FlirtAR mixes AR and dating

FlirtAR, the world’s first AR dating app, is set for launch in late 2017.

The app will use a mixture of facial recognition, geolocation and AR that will show user dating profiles and begin conversations in real time.

The app, developed by Artha Holding, looks to leverage AR to solve one of the most pronounced problems with dating apps: the natural human desire to message their dating profiles.

“People waste lots of time with traditional dating apps,” Renan Godinho, founder of Artha,...

By Colm Hebblethwaite, 07 June 2017, 0 comments. Categories: AR.

IDC: VR and AR shipments soaring year on year despite ‘cautious’ consumer approach

Global shipments of virtual reality (VR) and augmented reality (AR) headsets ‘continue to soar’ year over year with 2.3 million units shipped in the most recent quarter, according to new figures from IDC.

The analyst firm, through its Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found Samsung shipped the most devices in Q117 at just under half a million (489,500) at a market share of 21.5%. Sony, with 429,000 and a market share of 18.8%, came in second, with HTC (190,900,...

By James Bourne, 05 June 2017, 0 comments. Categories: AR, Devices, Ecosystems.

How virtual worlds are teaching better lessons

When virtual reality (VR) content is experienced using a VR headset the outcome is a virtual world. In that world, the possibilities are limited only by the imagination. This approach has given education an opportunity to leapfrog existing teaching practice by providing educationally beneficial immersive experiences.

The first among these is that VR allows students to be absolutely captivated by the teaching. All teachers want their students to fully concentrate on their lesson. But teachers know that...

By John Stokoe, 02 June 2017, 0 comments. Categories: Applications, AR, Ecosystems.

Airport uses AR to help passengers get to the right gate

Your heart pounding, bag bouncing on your back as you sprint past onlookers, continuously looking behind to make sure the rest of your party is still behind you.

The list of aggravations that will come from missing your flight begin to multiply in your mind. Why didn’t we leave half an hour earlier?

Being late for a flight is not a pleasant experience, especially with the complexity of modern airports.

Gatwick Airport believes it has provided panicked travellers with a cutting-edge solution.

2,000...

By Colm Hebblethwaite, 25 May 2017, 0 comments. Categories: AR.

Social media powering growth of AR/VR

40 million US citizens will engage with some form of AR this year, according to an eMarketer forecast.

This represents a growth from 30% last year.

According to eMarketer, this growth is mainly being fuelled by social media innovations, particularly Snapchat Lenses, Facebook Stories and Instagram Stories.

VR usage meanwhile is receiving a boost from 360-degree videos on social media.

Augmented reality

If an ‘AR user’ is defined as an individual who engages with AR content at least once a month on...

By Colm Hebblethwaite, 22 May 2017, 0 comments. Categories: AR, Hardware.

AR: what’s the ROI?

AR is the future of marketing as it applies a digital and interactive layer to anything within the real world.

From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.

Retail brands across the world are increasingly sitting up and taking notice of the power of AR technology to engage with their consumers. They are turning to AR platforms to enhance the customer shopping experience by bridging...

By Richard Corps, 03 May 2017, 0 comments. Categories: AR.

Lightform creates AR without a headset

Lightform have developed the first computer made for projected AR that can be connected to any video projector. The system features a 3D scanning device that can turn any object into a screen.

It is AR without the need for a headset. Instead, projection mapping creates the AR on physical surroundings.

The company has secured $2.6 million in seed funding from Lux Capital and Seven Seas Partners.

“Lightform connects to any projector via HDMI and projects a series of patterns,” said Lightfrom CEO...

By Colm Hebblethwaite, 06 April 2017, 0 comments. Categories: AR.

ADVR launches VR and AR discovery marketing engine

The San Francisco based ADVR has secured $3 million in initial funding as it launches its discovery marketing engine for VR and AR.

The company claims the engine will “transform VR worlds into personalised discovery ecosystems that use advanced analytics to target and deliver dynamic in-world experiences.”

What does this mean? The engine will provide a content-marketing platform that can deliver dynamic or sponsored content using game dynamics to increase engagement by enhancing rather disrupting...

By Colm Hebblethwaite, 31 March 2017, 0 comments. Categories: Advertising, AR, Platforms.

BMW harnessing Unreal Engine for vehicle development

BMW is combining VR, 3D printing and technology transferred from the computer games industry to radically alter the way it develops it vehicles.

Whereas the world of product development for large-scale manufacturing has always been a long and costly process, the combination of three distinct technological advancements could be about to consign that to history.

The new process uses 3D printed prototype components with a VR environment based on Unreal Engine's real-time physics-based rendering.

This creates...

By Colm Hebblethwaite, 23 March 2017, 0 comments. Categories: AR, Case Studies, Gaming.

IDC predicts VR and AR market take off

A combination of new device launches, lower prices and an explosion of consumer and enterprise content is going to lead to fast growth in the global VR and AR markets, according to the International Data Corporation (IDC).

In its latest Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, the IDC predicts that headset shipments will reach 99.4 million in 2021.

This represents growth rate of 58% over the five years from 2016.

By Colm Hebblethwaite, 21 March 2017, 1 comment. Categories: AR, Research.