The White House now has its own AR experience

(c)Nexus Studios

2016 is certainly a year of firsts for the White House; but we're not writing about the topic that's been on everyone's news agenda for the last few months.

Just in case you were wondering what goes on behind closed doors at the iconic building, it now has its very own AR experience celebrating traditional events that unfold each year at the White House.

Award winning storytelling company Nexus Studios' Interactive Arts division has created the experience along with...

By Rachael Power, 01 December 2016, 0 comments. Categories: AR.

What Niantic's patents reveal about the future of augmented reality

The lifecycles of breakthrough technologies such as augmented reality (AR) are heavily reliant on mainstream take up.

Many believed AR would initially be used by architects to visualise buildings and design companies for 3D graphic imagery. Yet its first major adoption saw more than 100 million people take to the streets to hunt Pokémon.

Evolving from a simple, location-based AR game into a cultural phenomenon, Pokémon Go was the most successful app launch of 2016.  Approximately one in five 14-24 year...

By Pramitha K, 16 November 2016, 0 comments. Categories: AR.

Go Meta launches platform for anyone to create AR experiences

(c)Metaverse

Until now, building your own augmented reality experiences would be, to most people, a seemingly achievable task.

But along comes a company who wants to ‘democratise’ this sector: Go Meta. It’s just launched its Metaverse platform, which it says will allow anyone to create their own augmented reality experiences.

It’s currently available only for iPhone users, and launched after a $2m seed funding round, which got the backing of 23 angel investors.

Users can, for...

By Rachael Power, 03 November 2016, 0 comments. Categories: AR.

You can now fly a drone in augmented reality

Virtual reality is clearly going to dominate Christmas lists this year, but augmented reality experiences are also clamouring to get a look in. 

While Pokémon Go is busy preparing and releasing updates to its fading-in-popularity app, others are taking the helm and launching new AR games to take a steer on the market. 

It pushes the boundaries of a remote control vehicle by combining it with one of the most talked about technologies today

In the States, children's entertainment company...

By Rachael Power, 02 November 2016, 0 comments. Categories: AR.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Snap Inc launches new 115 degree 'circular video' format and Spectacles

(c)Screenshot

We’ve had virtual reality and 360 video - but what about a 115 degree offering?

Snapchat’s banking on a video format that’s viewable in any orientation, no matter which way you swing your smartphone, and it’s just announced a Google Glass style product to help it do the job.

It’s also had a bit of a rebrand, and the company’s now known as Snap Inc, one of the founders said in a blog this week.

This, he wrote, was due to the product set increasing; it’s...

By Rachael Power, 26 September 2016, 0 comments. Categories: Applications, AR.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.

Hasbro and Argos want VR, AR and MR toy pitches from designers and developers

(c)Inventors' Worshop

Virtual reality and children may not seem like a ‘natural’ mix; most VR headsets include warnings that they’re not suitable for under 12s and 13's.

While guidelines for many devices - the upcoming Playstation VR included - say no to children using them, others such as Google Cardboard which showcases 360 rather than VR experiences, don’t prohibit this.

And with AR becoming more relevant to a younger generation via apps like Pokémon Go, there’s...

By Rachael Power, 19 August 2016, 0 comments. Categories: AR, Brands.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.