Why VR, AR and mixed reality are the ‘fourth wave’ of consumer computing

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If we take the PC, the internet, and mobile as the first three waves of consumer computing, then what comes next? According to a report from research firm Digi-Capital, it’s virtual reality (VR), augmented reality (AR), and mixed reality (MR).

The proclamation, which appears in the analysts’ latest Q216 augmented and virtual reality report (subscription required), argues that while VR has two distinct forms,...

By James Bourne, 12 July 2016, 0 comments. Categories: AR, Hardware, Research.

Nintendo insists more research in VR needed as Pokemon GO tops gaming charts

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Gaming giant Nintendo has given a ringing lack of endorsement towards VR in its latest shareholders’ annual general meeting, arguing it still needs to do more research before ploughing ahead.

Shigeru Miyamoto, senior managing director and creative fellow at Nintendo, told shareholders last week when quizzed over whether ‘serious research’ on virtual, augmented and mixed reality will be taking place: “For VR in particular, we are continuing our research, and...

By James Bourne, 11 July 2016, 0 comments. Categories: AR, Brands, Gaming.

Augmented reality video searching tool boomApp launches in UK

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Augmented reality is somewhat underutilised in the marketing sector. It's got huge potential, but virtual reality is winning in the hype stakes. 

The scope of what you can do with AR tech is pretty vast, and as such we were interested to learn of a new AR based tech startup that's launching in the UK this week. 

boomApp has developed the first tech to enable AR functionalities for traditional videos and its algorithm can search and find a video within a database of millions in...

By Rachael Power, 07 July 2016, 0 comments. Categories: AR, Brands.

Infographic: The rise and rise of augmented reality eyewear

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It's rare we publish infographics, but we spotted this quirky piece from Frames Direct and couldn't help sharing. 

The eyewear company has put together a short timeline of visual and VR devices - from 1800's stereoscopic photos, to 1960's sensorama. 

It also outlines the AR eyewear on the market at the moment, which is predicted to be a $90bn industry in just a few years. 

"Facebook is now working on Augmented Reality glasses that will allow...

By Rachael Power, 17 June 2016, 1 comment. Categories: AR.

Augmented set to grow faster than virtual reality globally, new report claims

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Augmented reality is ahead of virtual reality in terms of global market growth - and is set to continue all the way to 2020, according to a new report. 

Research and Markets published research this week looking into the two markets. It found AR was valued at $2.35bn last year, and estimates it'll reach $117bn by 2022. 

In contrast, the VR market's an estimated $1.37bn and may reach £33bn six years. AR's growth rate is set to be higher due to "interest shown...

By Rachael Power, 07 June 2016, 0 comments. Categories: AR, Data & Analytics, Research.

VR vs AR: Which will come out on top?

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A battle is brewing between two cutting edge technologies: augmented reality and virtual reality. The two are certainly related to each other, but there are enough differences where each tries to stand out. You’ve likely heard about attempts to turn these technologies into viable market items, ones which have the potential to transform hardware and entertainment like never before. However you look at it, both

By Rick Delgado, 20 April 2016, 0 comments. Categories: AR, Ecosystems.

With HoloLens, Microsoft will reinvigorate the smart glasses market

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A new study by market research specialists Juniper Research points towards over 12 million consumer smart glasses shipping in 2020, with the market reinvigorated from 2017 by Microsoft's impressive HoloLens wearable. 

HoloLens uses Augmented Reality (AR) to manipulate the world around the wearer. In demonstrations, we've seen the HoloLens being used for lifestyle reasons, productivity,...

By Ryan Daws, 20 April 2016, 0 comments. Categories: AR, Microsoft.

Juniper argues “invisible wearables” provide key to mainstream market success

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Analyst house Juniper Research has released a new paper asserting ‘invisible’ wearables – hardware which is indistinguishable from non-smart technology – will provide a key market opportunity by 2020.

In a report entitled ‘The World in 2020: A Technology Vision’, made available for free download here, the analysts argue many wearables companies...

By James Bourne, 20 April 2016, 0 comments. Categories: AR.