Planet Earth 2 releases extra 360 video footage

(c)BBC 

BBC’s popular world-showcasing programme Planet Earth 2 has also launched a 360 video mini-series.

The channel is giving viewers a behind-the-scenes look at various locations the series covers, including the Galapagos Islands and a closer look at some snow leopards atop vast mountains.

The first series aired 10 years ago, but since then there have been massive advances in the tech used to film wildlife documentaries, including the availability of 360 video. It’s...

By Rachael Power, 09 November 2016, 0 comments. Categories: Brands.

Welsh firm bags deal to distribute 360 content worldwide

Watching rollercoasters, or climbers scaling jaw-dropping heights or parachute jumps are, even on static video, enough to make your palms sweat, but getting your thrills in 360 is a whole other ballgame. 

Orchard Media and Events Group, one of the first companies in the UK to own and use a Nokia OZO camera, has announced it'll be sharing its adrenaline-inducing 360 content worldwide, under a new partnership...

By Rachael Power, 08 November 2016, 0 comments. Categories: Brands.

Intel buys VR sports company VOKE

Virtual reality sports is set to be a big area in 2017, not least because of large tech companies like Intel getting in on the action.

The PC microprocessor company announced that it’s acquiring a business that specialises in live streaming events in virtual reality, VOKE VR.

VOKE is based in California and has been up and running since 2004. It’s proprietary paired lens and stereoscopic capture system allows viewers to see ‘realistic proportions and depth’ during live-streamed VR...

By Rachael Power, 07 November 2016, 0 comments. Categories: Brands, eSports.

Happy Finish start crowdfunding to launch new AI product and grow AR/VR offering

(c)iStock/Petar Chernaev

Virtual and augmented reality may be predicted to be hot news on the tech front for 2017, but there are other IT trends also sharing the spotlight, as the latest news shows. 

Artificial intelligence (AI) is also set to be worth $5.05bn by 2020, and rapid adoption is set to transform a range of markets, through tech such as IBM's Watson, down to personality-driven chatbots.

This is one reason why virtual reality content specialists Happy Finish has just launched AI technology,...

By Rachael Power, 03 November 2016, 1 comment. Categories: Brands.

Diesel runs 5D virtual reality experience for new flagship store

We've heard of 360 video, AR, MR, VR and even 4D, but 5D is a bit of a new one on us. However, that's exactly what fashion brand Diesel is purported to have just launched to promote its new London flagship store. 

Created by marketing agency Savvy, the experience is "5D multi-sensory virtual reality", which engages all five senses. 

Shoppers sit into what look like three furry thrones shaped like creatures, take hold of the horns in front of them and strap on a Samsung Gear VR...

By Rachael Power, 01 November 2016, 0 comments. Categories: Brands.

ABBA to reunite for ‘new entertainment experience’ through VR

Picture credit: Universal Music Group

Swedish pop group ABBA has joined hands with world-renowned entertainment entrepreneur Simon Fuller and Universal Music Group to give their millions of fans a new entertainment experience by utilising the latest virtual reality technology.

Fuller, who first came to prominence through managing the Spice Girls, has his latest business which been quietly investing in virtual reality technologies, developing hyper-realistic digital humans in the field of...

By James Bourne, 28 October 2016, 0 comments. Categories: Brands, Platforms.

MIGW and PAX Australia show off virtual reality exhibitions

Gaming exhibitions and shows around the world are becoming dominated largely by virtual and augmented reality games; and Melbourne International Games Week (MIGW) is no exception.

The event is hosting a free public virtual reality event with trials of the HTC Vive, Oculus Rift and Playstation VR.  

Virtual reality is big news in Australia, according to analysts. Just last week a report was released predicting that 2.5 million Australian homes

By Rachael Power, 26 October 2016, 0 comments. Categories: Brands.

Mixed reality company bags £100,000 investment from John Lewis

Virtual and mixed reality are solving problems that people didn't even know there was an answer to. According to a YouGov survey, 70% of people can't imagine a product in their own homes and this is a challenge for retailers - a problem indeed. 

But virtual reality is soon becoming the 'Apple' of the tech world - there's a solution for that. 

Enter DigitalBridge. It's a virtual visualisation tool that allows consumers to use mixed reality to view products in their own homes....

By Rachael Power, 25 October 2016, 0 comments. Categories: Brands.

VR is finally here: All we need now is a 'killer app'

Virtual reality (VR) has undoubtedly been one of the hot topics of 2016, fuelled by growing conversation around its numberless applications.

Big industry players are finally bringing VR technology to market and taking it to the mainstream. Their chief application of the technology has been in the world of entertainment – unsurprising, considering the ever-intensifying demands for richer and more engaging audio-visual experiences from consumers.

Gaming is a particularly obvious application for VR...

By Greg McCulloch, 20 October 2016, 0 comments. Categories: Applications, Brands.