Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.

Apple opens registrations for augmented reality art initiative

Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.

Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...

By VR 360, 05 August 2019, 0 comments. Categories: AR, Brands, iOS.

URW collaborates with The VOID to bring VR to shopping centres

French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.

The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...

By VR 360, 30 July 2019, 0 comments. Categories: Applications, Brands.

Mozilla brings Firefox Reality VR web browsing experience to Oculus' newest headset

Mozilla has announced the introduction of its Firefox Reality VR web browsing experience to Oculus' newest headset.

The widely anticipated move will make it possible for all the owners of Facebook's standalone headset to watch videos, surf sites and get the best virtual reality experiences through a browser. Users can also try the new featured content on the FxR homepage or build their own to see what they can do in the next...

By VR 360, 26 July 2019, 0 comments. Categories: Brands, Platforms.

Microsoft joins XR Association in ‘significant milestone’

Microsoft has joined the XR Association (XRA), joining Facebook, Google, HTC Vive, Samsung and Sony as members.

The trade association, which represents technology manufacturers across virtual, augmented and mixed reality, ‘further signifies the Association’s broadening scope and representation of the XR industry’, according to the press materials.

This is not overly surprising...

By James Bourne, 22 July 2019, 0 comments. Categories: AR, Brands, Ecosystems, Microsoft.

Consumers believe in ‘extended reality’ for future entertainment and retail ecosystem

The majority of consumers in the UK believe in an ‘extended reality’ (XR) future according to new research – although comparatively few have tried it out.

The findings appear in a new study from SYZYGY Extended Realities, which polled more than 1,000 UK citizens on their knowledge and perceptions of virtual, augmented and mixed reality.

Almost three quarters (71%) of...

By James Bourne, 02 July 2019, 0 comments. Categories: AR, Brands.

CBS Interactive partners with Unity Technologies for AR-related ad solution

CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...

By VR 360, 27 June 2019, 0 comments. Categories: AR, Brands.

YouTube rolls out augmented reality for users to virtually try makeup products

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

By VR 360, 24 June 2019, 0 comments. Categories: Applications, AR, Brands.

BMW looking to augmented reality for maintenance and manufacturing repairs

BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.

The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...

By VR 360, 14 June 2019, 0 comments. Categories: AR, Brands, Enterprise.