YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.

BMW looking to augmented reality for maintenance and manufacturing repairs

BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.

The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...

By VR 360, 14 June 2019, 0 comments. Categories: AR, Brands, Enterprise.

Go beyond for blended engagement: Why mixed reality offers a compelling future

How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across?

By Kelly Allison, 29 May 2019, 0 comments. Categories: Applications, AR, Brands.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

New study shows how VR and AR can enhance brand perception

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

By VR 360, 18 April 2019, 0 comments. Categories: AR, Brands.

100 million consumers will shop with AR online and in-store by 2022, says Gartner

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

By James Bourne, 01 April 2019, 0 comments. Categories: Applications, AR, Brands.

Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

By VR 360, 14 March 2019, 0 comments. Categories: AR, Brands, Ecosystems.

Nintendo to launch Labo kit for 'simple and shareable' VR experience

Nintendo’s gaming and construction toy platform, Nintendo Labo, will be launching the Nintendo Labo: VR Kit next month.

The Nintendo Labo: VR Kit, which is the fourth kit in the Nintendo Labo series, aims to create a simple and shareable VR experience for users. It provides tools that allow them to make DIY cardboard creations, called Toy-Con. This allows them to play a variety of games and discover how Nintendo Switch technology brings it all to life. 

The VR Kit offers six new Toy-Con creations...

By VR 360, 11 March 2019, 0 comments. Categories: Brands, Developers, Gaming.

NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Toyota allows customers to see inside C-HR model with AR Brandwidth initiative

London-based digital agency Brandwidth has created a new Toyota hybrid augmented reality (AR) application for Toyota GB, which will give Toyota customers an inside look of the car brand’s C-HR model.

The application uses AR and objective recognition software to overlap graphics of the inside of the Hybrid drivetrain onto physical vehicles, which will help customers understand the working of the system through an iPad app...

By VR 360, 05 March 2019, 0 comments. Categories: Advertising, AR, Brands.