$2.5 billion invested in AR/VR in 2017

2017 has been a bumper year in terms of investment for the AR/VR sector, and the pace of money coming in has picked up substantially in the last quarter.

According to the latest figures in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database, startup leaders across 27 AR/VR sectors raised $1 billion in capital in Q4 2017. This brings total investment in 2017 to $2.5 billion in 2017, meaning that a whopping two-fifths of the total investment in the sector has come in October and...

By Colm Hebblethwaite, 14 December 2017, 0 comments. Categories: AR, Research.

Airbnb developing a VR property viewing solution

Airbnb is in the process of developing a VR/AR feature that will let users get a feel for rental properties.

The company wrote in a recent blog post that it wants to add 3D scans and 360 photos to its website, in order to allow people to get a better sense of the actual scale and layout of a property. VR has been on the company’s radar for at least year, with VP of engineering Mike Curtis saying in 2016 that the technology could be used to forge a closer connection between the company and its...

By Colm Hebblethwaite, 13 December 2017, 0 comments. Categories: AR, Brands.

WayRay uses AR to transform your windscreen

WayRay, a swiss-based tech company, is looking to use AR technology to turn the windscreen of your car into a holographic navigation system that works as part of a connected car system.

The company was founded in 2012 by Vitaly Ponomarev was involved in a traffic accident while he was distracted trying to adjust his GPS system. The subsequent four years of development have led to the company being awarded the grand prize at the Los Angeles Auto Show start-up competition.

The company uses a device named...

By Colm Hebblethwaite, 29 November 2017, 0 comments. Categories: AR, Hardware.

Apple pays $30 million for AR startup Vrvana

Rumours are circulating, based on a recent article by Bloomberg, that Apple is really beginning to devote resources towards launching an AR headset in 2020. The company’s latest acquisition, an AR hardware company from Canada, would seem to putting them one step closer to that goal.

Apple have purchased Vrvana for $30 million. The Canadian company already have an AR headset, called Totem, although it is currently unreleased.

Vrvana describe the Totem headset as an ‘extended reality’ device...

By Colm Hebblethwaite, 23 November 2017, 0 comments. Categories: AR.

Forrester: AR will begin to eclipse VR in 2018

2018 will see AR begin to overtake VR as a marketing tool, according to influential research firm Forrester.

The company have released their predictions on a range of marketing and technology related topics for 2018. Analyst Thomas Husson thinks that AR’s main strength is that it is a more natural extension to existing mobile behaviors and does not require the use of new and expensive equipment.

These key features offer more marketing use cases and a broader reach to a wider slice of consumers.

VR, on...

By Colm Hebblethwaite, 16 November 2017, 0 comments. Categories: AR.

AR surgery company raises £15 million in funding

London-based startup Touch Surgery has raised £15 million ($20 million) in funding for its AR surgery headsets.

The funding came from US venture capital firm 8VC, the company that invested in Oculus VR before it was later acquired by Facebook.

The headset, called Go Surgery, utilises the Microsoft HoloLens to give medical trainees a live video feed of a professional surgeon, which is overlaid with virtual guides and step by step instructions.

The latest round of funding brings Touch Surgery’s...

By Colm Hebblethwaite, 08 November 2017, 0 comments. Categories: AR, Microsoft.

Mirra sees itself as the Squarespace of VR

 

One thing that can put people off trying their hand at VR and AR is the mountains of coding that needs to be done. For many people, the technical skills needed to make their ideas a reality is impediment enough.

But what if you could create virtual environments without having to input a single line of code? Well, that is what Mirra is aiming to do.

Availible as a public beta, Mirra is a 3D design tool and platform as a service that wants to help people create and distribute immersive environments in a...

By Colm Hebblethwaite, 07 November 2017, 0 comments. Categories: AR, Developers, Platforms.

Magic Leap has now raised $1.8 billion – but still hasn’t revealed what it’s working on

Magic Leap, the mysterious still-in-stealth company that is developing an AR headset, has announced that it has raised $502 million in Series D equity funding.

This means that the company, which was founded in 2011, has now secured over a gargantuan $1.8 billion in funding. What makes all of this so interesting is that the company has yet to give any public indication of what it is doing or what the end product might be like.

The latest round of funding was led by the Singapore investment firm Tamesek...

By Colm Hebblethwaite, 19 October 2017, 0 comments. Categories: AR.

Release of ARKit leading to surge of consumer interest in AR platforms

You can call it the ‘Apple effect’ and it may just be about to launch AR into the mainstream.

Following the launch of the iPhone 8, iOS 11 and the new ARKit platform, it is clear that Apple is predicting big things for AR.

And where Apple goes, hordes of eager consumers tend to follow. When you add this to the fact that Google has also recently released its ARCore platform for Android developers, it is clear that consumers will be seeing a lot more AR in the coming months.

New research also shows...

By Colm Hebblethwaite, 21 September 2017, 0 comments. Categories: Applications, AR.

The Walking Dead comes to AR

AR is coming to the world of advertising in a big way. As both Google and Apple release their development tool, it is likely that consumers will begin to see a lot more AR marketing campaigns in the near future.

Which doesn’t mean that there aren’t already awesome examples of the medium at work. As fans of AMC’s The Walking Dead get ready for the season eight premiere, they can satiate their hunger with a AR app created by Trigger.

The app, which includes on-pack and in-store branding from...

By Colm Hebblethwaite, 19 September 2017, 0 comments. Categories: Advertising, AR.