Travelocity gives AR experience to mobile users within its app

Travelocity, an online travel agency, is launching its first augmented reality (AR) experience.

The agency is putting together an offering that will allow users to take a snap of travel photos and videos with the brand’s spokesperson, The Roaming Gnome, whose icon appears on-demand in 3D anywhere around the globe thanks to a new AR camera feature available in the Travelocity mobile app.

By VR 360, 26 November 2018, 0 comments. Categories: AR, Brands.

BAE Systems invests £20 million in AR and AI to develop future naval combat strategies

BAE Systems has recently made an investment as part of its commitment to innovate and deliver the best systems and products to tackle evolving threats and deliver the most effective solutions to customers. The British firm will be investing £20 million in AR and AI that will be used in warships to optimise their combat ability.

The investment will see innovations that will aid naval personnel to enhance their decision...

By VR 360, 23 November 2018, 0 comments. Categories: AR, Ecosystems.

Research: Augmented reality can help cardiologists with complex procedures

Augmented reality (AR) offers a new platform to help physicians better visualise complex medical data, particularly before and during medical procedures. A new self-contained AR device aims to provide an immersive AR experience in which surgeons can interactively explore data in three dimensions.

Jihye Jang, a PhD Candidate at the Cardiac Magnetic Resonance (MR) Centre at Beth Israel Deaconess Medical Centre, and colleagues assessed...

By VR 360, 12 November 2018, 0 comments. Categories: AR.

HTC launches enterprise-themed Vive Focus VR in Western markets

HTC is making its enterprise-flavoured Vive Focus virtual reality (VR) set available in Western markets, promising a variety of new applications in the process.

The launch ‘reinforces Vive’s increased commitment to bringing best-in-class design and software expertise – paired with the world’s best VR hardware – to businesses of all sizes’, in the company’s words.

By James Bourne, 09 November 2018, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 0 comments. Categories: Applications, AR, Brands.

Novarad AR HoloLens system gets FDA approval for medical use

The FDA has cleared OpenSight Augmented Reality System, making it the first AR medical solution for Microsoft HoloLens receiving 510(k) clearance for use in pre-operative surgical planning.

OpenSight renders 2D, 3D and 4D images of patients interactively, while accurately overlaying them directly on the patient’s body. The solution, in combination with the patented virtual tool technology and an integrated targeting...

By VR 360, 30 October 2018, 0 comments. Categories: Applications, AR.

Embracing extended reality for technology adoption and harnessing opportunities

Today, the terms augmented reality, virtual reality and mixed reality are used in industry very interchangeably, and there is a very thin line separating all three technologies. When we look at XR, we’re really considering it as the “umbrella technology” that these other technologies come under. Each technology holds its own promise individually for new, beneficial use cases, but they can also be coordinated to work together in new applications,...

By Raj Tiwari, 22 October 2018, 0 comments. Categories: AR, Ecosystems.

Deutsche Telekom and Niantic join hands over AR gaming

A technology partnership has recently been announced between Deutsche Telekom and Niantic Inc., creator of leading AR games Pokémon GO and Ingress PRIME. This partnership will bring Niantic’s Real World platform for AR gaming to Deutsche Telekom’s MobiledgeX Edge servers and 5G network.

Niantic’s Real World Platform combines the physical and digital worlds via advanced functionalities like...

By VR 360, 15 October 2018, 0 comments. Categories: AR, Gaming.