USA Today launches augmented reality experience in run up to Oscars

USA TODAY has launched its first entertainment AR experience, called “Oscars AR: The Costumes and Creators”, ahead of the approaching 91st Academy Awards. The technology will allow audiences to get up-close and personal with the costume designers and their creations from major nominated films.

The partnership between USA TODAY’s emerging technology team and USA TODAY’s life team would give viewers...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Accenture, Qualcomm and Kellogg’s to develop and pilot VR retail solution

A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.

The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...

By VR 360, 15 February 2019, 0 comments. Categories: Brands, Platforms.

Niantic raises $245 million in series C funding round to ‘help build the future’ of augmented reality

US software firm Niantic has announced that it is raising $245 million (£190m) in a series C financing round to help broaden its gaming offerings and ‘maintain its lead in augmented reality (AR) experiences’.

The funding round will be led by California-based Institutional Venture Partners (IVP), along with strategic investors like Samsung Ventures, aXiomatic Gaming, Causeway Media Partners, Battery Ventures,...

By VR 360, 22 January 2019, 0 comments. Categories: AR, Brands.

DigiLens announces ‘Crystal’ augmented reality smartglasses

Silicon Valley-based startup, DigiLens, which specialises in smartglass optics for AR applications, has introduced a reference platform called ‘DigiLens Crystal’ at the CES 2019 event in Las Vegas. The new product offers OEMs a customisable, cost-effective waveguide-based eyeglass style solution for industrial and consumer applications.

Workers in logistics, manufacturing or maintenance functions can use...

By VR 360, 11 January 2019, 0 comments. Categories: AR, Brands.

Dreamscape Immersive details their first permanent VR centre

US entertainment and tech start-up Dreamscape Immersive is doubling-down its efforts to develop location-based VR, where the company sees a lot of potential for the technology.

The firm is trying to explore various options as more and more people get excited about VR’s potential. Though location-based VR is said to be a popular industry, it all depends on how things will transform and progress in the coming months and years to come.

Dreamscape Immersive has now opened its first permanent location inside...

By VR 360, 19 December 2018, 0 comments. Categories: Brands.

National Geographic provides virtual experience of natural world in new series

National Geographic wants its audience to experience the beauty and wonder of nature in a different way – with the  globally renowned TV channel joining hands with YouTube to offer its editorial content through VR.

The two companies’ partnership will be launching three new projects in 2019, of which the first leg will be a four-part immersive series about one of the last wild places on earth, the Okavango Delta,...

By VR 360, 12 December 2018, 0 comments. Categories: AR, Brands.

Travelocity gives AR experience to mobile users within its app

Travelocity, an online travel agency, is launching its first augmented reality (AR) experience.

The agency is putting together an offering that will allow users to take a snap of travel photos and videos with the brand’s spokesperson, The Roaming Gnome, whose icon appears on-demand in 3D anywhere around the globe thanks to a new AR camera feature available in the Travelocity mobile app.

By VR 360, 26 November 2018, 0 comments. Categories: AR, Brands.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 1 comment. Categories: Applications, AR, Brands.