Microsoft launches HoloLens 2 at $3500 - but the real power is in the cloud-connected add-ons

MWC19 Microsoft has announced the launch of HoloLens 2 at MWC Barcelona, with the augmented reality (AR) headset being described by the company as an 'important milestone.'

The headset, which will be available later this year at a price of $3500,  has been launched with focus on three specific areas of improvement; immersion, comfort, and time-to-value. HoloLens 2 has a more than doubled field of view combined with holographic density of 47 pixels per degree of sight, alongside eye-tracking sensors and...

By James Bourne, 24 February 2019, 0 comments. Categories: AR, Devices, Microsoft.

USA Today launches augmented reality experience in run up to Oscars

USA TODAY has launched its first entertainment AR experience, called “Oscars AR: The Costumes and Creators”, ahead of the approaching 91st Academy Awards. The technology will allow audiences to get up-close and personal with the costume designers and their creations from major nominated films.

The partnership between USA TODAY’s emerging technology team and USA TODAY’s life team would give viewers...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands.

Iberia to incorporate virtual reality on-board with new initiative

Spanish airline Iberia and German VR tech firm Inflight VR have collaborated to incorporate the latter’s technology in the airliner’s fleet. After completion of trials, VR glasses will be available on Iberia’s two daily flights to New York, operated by A350-900 aircraft and the Madrid-Tel Aviv route, offered every day with an A330 -200.

The agreement between the companies will last for six months, which will...

By VR 360, 19 February 2019, 0 comments. Categories: AR, Brands, Platforms.

Canadian VR developer Dark Slope accrues more than £1.17 million in seed funding round

Toronto-based VR and AR developer Dark Slope recently closed a seed-funding round in which it accrued more than £1.17 million.

These funds will be utilised to increase the company headcount and develop the company’s free roam technology and its enterprise product line, along with supporting the release of future VR and AR experiences. The company also announced the launch of its first product, the Scarygirl Mission...

By VR 360, 14 February 2019, 0 comments. Categories: AR, Developers, Gaming.

Google gives sneak peek of Maps-enhancing AR visual positioning system

Of all the exciting, time-saving and useful apps out there today, mapping sits somewhat between a rock and a hard place. The maps themselves are vital, but the direction sometimes isn’t.

If you take a look on any busy high street with people staring at their phones, several will be working out just in which direction they have to go from their map. Increasingly – as this reporter can testify from personal...

By James Bourne, 11 February 2019, 0 comments. Categories: Android, Applications, AR.

New British Army programme set to use VR, MR, and cloud software

The British Army is working with Bohemia Interactive Simulations, a US-based developer of advanced military simulation and training software, to demonstrate the potential of virtual reality (VR), machine learning and cloud computing for the Army’s Collective Training Transformation Programme (CTTP).

A series of training events will be provided by BISim for the pilot programme that will demonstrate VR and mixed reality...

By VR 360, 05 February 2019, 0 comments. Categories: AR, Platforms, Security.

Niantic raises $245 million in series C funding round to ‘help build the future’ of augmented reality

US software firm Niantic has announced that it is raising $245 million (£190m) in a series C financing round to help broaden its gaming offerings and ‘maintain its lead in augmented reality (AR) experiences’.

The funding round will be led by California-based Institutional Venture Partners (IVP), along with strategic investors like Samsung Ventures, aXiomatic Gaming, Causeway Media Partners, Battery Ventures,...

By VR 360, 22 January 2019, 0 comments. Categories: AR, Brands.

Lyft looks to augmented reality to help drivers find their passengers

It’s an increasingly common sight on pavements and roads; people standing semi-aimlessly, phone in hand, frequently checking the GPS and wondering where their taxi is. Lyft is looking to switch this up with a new system which aims to utilise augmented reality (AR) to give greater insights.

The information, which appears in a patent filed in June

By James Bourne, 18 January 2019, 0 comments. Categories: Applications, AR.

DigiLens announces ‘Crystal’ augmented reality smartglasses

Silicon Valley-based startup, DigiLens, which specialises in smartglass optics for AR applications, has introduced a reference platform called ‘DigiLens Crystal’ at the CES 2019 event in Las Vegas. The new product offers OEMs a customisable, cost-effective waveguide-based eyeglass style solution for industrial and consumer applications.

Workers in logistics, manufacturing or maintenance functions can use...

By VR 360, 11 January 2019, 0 comments. Categories: AR, Brands.

WaveOptics raises $26 million to improve vision for AR wearables

WaveOptics, a designer and manufacturer of waveguides for use in augmented reality (AR) wearables, has raised $26 million from existing shareholders and new investors, which was led by Octopus Ventures, one of WaveOptics’ largest shareholders and one of Europe’s most prominent venture capital firms.

The fundraising was supported by other existing shareholders including IP Group, Robert Bosch Venture Capital and Gobi...

By VR 360, 13 December 2018, 0 comments. Categories: AR, Research.