NexTech AR collaborates with Poplar over new brand advertising initiative

NexTech AR Solutions has joined hands with UK-based AR collaborative platform Poplar wherein the latter will utilise NexTech AR’s advanced WebAR technology, while NexTech AR would leverage Poplar’s brand new AR campaign creation platform.

David Ripert, CEO and co-founder of Poplar and ex-head of YouTube Spaces, EMEA, at Google, said: “We are thrilled to become partners with NexTech AR, whose web-based 3D...

By VR 360, 11 February 2020, 0 comments. Categories: Advertising, AR, Brands.

Pinterest launches AR feature to allow users to virtually try on shades of lipstick

Pinterest has introduced a new AR feature that enables users to try and apply different shades of lipsticks virtually on their smartphone application.

Dubbed as Try On, the application is the first AR filter on the social networking site’s mobile application that will build on its other product discovery tools, such as visual search that can match items in a picture to product catalogues.

By VR 360, 30 January 2020, 0 comments. Categories: Advertising, Applications, Brands.

Accenture and Qualcomm collaborate to pilot extended reality product for event planning

Accenture and Qualcomm Technologies have partnered with InterContinental Hotels Group to assess a solution that uses augmented and virtual reality to reinvent the event planning experience.

Accenture’s extended reality (XR) practice has developed the XR Event Planner solution in collaboration with Qualcomm Technologies, which will place event planners, buyers and hotel sales staff side-by-side in a virtual reconstruction...

By VR 360, 24 January 2020, 0 comments. Categories: Applications, AR, Brands.

PwC predicts AR and VR to add $4.1 billion into UAE economy by 2030

A recent study by PwC has predicted that augmented reality (AR) and virtual reality (VR) will together add $4.1 billion into the UAE economy by 2030, which will enhance the country’s GDP by 1%.

It says that AR and VR would significantly influence employment in the UAE, which will generate over 42,000 jobs in the country over the next decade.

Ali Al Hosseini, chief digital officer...

By VR 360, 13 January 2020, 0 comments. Categories: AR, Brands, Platforms.

Mastercard reveals new augmented reality app to show card benefits to users

Mastercard has revealed its latest augmented reality (AR) app that aims to allow cardholders to see, explore and access the various benefits of their credit card.

The app, announced at CES last week, offers a photorealistic AR experience to its users taking them to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life. It was found in the ‘J.D. Power 2018 U.S. Credit...

By VR 360, 13 January 2020, 0 comments. Categories: Advertising, AR, Brands.

Abu Dhabi culture and tourism department secures world record for largest AR screen

Abu Dhabi has been awarded the Guinness World Record for installing the world’s largest augmented reality (AR) screen in London.

The AR screen, which used the Piccadilly Lights digital billboard and ran across 5,904 square feet, captured images of people near the statue of Eros in the city’s Piccadilly Circus and placed them digitally by using 3D AR overlays, among some of Abu Dhabi’s most famous tourism landmarks.

Ali Al Shaiba, acting executive director of tourism and marketing at DCT for...

By VR 360, 03 January 2020, 0 comments. Categories: AR, Brands, Case Studies.

The New Yorker launches augmented reality cartoon series

The New Yorker has launched an augmented reality-based (AR) series of cartoons in addition to its previous campaigns around the technology.

The offering, called ‘Animate Objects’ and part of the revamped New Yorker Today app, allows users to point their smartphones at various everyday items and see an animation in return from New Yorker cartoonist Liana Finck.

The product...

By James Bourne, 26 November 2019, 0 comments. Categories: AR, Brands.

Snapchat to create augmented reality experiences through Verizon 5G collaboration

A partnership deal has been signed between Verizon and Snapchat creator Snap, where the former’s 5G Ultra Wideband technology will support the Snapchat’s creator’s AR, visual communications, and content experiences.

Under the agreement, both will work as official 5G innovation partners at the telecom giant’s 5G Labs to develop new experiences, such as experiencing live events in newer ways through...

By VR 360, 22 November 2019, 0 comments. Categories: AR, Brands, Ecosystems.

Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

Network Rail app to use AR to show passengers the next generation of railway footbridges

Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.

The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...

By VR 360, 29 October 2019, 0 comments. Categories: AR, Brands, Ecosystems.