Snap Inc launches new 115 degree 'circular video' format and Spectacles

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We’ve had virtual reality and 360 video - but what about a 115 degree offering?

Snapchat’s banking on a video format that’s viewable in any orientation, no matter which way you swing your smartphone, and it’s just announced a Google Glass style product to help it do the job.

It’s also had a bit of a rebrand, and the company’s now known as Snap Inc, one of the founders said in a blog this week.

This, he wrote, was due to the product set increasing; it’s...

By Rachael Power, 26 September 2016, 0 comments. Categories: Applications, AR.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.

Hasbro and Argos want VR, AR and MR toy pitches from designers and developers

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Virtual reality and children may not seem like a ‘natural’ mix; most VR headsets include warnings that they’re not suitable for under 12s and 13's.

While guidelines for many devices - the upcoming Playstation VR included - say no to children using them, others such as Google Cardboard which showcases 360 rather than VR experiences, don’t prohibit this.

And with AR becoming more relevant to a younger generation via apps like Pokémon Go, there’s...

By Rachael Power, 19 August 2016, 0 comments. Categories: AR, Brands.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.

Why VR, AR and mixed reality are the ‘fourth wave’ of consumer computing

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If we take the PC, the internet, and mobile as the first three waves of consumer computing, then what comes next? According to a report from research firm Digi-Capital, it’s virtual reality (VR), augmented reality (AR), and mixed reality (MR).

The proclamation, which appears in the analysts’ latest Q216 augmented and virtual reality report (subscription required), argues that while VR has two distinct forms,...

By James Bourne, 12 July 2016, 0 comments. Categories: AR, Hardware, Research.

Nintendo insists more research in VR needed as Pokemon GO tops gaming charts

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Gaming giant Nintendo has given a ringing lack of endorsement towards VR in its latest shareholders’ annual general meeting, arguing it still needs to do more research before ploughing ahead.

Shigeru Miyamoto, senior managing director and creative fellow at Nintendo, told shareholders last week when quizzed over whether ‘serious research’ on virtual, augmented and mixed reality will be taking place: “For VR in particular, we are continuing our research, and...

By James Bourne, 11 July 2016, 0 comments. Categories: AR, Brands, Gaming.

Augmented reality video searching tool boomApp launches in UK

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Augmented reality is somewhat underutilised in the marketing sector. It's got huge potential, but virtual reality is winning in the hype stakes. 

The scope of what you can do with AR tech is pretty vast, and as such we were interested to learn of a new AR based tech startup that's launching in the UK this week. 

boomApp has developed the first tech to enable AR functionalities for traditional videos and its algorithm can search and find a video within a database of millions in...

By Rachael Power, 07 July 2016, 0 comments. Categories: AR, Brands.

Infographic: The rise and rise of augmented reality eyewear

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It's rare we publish infographics, but we spotted this quirky piece from Frames Direct and couldn't help sharing. 

The eyewear company has put together a short timeline of visual and VR devices - from 1800's stereoscopic photos, to 1960's sensorama. 

It also outlines the AR eyewear on the market at the moment, which is predicted to be a $90bn industry in just a few years. 

"Facebook is now working on Augmented Reality glasses that will allow...

By Rachael Power, 17 June 2016, 1 comment. Categories: AR.

Augmented set to grow faster than virtual reality globally, new report claims

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Augmented reality is ahead of virtual reality in terms of global market growth - and is set to continue all the way to 2020, according to a new report. 

Research and Markets published research this week looking into the two markets. It found AR was valued at $2.35bn last year, and estimates it'll reach $117bn by 2022. 

In contrast, the VR market's an estimated $1.37bn and may reach £33bn six years. AR's growth rate is set to be higher due to "interest shown...

By Rachael Power, 07 June 2016, 0 comments. Categories: AR, Data & Analytics, Research.