Amazon moves into VR with Sumerian

The VR market just got a lot more crowded with the entry of one of the largest companies in the world.

Amazon Web Services (AWS), the cloud platform of the ubiquitous ecommerce giant, has launched a new service called Sumerian. The new service aims to provide a platform that makes the process of developing VR, AR and 3D applications easier.

Sumerian gives developers an editor that they can use to build virtual environments and populate them with 3D objects and characters. Developers can also script how these...

By Colm Hebblethwaite, 27 November 2017, 0 comments. Categories: Brands, Developers.

Nokia halts VR camera activities citing slow market growth

Nokia has taken the decision to discontinue its OZO VR camera and hardware production line, due to what it perceives as slow market growth.

In a press release, the company stated that:

“In digital media, the slower-than-expected development of the VR market means that Nokia Technologies plans to reduce investments and focus more on technology licensing opportunities. The unit aims to halt development of further versions of the OZO VR camera and hardware, while maintaining commitments to existing...

By Colm Hebblethwaite, 10 October 2017, 0 comments. Categories: Brands, Hardware.

Why So Many Doubters? Riding the VR Hype Cycle

From the moment Mark Zuckerberg handed over $2billion for Oculus Rift, the starting gun sounded for the latest trip around the VR hype cycle.

VR is not a new technology. The earliest incarnations have been traced all the way back to around 1860 in the form of panoramic paintings. By 1930, the first flight simulator using a version of the technology was sold to the US military to improve pilot skills. The first head mounted display was developed in 1960, first VR goggles hit the shelves in 1987, Lawnmower Man...

By Robert Kendal, 11 September 2017, 0 comments. Categories: Brands, Enterprise, Hardware.

Audi deploys VR into dealerships

Audi dealers in Germany, Spain and the UK will be offering potential customers the chance to experience what an individually configured will look like using VR.

The move represents the first, fully functional VR application for customer consultations at dealerships in the automotive industry.

This application of the technology is likely to make waves across any industry where customers need to improve a product before it is actually created, such as interior design. Audi is paving the way when it comes to...

By Colm Hebblethwaite, 06 September 2017, 0 comments. Categories: Brands.

Immersv seals $10.5 million series A funding to accelerate VR advertising

Immersv, a provider of interactive advertising virtual reality (VR) platforms, has announced the completion of a $10.5 million series A round of financing.

The company says the funding builds on a year of ‘significant product and market momentum’, with Immersv recently signing programmatic deals with a variety of demand side platform (DSP) and supply side platform (SSP) providers. Immersv also lists Mountain Drew, Nissan, and the Hawaii Tourism Bureau as brands who have executed successful...

By James Bourne, 23 August 2017, 0 comments. Categories: Advertising, Brands.

What do consumers want from virtual shopping?

Virtual reality shopping, or V-commerce, seems to rumbling ever closer on the horizon as more and more retail brands dip their toes tentatively into the waters.

Among those brands that are known to be in the early stages of planning VR strategies are The Gap and Sephora.

But what do consumers actually want from V-commerce? Do they want the technology to make the experience of shopping more exciting or engaging, or do they want it to help them make better choices and make the process more efficient?

Consulting...

By Colm Hebblethwaite, 10 August 2017, 0 comments. Categories: Brands.

Bringing the Outside World into the Classroom with Google Expeditions

Google Expeditions is revolutionising the classroom and giving students an opportunity to explore places from around the world that they wouldn’t otherwise be able to see.

I was lucky enough to work on the Google Expeditions Programme in the UK, where I visited over 100 schools, trained over 2,000 teachers and worked with over 40,000 students.

The response from teachers and students was overwhelming; teachers found the software easy to use and relevant to their scheme of work and students were...

By Stuart Gent, 27 July 2017, 0 comments. Categories: Brands.

Pitchfork to launch VR music channel

Online music journalist site Pitchfork has announced a partnership with VR content distributor Inception.

The pair are hoping to use VR to ‘revolutionaries the market for a new generation of music fans’. The partnership wants to add a degree of interactivity and impressiveness to the music video space.  

The new channel will be found on Inception’s VR app, where users will be able to enjoy VR experiences from musicians and artists.

“Inception is a double threat — both a...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: Brands.

AR moves by big players set stage for rapid growth in consumer and enterprise apps

The AR app market for both consumers and enterprises is set for rapid growth as big technology players like Apple begin to make substantial moves, according to The VR Fund.

The Silicon Valley-based venture capital firm thinks that Apples’ and Facebooks recent activity is set to fuel a ‘platform war’. The firm has released its industry landscape for Q2 2017, and is predicting overall growth in the industry, as well as increased investment and international impact.

“Over the past...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: AR, Brands.

Oculus price drop: what the media is saying

The price of Facebook’s flagship VR hardware, the Oculus Rift, has been reduced for the second time this year.

In a sales event dubbed the ‘Summer of Rift’ the price of the hardware and its Touch controller has been dropped to $399. This is half the price that the bundle was being sold for five months and $100 lower then then previous price drop in March.

The announcement has prompted a deluge of reaction from the...

By Colm Hebblethwaite, 11 July 2017, 0 comments. Categories: Brands, Hardware.