US Army reportedly set to test AR system in 2019

The US Army is set to begin testing an AR system called HUD 3.0 sometime in 2019, according to a report in Breaking Defense.

The HUD 3.0 system reportedly consists of a helmet-mounted system that projects a range of different information onto a soldier’s field of view. The concept is based on the heads-up display currently utilised on fighter planes, which was introduced in the late 1970s.

The kind of information that would be shown to soldiers using the system would be their location in relation to the rest...

By Colm Hebblethwaite, 04 April 2018, 0 comments. Categories: AR.

ARKit app downloads hit 13 million in six months, says new analysis

More than 13 million augmented reality (AR) apps have been installed using Apple’s ARKit framework in its first six months according to data from Sensor Tower – with almost half of these coming from gaming.

The figures suggest a steady upward trend since the platform debuted in September last year. Previous analysis from one month after iOS 11 launched saw the number at around three million. Back then, ARKit-only gaming apps represented just over one third (35%) of all installs. Today, the number...

By James Bourne, 03 April 2018, 0 comments. Categories: AR, iOS, Platforms.

AR could play a role in helping people understand sign language

Students at New York have developed an app that uses AR and machine learning to translate sign language into spoken words, and vice versa. Unfortunately, many deaf people still feel that they live fairly isolated lives, with things like appointments and going out often massively complicated due to the lack of general knowledge of sign language throughout the hearing population.

The ARSL app uses computer vision models to translate sign language into spoken language and the other way around in real time. The...

By Colm Hebblethwaite, 28 March 2018, 0 comments. Categories: AR.

App brings IKEA instructions to AR

In the pantheon of DIY tasks, putting together IKEA furniture is considered to be relatively straight forward. This doesn’t mean, however, that the process is an easy and satisfying one. On the contrary, even relatively simple IKEA projects seem to involve the ‘rage freakout’ stage that seemingly accompanies every DIY task.

While the act of throwing tools across the room because the kit doesn’t include enough screws (although they are actually under your coat) or yelling about how the...

By Colm Hebblethwaite, 27 March 2018, 0 comments. Categories: AR.

L’Oreal makes big move into AR with ModiFace acquisition

French cosmetic giant L’Oreal has announced that it has bought Canadian AR company ModiFace, signalling its intention to make a significant move into AR in the near future.

ModiFace has developed technology that allows for 3D virtual make-up, colour and skin diagnosis by tracking facial features and colour. The company’s proprietary technology is already utilised by almost all of the major beauty brands, which means this is a big move by the French company.

The company’s 70 employees will...

By Colm Hebblethwaite, 22 March 2018, 0 comments. Categories: AR.

Magic Leap releases AR SDK

After years of speculation and secrecary, the last few months have seen Magic Leap spring into action. First it unveiled the Magic Leap One headset in December and now the company has opened the headset up to developers with the release of a new SDK.

A blog post on the company website states:

“These tools and resources will be the first opportunity for creators to dive...

By Colm Hebblethwaite, 20 March 2018, 0 comments. Categories: AR.

Zara introducing AR displays to stores

Fashion chain Zara, which is owned by the world’s biggest clothing retailer Inditex, has announced the introduction of AR displays to some of its stores from April.

The technology will be introduced across 120 of the brand’s flagship stores and will allow consumers to view products and purchase them using their phones.

Customers who download the app can access a range of content by pointing their device at the specialised display surfaces. They will be able to see a virtual representation of a...

By Colm Hebblethwaite, 14 March 2018, 0 comments. Categories: AR, Brands.

Bose takes innovative approach to AR with smart glasses prototype

Bose may be primarily known for their audio products like headphones and speakers, but the company is looking to make waves in to the AR market as well.

The company surprised attendees of SXSW with an announcement that it will be launching an AR platform that will be accompanied by smart glasses. Fittingly, Bose AR was described as being the “world’s first audio augmented reality platform”, highlighting the key distinction between the Bose glasses and others emerging into the...

By Colm Hebblethwaite, 12 March 2018, 0 comments. Categories: AR, Devices.

Jurassic Park goes full Pokémon Go with AR game

It is safe to say that Pokémon Go was, however briefly, a phenomenon and the closet thing that AR has had to a breakthrough, killer app so far.

But you know what is arguably cooler than rooting out Pokémon in the real world? Dinosaurs, that’s what.

As the Jurassic Park franchise rumbles on with latest instalment Fallen Kingdom, developers Luda have teamed up with Universal to create an AR game for both iOS and Android.  

In terms of mechanics and gameplay, Jurassic World Alive will seem very...

By Colm Hebblethwaite, 08 March 2018, 0 comments. Categories: AR.

AR company Upskill adds Accenture and Cisco as high-profile investors

Upskill, a company focused on creating AR platforms that facilitate employee training with smart glasses, has raised a mammoth $17.2 million in its latest round of funding.

The company also added some very high-profile investors to its current roster. Accenture and Cisco Investments now join the links of Boeing HorizonX, GE Ventures and New Enterprise Associates as backers of Upskill. The company raised £11.3 million last year.

The latest round means that the company has now raised an impressive $57.4...

By Colm Hebblethwaite, 07 March 2018, 0 comments. Categories: AR, Enterprise.