Kickstarter campaign to fund Bristol-based VR centre gets underway


A Kickstarter campaign for a virtual reality centre - including a cafe and bar - in Bristol is up and running.

Jack Munns, who has a quantum photonics PhD, came up with the idea while travelling around Europe with his girlfriend.

“During the trip I plotted and planned my business venture and am confident in my ability to make it a (virtual) reality,” he wrote in his Kickstarter biography.

Munns is asking for £12,000 investment from crowdfunding, and will seek a smaller...

By Rachael Power, 15 December 2016, 0 comments. Categories: Brands.

Why virtual reality may be the antidote to 'post-truth' and clickbait


If 2016 is the year of post truth, where appeals to emotion are more influential than objective facts, is it then paradoxical to say that it has also been the year where truth has become king?

People are now being given the opportunity to see objective facts through virtual reality technology, being affected emotionally and being allowed to make up their own mind based on experience rather than an election campaign...

By Ashley Cowan, 13 December 2016, 0 comments. Categories: Brands.

Autograph Collection Hotels commission 'look before you book' VR experiences

The power of virtual reality to provide a 'look before you book' experience in the travel industry has become more obvious over the last few years. From Experian's 2016 Future of Travel report to Thomas Cook's use of VR in its stores, the medium has been doing some great work for both tourism and helping people decide whether they really want to visit a particular place. 

And now, hotel chains are getting in on the act, too. 

The first we've heard of to use VR in this way is the...

By Rachael Power, 12 December 2016, 0 comments. Categories: Brands.

How virtual reality can have an impact on manufacturing


Virtual reality can bridge the gap between a mundane 2D experience on screen and a real one. Although its initial impact has been felt in entertainment, niche areas like manufacturing can also benefit if implemented correctly.

Some giants, such as Ford and BAE, have already adopted VR in their manufacturing process; rather than having to build a physical model to see how change might impact a design, they build a VR model, explore it and see how changes to the model or the environment make an...

By Dr Kevin Curran, 08 December 2016, 0 comments. Categories: Brands.

FT and Google launches 360 experience of 'hidden' Dublin


The Financial Times (FT), in collaboration with Google, has launched their latest VR project, Hidden Cities: Dublin.

Released as a dedicated website, the Hidden Cities series provides an engaging experience, allowing viewers to discover fresh perspectives on some of the world’s cultural and political capitals.

The series concept was created by Adam and Eve DBB and developed in conjunction with the FT. In addition, VR production...

By Rachael Power, 08 December 2016, 0 comments. Categories: Brands.

Review: Leap Motion's hands-free VR

(c)Leap Motion

While in the throes of an 'almost real' captivating VR story with castle stones and attackers approaching from below, we should be able to reach out with our hands, grab an arrow and shoot, right? 

Well, if you have ever experienced one of these wonderful VR escapes, you know that our hands are always occupied with a strange controller.  But, wouldn’t it be great if someone could figure out how to make the virtual world recognise our natural hand movements so we can...

By Benjamin & Judie Ram, 08 December 2016, 0 comments. Categories: Brands.

Norwegian Airlines launches new 5D VR experience in London


VR production studio Visualise has launched a new virtual reality experience for Norwegian Airlines and Boeing at Westfield Stratford City.

The 5D virtual reality activation has been created to promote Norwegian’s low-cost to the US on the Boeing 787 Dreamliner. The pop-up at The Gallery featuring the experience is open unti 14 December. 

For the Norwegian Airlines experience, Visualise has produced an immersive two-minute 360 video aboard the 787 Dreamliner aircraft, which is...

By Rachael Power, 07 December 2016, 0 comments. Categories: Brands.

Samsung Canada develops VR experiences to help people with common fears


The power of virtual reality experiences to change how we think about many different aspects of life is already being harnessed.

It’s being used to treat phobias, conditions, alleviate or distract from pain - and now, to treat common fears.

Samsung Canada has developed two experiences based around common fears to help people overcome something that might be holding them back.

The two fears they have chosen are public speaking...

By Rachael Power, 06 December 2016, 0 comments. Categories: Brands.

Brands may be using VR customer service by 2020, Oracle survey says


Virtual reality customer service is a real possibility, and could be used by companies to resolve issues as soon as 2020, says tech giant Oracle.

New research, ‘Can Virtual Experiences Replace Reality?’, claims that 78% of brands could be using this by that date, with AI-powered chatbots being the other most-used emerging tech being brought in to reduce waiting times and cut costs. 

Oracle asked 800 senior businesspeople in brands across France, the Netherlands, South...

By Rachael Power, 06 December 2016, 0 comments. Categories: Brands.

Pepsi MAX launches football-based 360 video ad

Ah, the underappreciated art of a football volley; something that you can now celebrate and be part of in 360 video.

If you're a fan of the beautiful game, then this latest 360 brand experience is probably one for you. Pepsi MAX has partnered with Weve and Celtra to present Volley 360, celebrating Pepsi's partnersip with the UEFA Champion's League. 

The mobile marketing campaign is representing a trend amongst marketers; not simply that of using 360 video, but of finding inventive ways to stand...

By Rachael Power, 02 December 2016, 0 comments. Categories: Brands.