Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.
By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.
Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.
The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...
Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.
The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...
Researchers at the University of Cambridge are working on a next-generation 3D head-up display that is said to beam real-time safety information in front of the driver’s eyes.
As reported by Business Weekly the research project, which has Jaguar Land Rover (JLR) on board, is...
California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.
The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...
Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.
Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...
French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.
The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...
Mozilla has announced the introduction of its Firefox Reality VR web browsing experience to Oculus' newest headset.
The widely anticipated move will make it possible for all the owners of Facebook's standalone headset to watch videos, surf sites and get the best virtual reality experiences through a browser. Users can also try the new featured content on the FxR homepage or build their own to see what they can do in the next...
Microsoft has joined the XR Association (XRA), joining Facebook, Google, HTC Vive, Samsung and Sony as members.
The trade association, which represents technology manufacturers across virtual, augmented and mixed reality, ‘further signifies the Association’s broadening scope and representation of the XR industry’, according to the press materials.
This is not overly surprising...
The majority of consumers in the UK believe in an ‘extended reality’ (XR) future according to new research – although comparatively few have tried it out.
The findings appear in a new study from SYZYGY Extended Realities, which polled more than 1,000 UK citizens on their knowledge and perceptions of virtual, augmented and mixed reality.
Almost three quarters (71%) of...
