eBay Australia launches 'world's first' VR department store

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eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Adobe Summit: Increasing number of consumers want VR experience from brands

Virtual reality is making huge waves in the gaming industry, but the conversation of how it’s going to shape other areas - from beauty to medicine - seems to be taking off.

At Adobe’s EMEA Summit this week, augmented and virtual reality were themes that sounded more and more relevant to every industry. Research unveiled by the marketing tech giant this week revealed that 32% of...

By Rachael Power, 13 May 2016, 0 comments. Categories: Brands.

Condé Nast to premiere first virtual reality series in September

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Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.

Oculus Rift demo coming to Best Buy stores

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Oculus has announced its Rift headsets will be available to try out at Best Buy stores in the US from next week (7 May).

The company added it has plans to roll this out to Europe and Canada, but not until the autumn.

US customers can use Oculus Live to track down stores hosting the demos near them and book a slot up to a month in advance.

The consoles will be on show as part of the Intel Experience,...

By Rachael Power, 03 May 2016, 0 comments. Categories: Brands, Gaming.

Let’s take VR up a level: The opportunities for brands

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It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.

How Twitter users are becoming excited about the benefits of virtual reality

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It may have seen a false start with the likes of Google Glass but virtual reality is set for a revival if a recent analysis of Twitter conversations about the technology is to be believed.

Between February and April Brandwatch used its platform to track 120,000 tweets over two months about the technology. It found that of these conversations the majority (85%) were positive. Only 16% were negative.

Oculus and its Rift VR headset topped the table as the most mentioned brand and headset...

By Liz Morrell, 26 April 2016, 0 comments. Categories: Applications, Brands.

AOL agrees to acquire VR content studio RYOT

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AOL has announced its agreement to acquire the Los Angeles-based media company and virtual reality content studio RYOT.

With this acquisition, RYOT will join The Huffington Post, another AOL property, to deliver linear video, award-winning films, VR and 360-degree content. It will provide the online news publication immediate access to its VR production arm and its expertise in Academy Award-nominated documentary film expertise.

RYOT will add its VR and 360-degree capabilities to 15...

By James Bourne, 21 April 2016, 0 comments. Categories: Brands, M&A.

Amnesty International launches #360Syria ‘virtual tour’ experience with Mozilla

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Amnesty International has launched a new #360Syria ‘virtual tour’ website using WebVR technology which reveals the destruction wrought by the Syrian government on the city of Aleppo.

The demonstration, known as “Fear of the Sky”, is powered by Mozilla A-Frame technology, an open source framework which streamlines WebVR development and facilitates simple creation of WebVR experiences with HTML.

The #360Syria website features specially-created 360-degree...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Brands, Case Studies.