What do consumers want from virtual shopping?
Virtual reality shopping, or V-commerce, seems to rumbling ever closer on the horizon as more and more retail brands dip their toes tentatively into the waters.
Among those brands that are known to be in the early stages of planning VR strategies are The Gap and Sephora.
But what do consumers actually want from V-commerce? Do they want the technology to make the experience of shopping more exciting or engaging, or do they want it to help them make better choices and make the process more efficient?