Batman themed S7 and Gear VR headset launched by Samsung

(c)Samsung 

Samsung's announced a new Batman-themed package, which includes an exclusive black and gold S7 edge phone alongside a black matte Gear headset. 

Warner Brothers, DC Entertainment and Samsung got together on the third anniversary of mobile game Injustice: Gods Among Us to announce the limited edition package. But, it'll only be available in China, Singapore, Korea, Mexico and Russia for now, with other countries to be announced...

By Rachael Power, 31 May 2016, 1 comment. Categories: Brands, Devices.

HTC’s looking for VR startups to take part in its accelerators

HTC is looking for VR startups to enter its ViveX accelerator, where accepted applicants will receive a package of mentorship, support, office space and more.

Applications close tomorrow for the Beijing, Taipei and San Francisco-based accelerators and those interested need to fill in a few details online.

Those successful will receive from $50,000 to $200,000 in a convertible note or warrant depending on the stage and location of the...

By Rachael Power, 26 May 2016, 0 comments. Categories: Brands, Devices, Hardware.

Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior

Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.

But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.

We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...

By Rachael Power, 26 May 2016, 0 comments. Categories: Advertising, Brands.

Nexus produces VR music video using single 6k camera and custom rig

(c)Nexus 

Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.

eBay Australia launches 'world's first' VR department store

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eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Adobe Summit: Increasing number of consumers want VR experience from brands

Virtual reality is making huge waves in the gaming industry, but the conversation of how it’s going to shape other areas - from beauty to medicine - seems to be taking off.

At Adobe’s EMEA Summit this week, augmented and virtual reality were themes that sounded more and more relevant to every industry. Research unveiled by the marketing tech giant this week revealed that 32% of...

By Rachael Power, 13 May 2016, 0 comments. Categories: Brands.

Condé Nast to premiere first virtual reality series in September

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Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.

Oculus Rift demo coming to Best Buy stores

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Oculus has announced its Rift headsets will be available to try out at Best Buy stores in the US from next week (7 May).

The company added it has plans to roll this out to Europe and Canada, but not until the autumn.

US customers can use Oculus Live to track down stores hosting the demos near them and book a slot up to a month in advance.

The consoles will be on show as part of the Intel Experience,...

By Rachael Power, 03 May 2016, 0 comments. Categories: Brands, Gaming.

Let’s take VR up a level: The opportunities for brands

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It does feel like a critical year for virtual reality -  a year in which the platform will spark massive public interest, and opportunities will arise for smart brands to take the lead. Why? Because, as with any new technology launch, there’s a lack of well-crafted content. Tech people rarely make the best storytellers, so those brands who weave emotion and creativity into their experiences will really stand out.

Everyone’s talking about VR

It feels like not a day goes by without a new VR...

By Ian Hambleton, 28 April 2016, 0 comments. Categories: Brands, Case Studies, Ecosystems.