A recent collaboration between Accenture, Qualcomm Technologies and Kellogg Company to develop and pilot a solution that is embedded with eye tracking technology in a mobile VR headset is set to reinvent performing market research and gathering of critical consumer data by brands and retailers.
The solution, Accenture Extended Reality (XR) practice, developed the VR merchandising product with the help of Qualcomm VR...
US software firm Niantic has announced that it is raising $245 million (£190m) in a series C financing round to help broaden its gaming offerings and ‘maintain its lead in augmented reality (AR) experiences’.
The funding round will be led by California-based Institutional Venture Partners (IVP), along with strategic investors like Samsung Ventures, aXiomatic Gaming, Causeway Media Partners, Battery Ventures,...
Silicon Valley-based startup, DigiLens, which specialises in smartglass optics for AR applications, has introduced a reference platform called ‘DigiLens Crystal’ at the CES 2019 event in Las Vegas. The new product offers OEMs a customisable, cost-effective waveguide-based eyeglass style solution for industrial and consumer applications.
Workers in logistics, manufacturing or maintenance functions can use...
US entertainment and tech start-up Dreamscape Immersive is doubling-down its efforts to develop location-based VR, where the company sees a lot of potential for the technology.
The firm is trying to explore various options as more and more people get excited about VR’s potential. Though location-based VR is said to be a popular industry, it all depends on how things will transform and progress in the coming months and years to come.
Dreamscape Immersive has now opened its first permanent location inside...
National Geographic wants its audience to experience the beauty and wonder of nature in a different way – with the globally renowned TV channel joining hands with YouTube to offer its editorial content through VR.
The two companies’ partnership will be launching three new projects in 2019, of which the first leg will be a four-part immersive series about one of the last wild places on earth, the Okavango Delta,...
Travelocity, an online travel agency, is launching its first augmented reality (AR) experience.
The agency is putting together an offering that will allow users to take a snap of travel photos and videos with the brand’s spokesperson, The Roaming Gnome, whose icon appears on-demand in 3D anywhere around the globe thanks to a new AR camera feature available in the Travelocity mobile app.
Huawei’s interest in augmented reality (AR) is evident with capability included in recent smartphones. Yet the Chinese manufacturer is looking to go a step further and release AR glasses, according to reports.
According to CNBC, who spoke with Richard Yu, CEO of Huawei’s consumer group, the company is...
Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.
The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...
The recent collaboration between departmental store chain Macy’s and VR and AR solutions provider Marxent Labs is said to be the largest VR rollout in retail history.
About 70 of Macy’s stores across the nation have installed VR so far, and are planning to add more at 20 locations by January 2019, according to the company.
VR-influenced furniture sales have rose more than...
The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.
Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...
