New reports give conflicting views on how AR will influence retail
Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.
The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.
AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...