Forrester: AR will begin to eclipse VR in 2018
2018 will see AR begin to overtake VR as a marketing tool, according to influential research firm Forrester.
The company have released their predictions on a range of marketing and technology related topics for 2018. Analyst Thomas Husson thinks that AR’s main strength is that it is a more natural extension to existing mobile behaviors and does not require the use of new and expensive equipment.
These key features offer more marketing use cases and a broader reach to a wider slice of consumers.