Getty Images launches virtual reality content group

(c)Kelvin Murray/Getty Images 

Stock photo agency Getty Images has launched a virtual reality content group today, as the business moves to 'embed VR technologies' at its core.

The VR content group already has 12,000 premium 360 images, with new content being added daily - in addition to high quality VR production.

Getty says it's been building its 360 image and gigapixel database for the...

By Rachael Power, 07 June 2016, 0 comments. Categories: Advertising, Brands.

How this company is using one of the UK’s first Nokia Ozo VR cameras

(c)Orchard Media 

Forrester wrote this week that brands who want to lead the pack in adopting VR will need to make the right investments to reap large rewards.

With a $60,000 price tag and high grade specs, the Nokia Ozo 360 degree camera may be considered just that.

The product - one of the first commercially available professional grade 360 degree cameras on the market - started shipping in March. Only a...

By Rachael Power, 03 June 2016, 0 comments. Categories: Brands, Hardware.

Rio Olympics set to broadcast in VR - but can data centres cope?

Virtual reality (VR) technology has grown in prominence, especially with the launch of multiple VR headsets including the Google Cardboard, PlayStation’s Morpheus, and HTC’s Vive.

The plethora of VR headsets not only emphasises the immense competition for companies to lead the VR pack, but also identifies a strong response to meet increased consumer demand in maximising the visual experience that the new technology is now able to afford users.

With the Olympics beckoning, the demand for VR...

By Greg McCulloch, 03 June 2016, 0 comments. Categories: Brands.

Forrester predicts 52 million VR headsets in use by 2020

(c)iStock.com/Eva Katalin Kondoros

An estimated 52 million virtual reality headsets will be in use by 2020, a leading analyst says - and that’s just in the US alone.

Forrester published a report this week, The Coming Wave of Virtual Reality, which predicts VR’s increasing use in people’s working and personal lives.

We’re not even halfway through 2016, and already virtual reality has...

By Rachael Power, 02 June 2016, 0 comments. Categories: Brands, Enterprise.

Batman themed S7 and Gear VR headset launched by Samsung

(c)Samsung 

Samsung's announced a new Batman-themed package, which includes an exclusive black and gold S7 edge phone alongside a black matte Gear headset. 

Warner Brothers, DC Entertainment and Samsung got together on the third anniversary of mobile game Injustice: Gods Among Us to announce the limited edition package. But, it'll only be available in China, Singapore, Korea, Mexico and Russia for now, with other countries to be announced...

By Rachael Power, 31 May 2016, 1 comment. Categories: Brands, Devices.

HTC’s looking for VR startups to take part in its accelerators

HTC is looking for VR startups to enter its ViveX accelerator, where accepted applicants will receive a package of mentorship, support, office space and more.

Applications close tomorrow for the Beijing, Taipei and San Francisco-based accelerators and those interested need to fill in a few details online.

Those successful will receive from $50,000 to $200,000 in a convertible note or warrant depending on the stage and location of the...

By Rachael Power, 26 May 2016, 0 comments. Categories: Brands, Devices, Hardware.

Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior

Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.

But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.

We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...

By Rachael Power, 26 May 2016, 0 comments. Categories: Advertising, Brands.

Nexus produces VR music video using single 6k camera and custom rig

(c)Nexus 

Nexus, and the nexus vr studio, have produced a live action virtual reality (VR) music video for the track Chapita, by electro-pop artist Mind Enterprises.

The project is directed by Nexus director Eran Amir and is a 360 degree storytelling experience using cinemagraphs and clonemotion technology.

Rather than use a multi-camera approach to deliver live action...

By Rachael Power, 23 May 2016, 0 comments. Categories: Brands, Case Studies.