The New Yorker launches augmented reality cartoon series

The New Yorker has launched an augmented reality-based (AR) series of cartoons in addition to its previous campaigns around the technology.

The offering, called ‘Animate Objects’ and part of the revamped New Yorker Today app, allows users to point their smartphones at various everyday items and see an animation in return from New Yorker cartoonist Liana Finck.

The product...

By James Bourne, 26 November 2019, 0 comments. Categories: AR, Brands.

Snapchat to create augmented reality experiences through Verizon 5G collaboration

A partnership deal has been signed between Verizon and Snapchat creator Snap, where the former’s 5G Ultra Wideband technology will support the Snapchat’s creator’s AR, visual communications, and content experiences.

Under the agreement, both will work as official 5G innovation partners at the telecom giant’s 5G Labs to develop new experiences, such as experiencing live events in newer ways through...

By VR 360, 22 November 2019, 0 comments. Categories: AR, Brands, Ecosystems.

Audi launches ‘hyper-reality’ experience for ‘innovative’ awareness of electric mobility

Audi has introduced its new hyper-reality experience, called “The e-tron room: the Future Paradox”, in Spain to raise public awareness of its electric propulsion technology.

By using the escape room format for the first time, the German automaker is trying to educate participants through an entertaining series of trials and challenges helping them understand the Audi e-tron concept.

By VR 360, 01 November 2019, 0 comments. Categories: AR, Brands, Platforms.

Network Rail app to use AR to show passengers the next generation of railway footbridges

Network Rail has introduced an augmented reality-based smartphone application, called ARki, which supports the railway company’s engagement with passengers by allowing them to see the replacement of footbridges at train stations.

The app, developed by London-based Darf Design, highlights 3D visualisations of planned buildings in place helping passengers and local communities to see their future as the railway firm...

By VR 360, 29 October 2019, 0 comments. Categories: AR, Brands, Ecosystems.

From Silicon Valley to Hollywood: Sandbox VR secures $11 million in funding round

Silicon Valley and Hollywood has joined forces to invest $11 million (£8.6m) in Sandbox VR to help its rollout across the US.

The company’s goal is to provide an immersive experience where, by using full body motion capture and virtual reality, players can ‘go anywhere together with their friends.’ The California-based startup has just opened in Los Angeles and will soon expand to New York, Austin, San...

By VR 360, 28 October 2019, 0 comments. Categories: Brands, Ecosystems, Platforms.

Live Planet launches world’s first claimed blockchain VR network

California-based production company Live Planet has announced its Blockchain Virtual Reality Network (BVRN) that will feature in-depth and engaging VR programming from major blockchain industry influencers, including Bad Crypto Podcast, Crypto Trader, Boxmining, BLOCKTV, Decentralized Films, YEN.io, and CoinCentral.com.

The Blockchain VR Network is the world’s first VR network built specifically for the blockchain sector, the...

By VR 360, 09 August 2019, 0 comments. Categories: Applications, Brands, Gaming.

Apple opens registrations for augmented reality art initiative

Apple is inviting people to register for its series of new art-based ‘Today at Apple’ augmented reality (AR) experiences, called [AR]T.

Offered at Apple Stores globally, the [AR]T sessions comprises of an interactive walk featuring works by some of the world’s renowned contemporary artists, an in-store session on basics of creating AR through Swift Playgrounds, and an AR art installation in every Apple Store across...

By VR 360, 05 August 2019, 0 comments. Categories: AR, Brands, iOS.

URW collaborates with The VOID to bring VR to shopping centres

French commercial real estate firm Unibail-Rodamco-Westfield (URW) is bringing more than 25 permanent, immersive VR destinations to its shopping centres in the US and Europe by collaborating with US-based mixed reality entertainment specialist, The VOID.

The partnership will benefit both companies to expand their footprints across different regions. For instance, The VOID can scale its global presence with the help of...

By VR 360, 30 July 2019, 0 comments. Categories: Applications, Brands.

Mozilla brings Firefox Reality VR web browsing experience to Oculus' newest headset

Mozilla has announced the introduction of its Firefox Reality VR web browsing experience to Oculus' newest headset.

The widely anticipated move will make it possible for all the owners of Facebook's standalone headset to watch videos, surf sites and get the best virtual reality experiences through a browser. Users can also try the new featured content on the FxR homepage or build their own to see what they can do in the next...

By VR 360, 26 July 2019, 0 comments. Categories: Brands, Platforms.