The majority of consumers in the UK believe in an ‘extended reality’ (XR) future according to new research – although comparatively few have tried it out.

The findings appear in a new study from SYZYGY Extended Realities, which polled more than 1,000 UK citizens on their knowledge and perceptions of virtual, augmented and mixed reality.

Almost three quarters (71%) of...

CBS Interactive has collaborated with real-time 3D developer Unity Technologies to enable advertisers to build and scale augmented reality (AR) campaigns across a variety of mobile apps of CBS, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

At present, AR technology is enabled on over a million mobile devices and is likely to grow to more than 3.4 billion in 2020. Now by partnering with Unity, CBS will provide...

YouTube will be using augmented reality (AR) for its users so that they can ‘virtually’ try on makeup as they are watching videos.

The AR feature, which is dubbed as AR Beauty Try-On, will allow viewers to see how a shade of lipstick looks on them. They can use this feature while watching a video of their favourite creator reviewing it and explaining them the application of the product, which they can buy it simply by clicking on the...

BMW of North America (BMW NA) has introduced new dealership and workshop communication technologies that will help BMW Centres and MINI Dealerships in the region to mitigate repair and maintenance time, eventually increasing the workshop efficiency and improving customer satisfaction.

The technologies include the all-new Technical Information System TIS 2.0, along with the Technical Support & Research Assistant TSARA and...

How many times have you walked to work and had to pull out your phone to check train times, or been mid-conversation with a friend and gone to look up restaurant options for a brunch you’re planning? Or have you been in a business meeting using the latest virtual tool to include Bob from Ohio and Paula in Beijing, but when it comes to discussing your latest project, that flat digital presentation just doesn’t get the message across?

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

Nintendo’s gaming and construction toy platform, Nintendo Labo, will be launching the Nintendo Labo: VR Kit next month.

The Nintendo Labo: VR Kit, which is the fourth kit in the Nintendo Labo series, aims to create a simple and shareable VR experience for users. It provides tools that allow them to make DIY cardboard creations, called Toy-Con. This allows them to play a variety of games and discover how Nintendo Switch technology brings it all to life. 

The VR Kit offers six new Toy-Con creations...