VR headsets ownership higher then tablets at same stage of lifecycle

Ownership levels of VR headsets are higher than those of wearables and tablets at the same stage of their lifecycle, according to research by YouGov.

The new report, called VR: A Deeper Perspective, found that 6% of the UK population currently own a headset. At the equivalent point after commercial release, only 4% owned wearables and 3% had bought a tablet.

The data suggests that VR hardware is seeing a rapid expansion in the last year. In Q4 2016, headset penetration was 3%, meaning it had roughly doubled by Q1...

By Colm Hebblethwaite, 19 May 2017, 0 comments. Categories: Brands, Hardware, Research.

Matterport partners with Google to bring VR capability to Street View

Google has announced a partnership with media technology company Matterport to enable the integration of immersive content into Google Street View.

From summer 2017, 3D scans captured using Matterport technology will be accessible on Google Maps and in Google search results.

Users will be able to access 2D photos as well as VR models of the inside of venues.

Matterport say that they are offering businesses an all-in-one solution that helps them promote their venues and ‘provide a preview of what...

By Colm Hebblethwaite, 10 May 2017, 1 comment. Categories: Brands, Platforms.

GoPro pilot programme for VR camera launched

GoPro has launched a pilot programme for its 5.2K spherical camera, the GoPro Fusion.

The company hopes that the Fusion will be used for both fully immersive VR content as well as conventional non-VR video and photos.

As part of the pilot, applications have been opened for professional content creators to participate in the programme during summer 2017.

In an introduction to the pilot on the company’s website, senior product manager of Spherical Solutions, Jess Foley...

By Colm Hebblethwaite, 09 May 2017, 0 comments. Categories: Brands.

Facebook winds down Oculus Story Studio VR content arm

(c)iStock.com/fergregory

Oculus is to ‘wind down’ Story Studio, the company’s cinematic virtual reality (VR) division to focus more on investing in external content.

“We’re now entering the next chapter of VR development, where new creators enter the market in anticipation of adoption and growth, and we’ve been looking at the best way to allocate our resources to create an impact on the ecosystem,” wrote Jason Rubin, VP content at Oculus

By VR 360, 05 May 2017, 0 comments. Categories: Brands, Developers, Gaming.

Job listing signals Amazon’s VR intent

A new job listing for Amazon provides further evidence that the retail giant is planning a big move into the VR space.

The listing for a senior VR software development manager states that the company is looking for someone to ‘lead the development of a completely new VR shopping experience at Amazon.’

The successful applicant will be part of the consumer experience technology (CXT) team, which is responsible for the shopping experience across desktop, tablet. Mobile and...

By Colm Hebblethwaite, 04 May 2017, 0 comments. Categories: Brands.

HP makes VR and AR move with Venture Reality Fund investment

HP Tech Ventures, the corporate venture arm of HP Inc, has announced that it will be investing in The Venture Reality Fund.

The announcement marks HP’s first strategic move into the VR/AR space.

The fund, also known as The VR Fund, is one of the most active and experienced venture investors in the VR/AR sector. It has a portfolio of a wide range of early-stage startups developing infrastructure, tools, platforms, content and apps in the VR/AR eceosystem.

“AR/VR is one of the...

By Colm Hebblethwaite, 26 April 2017, 0 comments. Categories: Brands.

Harmonic, Nokia and PCCW deliver live 360 VR sports experience

Harmonic, the global video delivery infrastructure company, has announced that its Electra VS video system was used by PCCW Global during the recent Cathay Pacific/HSBC Hong King Sevens rugby tournament.

Harmonic partnered with Nokia and PCCW Global, the international division of Hong Kong telecommunications service provider HKT, to deliver 360 VR experiences live during the tournament.

The provision of 360 VR multi-camera live sports production was assisted by Ideal Systems, and combined Nokia’s OZO...

By Colm Hebblethwaite, 24 April 2017, 0 comments. Categories: Brands, Hardware.

VR market review: VR World Congress 2017

Carl Hibbert of Futuresource Consulting provided the audience with a review of the VR market and possible future trends.

The presentation started with a perhaps surprising bit of research that asked people who had already tried VR which piece of hardware they had used. 31% said Samsung VR, 15% said Playstation VR and 14% cited Google Cardboard.

Futuresource are anticipating that 90 million VR and AR units will be being sold annually around the world by 2021.

An interesting...

By Colm Hebblethwaite, 12 April 2017, 0 comments. Categories: Brands, eSports, Gaming, Hardware, Platforms.

Guardian launches First Impressions VR project

The Guardian has announced the launch of First Impressions, a new VR project on Daydream View, Google’s mobile VR platform.

First Impressions explores how a baby views the world during the first six months of life.

Drawing on cutting-edge academic research, viewers can experience the amazing development in visual ability that occurs in the first half a year of a person’s life.

Beginning with only muted...

By Colm Hebblethwaite, 11 April 2017, 0 comments. Categories: Brands.

When it comes to customer loyalty, VR is the new reality

Consumer sentiment towards brands is constantly shifting. Thanks to the likes of social media and second screening, it’s much more difficult to maintain the attention of an audience.

A lack of focus on your brand does not convert to a loyal customer, and marketing strategies and tactics are having to continually change to keep up, let alone be leading.

A few years ago, when brands and agencies...

By Dominic Collins, 04 April 2017, 0 comments. Categories: Brands.