennis, it is about patriotism, strawberries, fashion and passion. It’s also an event for which tickets are almost impossible to come by and for most, it is about replicating the energy of centre court by sharing a patch of grass with strangers and watching on a big screen.

But as one of the most watched and talked about...

By Matt Phelan, 04 July 2017, 0 comments. Categories: Brands, Case Studies.

Nissan’s Star Wars VR experience wins awards

The Nissan Rogue and its accompanying Star Wars VR experience has won a Bronze Lion in the Mobile Category at the 2017 Cannes Lions International festival of Creativity.

The company won the award for ‘Battle Test: A Nissan 360-Degree Virtual Reality Experience’.

The experience, based on a battlefield scene from Rogue One: A Star Wars Story, was produced in collaboration with Lucasfilm Ltd, Industrial Light & Magic, Skywalker Sound and global design agency Critical...

By Colm Hebblethwaite, 26 June 2017, 0 comments. Categories: Brands.

Five Key Lessons from IVRPA Vienna 2017

IVRPA 2017 was held in Vienna earlier this month and brought together over 200 360˚ and VR content creators from across the globe for four days of keynotes, workshops and social events.

Here are some of the most significant learnings from the event:

1) Brands need scale, so forget about the headset, just for now

Brands need and expect scale for their campaigns, and a key friction point is that headset experiences currently don’t deliver this.

Headset adoption will of course increase over time, but...

By Rachel Dennis, 21 June 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

How VR technology is revolutionising the enterprise space

The ability of virtual reality (VR) to immerse consumers within virtual environments and media has received much exposure in the news, raising mainstream awareness of the technology.

However, it would be a mistake to assume that the adoption of VR is restricted just to consumers. As the technology continues to gather pace, a separate audience is busy building a future with it — the enterprise.

By Graham Long, 19 June 2017, 0 comments. Categories: Brands, Samsung.

Riding the wave: why sports brands are embracing VR

Sport gets your heart racing, blood pumping and, at times, boiling.

Just think of the connection we have with our favourite team, or the emotive memories of playing with friends and teammates.

When you combine it with an immersive VR experience, it translates powerfully.

VR is perfect for brands looking for an innovative way to interact with sports fans. These brands attract a high level of loyalty, and it’s not just football clubs or basketball teams (think Under Armour and Nike) that inspire fans...

By Dominic Collins, 13 June 2017, 0 comments. Categories: Advertising, Brands.

The versatility of VR: Four key use cases showing its potential

It’s no secret social virtual reality is having a moment. As one of the key highlights to come out of the Facebook F8 conference, not only has VR now mastered ‘presence’ (convincing the brain you’re actually there without the motion sickness) but it also has its sights set on making you feel the presence of others. 

The possibilities with this are huge; from dating to interactive business meetings, and even football matches where you can feel the crowd’s excitement but skip...

By Charles Crotty, 31 May 2017, 0 comments. Categories: Brands, Enterprise, Gaming.