How marketing agency DigitasLBi created OnePlus' The Loop experience
By now, everyone interested in VR will have heard of the launch of OnePlus’ new smartphone within a VR experience, The Loop.
But just how did they create this, and why did they come up with the idea?
VRTech spoke to the marketing agency behind the experience, DigitasLBi, which has also created experiences for high end brands such as Dior, Volvo and Audi.
For those not in the know, The Loop can be accessed via VR headsets and is hailed by OnePlus as the “first global shopping...