Happy Finish start crowdfunding to launch new AI product and grow AR/VR offering

(c)iStock/Petar Chernaev

Virtual and augmented reality may be predicted to be hot news on the tech front for 2017, but there are other IT trends also sharing the spotlight, as the latest news shows. 

Artificial intelligence (AI) is also set to be worth $5.05bn by 2020, and rapid adoption is set to transform a range of markets, through tech such as IBM's Watson, down to personality-driven chatbots.

This is one reason why virtual reality content specialists Happy Finish has just launched AI technology,...

By Rachael Power, 03 November 2016, 1 comment. Categories: Brands.

Diesel runs 5D virtual reality experience for new flagship store

We've heard of 360 video, AR, MR, VR and even 4D, but 5D is a bit of a new one on us. However, that's exactly what fashion brand Diesel is purported to have just launched to promote its new London flagship store. 

Created by marketing agency Savvy, the experience is "5D multi-sensory virtual reality", which engages all five senses. 

Shoppers sit into what look like three furry thrones shaped like creatures, take hold of the horns in front of them and strap on a Samsung Gear VR...

By Rachael Power, 01 November 2016, 0 comments. Categories: Brands.

ABBA to reunite for ‘new entertainment experience’ through VR

Picture credit: Universal Music Group

Swedish pop group ABBA has joined hands with world-renowned entertainment entrepreneur Simon Fuller and Universal Music Group to give their millions of fans a new entertainment experience by utilising the latest virtual reality technology.

Fuller, who first came to prominence through managing the Spice Girls, has his latest business which been quietly investing in virtual reality technologies, developing hyper-realistic digital humans in the field of...

By James Bourne, 28 October 2016, 0 comments. Categories: Brands, Platforms.

MIGW and PAX Australia show off virtual reality exhibitions

Gaming exhibitions and shows around the world are becoming dominated largely by virtual and augmented reality games; and Melbourne International Games Week (MIGW) is no exception.

The event is hosting a free public virtual reality event with trials of the HTC Vive, Oculus Rift and Playstation VR.  

Virtual reality is big news in Australia, according to analysts. Just last week a report was released predicting that 2.5 million Australian homes

By Rachael Power, 26 October 2016, 0 comments. Categories: Brands.

Mixed reality company bags £100,000 investment from John Lewis

Virtual and mixed reality are solving problems that people didn't even know there was an answer to. According to a YouGov survey, 70% of people can't imagine a product in their own homes and this is a challenge for retailers - a problem indeed. 

But virtual reality is soon becoming the 'Apple' of the tech world - there's a solution for that. 

Enter DigitalBridge. It's a virtual visualisation tool that allows consumers to use mixed reality to view products in their own homes....

By Rachael Power, 25 October 2016, 0 comments. Categories: Brands.

VR is finally here: All we need now is a 'killer app'

Virtual reality (VR) has undoubtedly been one of the hot topics of 2016, fuelled by growing conversation around its numberless applications.

Big industry players are finally bringing VR technology to market and taking it to the mainstream. Their chief application of the technology has been in the world of entertainment – unsurprising, considering the ever-intensifying demands for richer and more engaging audio-visual experiences from consumers.

Gaming is a particularly obvious application for VR...

By Greg McCulloch, 20 October 2016, 0 comments. Categories: Applications, Brands.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

IMAX to launch first virtual reality centre in Manchester

(c)iStock.com/SunflowerEY

IMAX and Odeon & UCI Cinemas are partnering up in the UK to bring the first ever pilot IMAX VR centre to Europe.

The centre is set to open before the end of the year and will be at the Odeon Printworks multiplex in Manchester. 

Earlier in 2016, IMAX announced partnerships with Acer and Starbreeze VR, under which it will use its StarVR headsets at the IMAX VR centres, which are set to...

By Rachael Power, 11 October 2016, 0 comments. Categories: Brands.

The Guardian launches new virtual reality team

(c)Alicia Canter/The Guardian

UK based publication The Guardian has announced a new virtual reality team, in a bid to bring the tech to its news storytelling.

The team is led by  Francesca Panetta, executive editor of virtual reality and Adam Foley, commercial strategy director. 

Earlier this year, The Guardian won awards for its first VR project, 6x9: a virtual...

By Rachael Power, 11 October 2016, 0 comments. Categories: Advertising, Brands.