The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.
Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...
Virtual (VR) and augmented reality (AR) experiences are being used to attract customers by retailers – as new case studies have shown.
One Toronto-based business, The Slanted Door Art Gallery, Café, and Lounge, has become a part of the new frontier in eCommerce. This trendy café has introduced an interactive 360° virtual tour for its visitors who can actually study and purchase pieces of art via their...
Nickelodeon has created a new, original animated sitcom, called Meet the Voxels (working title), which is a VR and AR-based series based on Nickelodeon’ Entertainment Lab’s senior vice president Chris Young’s idea.
The series, which is created via a game engine, is an innovative attempt by the company towards immersive storytelling. This series marks a first for Nickelodeon in its use of cutting-edge virtual cinema technology that includes real-time full body and facial performance capture....
Switzerland-based scanning software provider Scandit has raised $30 million in a series B funding round led by GV, along with existing investor Atomico, and NGP Capital – a venture capital arm of Nokia Corporation.
The accrued funds will be used by Scandit to expedite its process of expanding the business across the world, and further develop its mobile computer vision platform to support advanced capabilities across any camera-equipped device. It will also help the company to boost its long-term vision...
Aeronautics and space manufacturer Airbus yesterday released five new multi-user VR (virtual reality) experiences at Farnborough International Airshow (FIA) in the UK.
Known for producing the world’s largest passenger aircraft, the A380, Airbus teamed up with immersive technology specialist Render to show off its expansive and diverse range of projects through VR, including future aircraft concepts, drone-based deliveries, and even a virtual spacewalk mission.
The five new VR experiences focus on a...
For most of us, the flowing champagne and extra legroom of first class is the stuff of economy-class dreams alone, but the top-tier tickets on the Emirates A380 push the definition of airborne luxury to a new league.
Now, Emirates is pushing boundaries in another regard, becoming the first airline to introduce web-based virtual reality (VR) to its digital platform, allowing potential passengers (or window-shoppers) free-reign to roam the airy cabins of the fleet’s A380 aircraft.
Navigating the...
Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.
The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.
AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...
Advertising, search and commerce are the three main segments that will drive the expansion of augmented reality (AR) beyond Snapchat and Pokemon Go, according to new research from Strategy Analytics.
The report was published by the analyst firm's Wireless Media Strategies (WMS) arm and titled 'Advertising, Commerce and Search Move Augmented Reality From Fun to Function'.
As the AR is still in its budding stage, Apple’s ARKit and Google S ARCore SDKs have recently allowed access to the...
Sotheby's International Realty Affiliates has announced that its real estate focussed AR app is now available on Apple iOS devices, iPad and iPhone.
The Curate by Sotheby's International Realty app was made available for download from the Google Play Store earlier in 2018. The roomy-powered mobile app brings a home’s virtual staging pictures from flat, two-dimensional perspectives into AR allowing home buyers to virtually furnish or decorate their homes prior to fixing a purchase...
With Zara set to bring mannequins to life in its stores and Kantar starting up a new consultancy specifically applying virtual reality to the retail sector, it appears visual tech is enjoying another stint in the limelight.
Instinctively, as marketers our gut reaction to this is; "Why now? What problem...
