VR vs AR: Which will come out on top?

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A battle is brewing between two cutting edge technologies: augmented reality and virtual reality. The two are certainly related to each other, but there are enough differences where each tries to stand out. You’ve likely heard about attempts to turn these technologies into viable market items, ones which have the potential to transform hardware and entertainment like never before. However you look at it, both

By Rick Delgado, 20 April 2016, 0 comments. Categories: AR, Ecosystems.

With HoloLens, Microsoft will reinvigorate the smart glasses market

(Image Credit: Microsoft)

A new study by market research specialists Juniper Research points towards over 12 million consumer smart glasses shipping in 2020, with the market reinvigorated from 2017 by Microsoft's impressive HoloLens wearable. 

HoloLens uses Augmented Reality (AR) to manipulate the world around the wearer. In demonstrations, we've seen the HoloLens being used for lifestyle reasons, productivity,...

By Ryan Daws, 20 April 2016, 0 comments. Categories: AR, Microsoft.

Juniper argues “invisible wearables” provide key to mainstream market success

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Analyst house Juniper Research has released a new paper asserting ‘invisible’ wearables – hardware which is indistinguishable from non-smart technology – will provide a key market opportunity by 2020.

In a report entitled ‘The World in 2020: A Technology Vision’, made available for free download here, the analysts argue many wearables companies...

By James Bourne, 20 April 2016, 0 comments. Categories: AR.