HP makes VR and AR move with Venture Reality Fund investment

HP Tech Ventures, the corporate venture arm of HP Inc, has announced that it will be investing in The Venture Reality Fund.

The announcement marks HP’s first strategic move into the VR/AR space.

The fund, also known as The VR Fund, is one of the most active and experienced venture investors in the VR/AR sector. It has a portfolio of a wide range of early-stage startups developing infrastructure, tools, platforms, content and apps in the VR/AR eceosystem.

“AR/VR is one of the...

By Colm Hebblethwaite, 26 April 2017, 0 comments. Categories: Brands.

Harmonic, Nokia and PCCW deliver live 360 VR sports experience

Harmonic, the global video delivery infrastructure company, has announced that its Electra VS video system was used by PCCW Global during the recent Cathay Pacific/HSBC Hong King Sevens rugby tournament.

Harmonic partnered with Nokia and PCCW Global, the international division of Hong Kong telecommunications service provider HKT, to deliver 360 VR experiences live during the tournament.

The provision of 360 VR multi-camera live sports production was assisted by Ideal Systems, and combined Nokia’s OZO...

By Colm Hebblethwaite, 24 April 2017, 0 comments. Categories: Brands, Hardware.

VR market review: VR World Congress 2017

Carl Hibbert of Futuresource Consulting provided the audience with a review of the VR market and possible future trends.

The presentation started with a perhaps surprising bit of research that asked people who had already tried VR which piece of hardware they had used. 31% said Samsung VR, 15% said Playstation VR and 14% cited Google Cardboard.

Futuresource are anticipating that 90 million VR and AR units will be being sold annually around the world by 2021.

An interesting...

By Colm Hebblethwaite, 12 April 2017, 0 comments. Categories: Brands, eSports, Gaming, Hardware, Platforms.

Guardian launches First Impressions VR project

The Guardian has announced the launch of First Impressions, a new VR project on Daydream View, Google’s mobile VR platform.

First Impressions explores how a baby views the world during the first six months of life.

Drawing on cutting-edge academic research, viewers can experience the amazing development in visual ability that occurs in the first half a year of a person’s life.

Beginning with only muted...

By Colm Hebblethwaite, 11 April 2017, 0 comments. Categories: Brands.

When it comes to customer loyalty, VR is the new reality

Consumer sentiment towards brands is constantly shifting. Thanks to the likes of social media and second screening, it’s much more difficult to maintain the attention of an audience.

A lack of focus on your brand does not convert to a loyal customer, and marketing strategies and tactics are having to continually change to keep up, let alone be leading.

A few years ago, when brands and agencies...

By Dominic Collins, 04 April 2017, 0 comments. Categories: Brands.

NVIDIA-Powered VR Slices the Guesswork Out of IKEA Kitchen Remodels

You can test drive a new car. You can try on a new pair of pants.

Now you can put that new kitchen you’ve always dreamed of to the ultimate test before plopping down your money with the help of virtual reality.

As part of a global test pilot, IKEA customers in select locations can put on a head-mounted display to step inside their future kitchen.

They can walk around and see where they’d be cooking up a batch of pancakes to gain a deeper understanding of the intended look, feel and...

By Tom Riley, 30 March 2017, 0 comments. Categories: Brands, Case Studies.

HTC Vive and Warner Bros join forces for ‘Ready Player One’

HTC Vive and Warner Bros will work together to produce a range of exclusive VR content around the release of Ready Player One.

Adapted by Steven Spielberg from the sci-fi action thriller by Ernest Cline, Ready Player One is a dystopian tale where people turn to VR to escape the chaos caused by global warming.

The majority of the story takes place in a VR system called OASIS that functions as both a virtual society and a kind of MMORPG.

The film is due for worldwide release on 30 March.

‘Showcasing the...

By Colm Hebblethwaite, 28 March 2017, 0 comments. Categories: Advertising, Brands.

The sky is the limit…literally: Improved spectrum required for an optimal virtual world

Escapism is becoming easier nowadays with new and exciting developments in technology. Who needs old-fashioned TV and books when you can delve into whole other worlds created for your sensory pleasure?

Although the concept of virtual reality (VR) and augmented reality (AR) is not new, this technology has experienced an influx of developments in the industry of late, gearing it up to be the next big thing, with a combined revenue prediction of US $150 billion for 2020. Whilst the creatives in the industry are...

By Anita Sivapalan, 06 March 2017, 0 comments. Categories: Applications, AR, Brands, Platforms.

SubVRsive gets $4 million funding for VR and AR production

(c)iStock.com/violetkaipa

SubVRsive, a Texas-based media house specialising in virtual and augmented reality, has announced it has raised $4 million (£3.21m) in a series A investment round as well as appointing Johannes Larcher as its CEO.

The company, which was founded in 2015, aims to create ‘unforgettable virtual reality experiences’ and has been working on behalf of some of the world’s leading brands, including Lionsgate, MTV, and Downy Unstopables. The funding round’s only...

By VR 360, 15 February 2017, 0 comments. Categories: AR, Brands.