You can now fly a drone in augmented reality

Virtual reality is clearly going to dominate Christmas lists this year, but augmented reality experiences are also clamouring to get a look in. 

While Pokémon Go is busy preparing and releasing updates to its fading-in-popularity app, others are taking the helm and launching new AR games to take a steer on the market. 

It pushes the boundaries of a remote control vehicle by combining it with one of the most talked about technologies today

In the States, children's entertainment company...

By Rachael Power, 02 November 2016, 0 comments. Categories: AR.

VR in China: What's it like 'on the ground'?

The virtual reality market is taking off. According to the IDC, “worldwide revenues for the augmented reality and virtual reality (AR/VR) market is forecast to grow from $5.2bn in 2016 to more than $162bn in 2020”.

In China, it is expected to reach $860 million in 2016 and accelerate to $8.5bn by 2020, according to Bloomberg.

But what does that look like on the ground?

China Matters sent our team to find out more about this booming industry. All across China, signs...

By Miguel Roberg, 14 October 2016, 0 comments. Categories: AR, Brands, Case Studies.

Snap Inc launches new 115 degree 'circular video' format and Spectacles

(c)Screenshot

We’ve had virtual reality and 360 video - but what about a 115 degree offering?

Snapchat’s banking on a video format that’s viewable in any orientation, no matter which way you swing your smartphone, and it’s just announced a Google Glass style product to help it do the job.

It’s also had a bit of a rebrand, and the company’s now known as Snap Inc, one of the founders said in a blog this week.

This, he wrote, was due to the product set increasing; it’s...

By Rachael Power, 26 September 2016, 0 comments. Categories: Applications, AR.

HoloLens is giving this elevator company a lift

(Image Credit: Microsoft)

Hot on the heels of a story we posted earlier today which reveals Apple CEO Tim Cook believes AR will be bigger than VR, Microsoft has announced that its own AR device, HoloLens, is now being used by elevator company ThyssenKrupp.

The AR headsets will be put to work by 24,000 elevator technicians around the globe and the firm says it’s...

By Ryan Daws, 15 September 2016, 0 comments. Categories: AR, Devices, Enterprise.

Hasbro and Argos want VR, AR and MR toy pitches from designers and developers

(c)Inventors' Worshop

Virtual reality and children may not seem like a ‘natural’ mix; most VR headsets include warnings that they’re not suitable for under 12s and 13's.

While guidelines for many devices - the upcoming Playstation VR included - say no to children using them, others such as Google Cardboard which showcases 360 rather than VR experiences, don’t prohibit this.

And with AR becoming more relevant to a younger generation via apps like Pokémon Go, there’s...

By Rachael Power, 19 August 2016, 0 comments. Categories: AR, Brands.

Wembley Stadium launches immersive 360 degree and AR tour experience for visitors

Visitors to Wembley Stadium in London will now be able to tour the venue using a 360 degree and augmented reality video guide. 

With 90,000 seats, it's the second largest stadium in Europe and hosts home football matches of England's national football team, as well as high profile concerts from Beyonce to Rihanna. 

The Football Association, Wembley Stadium joined up with creative solutions firm Nock to build an immersive expeience for visitors taking a tour around the stadium, which was...

By Rachael Power, 18 July 2016, 0 comments. Categories: AR, Brands.

Why VR, AR and mixed reality are the ‘fourth wave’ of consumer computing

(c)iStock.com/shannonstent

If we take the PC, the internet, and mobile as the first three waves of consumer computing, then what comes next? According to a report from research firm Digi-Capital, it’s virtual reality (VR), augmented reality (AR), and mixed reality (MR).

The proclamation, which appears in the analysts’ latest Q216 augmented and virtual reality report (subscription required), argues that while VR has two distinct forms,...

By James Bourne, 12 July 2016, 0 comments. Categories: AR, Hardware, Research.

Nintendo insists more research in VR needed as Pokemon GO tops gaming charts

(c)iStock.com/Nicescene

Gaming giant Nintendo has given a ringing lack of endorsement towards VR in its latest shareholders’ annual general meeting, arguing it still needs to do more research before ploughing ahead.

Shigeru Miyamoto, senior managing director and creative fellow at Nintendo, told shareholders last week when quizzed over whether ‘serious research’ on virtual, augmented and mixed reality will be taking place: “For VR in particular, we are continuing our research, and...

By James Bourne, 11 July 2016, 0 comments. Categories: AR, Brands, Gaming.

Augmented reality video searching tool boomApp launches in UK

(c)iStock.com/AndreyPopov

Augmented reality is somewhat underutilised in the marketing sector. It's got huge potential, but virtual reality is winning in the hype stakes. 

The scope of what you can do with AR tech is pretty vast, and as such we were interested to learn of a new AR based tech startup that's launching in the UK this week. 

boomApp has developed the first tech to enable AR functionalities for traditional videos and its algorithm can search and find a video within a database of millions in...

By Rachael Power, 07 July 2016, 0 comments. Categories: AR, Brands.