Half of consumers more likely to buy from a brand with VR experience
Virtual reality is helping brands everywhere to enhance their marketing, and it appears to be having a positive effect so far. According to new research by Greenlight VR, over half of consumers say they’re more likely to buy from a brand that sponsors a VR experience.
The VR Consumer Adoption Report surveyed over 1,300 consumers in the US about how they felt toward VR and brands who use it.
Perhaps unsurprisingly, almost everyone who hadn’t used VR...