Deloitte predicts a big year for AR

Deloitte is predicting that over a billion smartphone users will use their smartphones to access AR experiences at least once in 2018.

The professional services giant estimates that 300,000 million users will become monthly smartphone AR users, with tens of millions making and sharing content weekly.

As part of its latest Technology, Media and Telecommunications Predictions 2018 report, the company thinks that 2018 will be a huge year for AR. As AR-compatible smartphones become the norm, thousands of apps...

By Colm Hebblethwaite, 18 January 2018, 0 comments. Categories: AR.

Arcona and Advir.co partnership combines VR, programmatic advertising and blockchain

A new partnership between blockchain-based AR platform Arcona has partnered with VR programmatic company Advir to help monetise advertising in VR.

The partnership brings together three distinct areas: VR/AR, programmatic advertising and blockchain technologies.

Arcona is an ecosystem based on blockchain (or distributed ledger technology) that looks to link the real and virtual worlds together, by layering mixed reality over real locations. The company uses GIS data to break the world into areas and places,...

By Colm Hebblethwaite, 17 January 2018, 0 comments. Categories: AR.

Thred begins innovative AR trail in Australia

Australian company Thred Ltd will be trailing its flagship AR app, Sweep, at the University of Sydney and UNSW.

The company is one of the first to create a successful combination of location-based messaging and AR experiences. The Sweep app is a geo-locked chat app that allows users in the same area to chat to each other, such as asking people in a bar for drink recommendations or asking to be notified when happy hour is ending.

Users will then be able to access exclusive, location based AR content. The aim...

By Colm Hebblethwaite, 15 January 2018, 0 comments. Categories: Applications, AR.

Vuzix Blade AR glasses create a buzz at CES

The Vuzix Blade AR glasses look like it could be the breakthrough in the AR devices space that the industry has been looking for since the failure of Google Glass.

Vuzix has been showcasing the Alexa-enabled glasses at CES, and claims that they will be delivering a developer version in the coming months.

Through its partnership with Amazon means that the device is the first pair of AR glasses to be integrated with the ecommerce giant’s voice-based digital assistant. The price is currently set at $1,000...

By Colm Hebblethwaite, 10 January 2018, 0 comments. Categories: AR.

Magic Leap unveils AR system

After years of silence and speculation, not to mention billions of dollars in investment, Magic Leap is set to release its first product in 2018.

The company has released the first images of the hotly anticipated Magic Leap One headset, and announce that it intends to launch the product as a developer kit first. The Creator Edition will be available in early 2018.

The Magic Leap device is an AR headset that makes use of the company’s Digital Lightfield technology, which is claims seamlessly merges...

By Colm Hebblethwaite, 21 December 2017, 0 comments. Categories: AR.

Google ends Tango AR platform

Google has announced that it is officially calling time on its high-end smartphone AR platform Tango, in order to focus on its mass-market focused younger sibling ARCore.

Support for Tango will officially end on 1 March 2018.

In a tweet on 15 December, the Project Tango account said:

“Thank you to our incredible community of developers who made such progress with Tango over the last three years. We look forward to continuing the journey with you on ARCore.”

Tango was introduced in 2014, and was an...

By Colm Hebblethwaite, 19 December 2017, 0 comments. Categories: AR.

$2.5 billion invested in AR/VR in 2017

2017 has been a bumper year in terms of investment for the AR/VR sector, and the pace of money coming in has picked up substantially in the last quarter.

According to the latest figures in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database, startup leaders across 27 AR/VR sectors raised $1 billion in capital in Q4 2017. This brings total investment in 2017 to $2.5 billion in 2017, meaning that a whopping two-fifths of the total investment in the sector has come in October and...

By Colm Hebblethwaite, 14 December 2017, 0 comments. Categories: AR, Research.

Airbnb developing a VR property viewing solution

Airbnb is in the process of developing a VR/AR feature that will let users get a feel for rental properties.

The company wrote in a recent blog post that it wants to add 3D scans and 360 photos to its website, in order to allow people to get a better sense of the actual scale and layout of a property. VR has been on the company’s radar for at least year, with VP of engineering Mike Curtis saying in 2016 that the technology could be used to forge a closer connection between the company and its...

By Colm Hebblethwaite, 13 December 2017, 0 comments. Categories: AR, Brands.

WayRay uses AR to transform your windscreen

WayRay, a swiss-based tech company, is looking to use AR technology to turn the windscreen of your car into a holographic navigation system that works as part of a connected car system.

The company was founded in 2012 by Vitaly Ponomarev was involved in a traffic accident while he was distracted trying to adjust his GPS system. The subsequent four years of development have led to the company being awarded the grand prize at the Los Angeles Auto Show start-up competition.

The company uses a device named...

By Colm Hebblethwaite, 29 November 2017, 0 comments. Categories: AR, Hardware.

Apple pays $30 million for AR startup Vrvana

Rumours are circulating, based on a recent article by Bloomberg, that Apple is really beginning to devote resources towards launching an AR headset in 2020. The company’s latest acquisition, an AR hardware company from Canada, would seem to putting them one step closer to that goal.

Apple have purchased Vrvana for $30 million. The Canadian company already have an AR headset, called Totem, although it is currently unreleased.

Vrvana describe the Totem headset as an ‘extended reality’ device...

By Colm Hebblethwaite, 23 November 2017, 0 comments. Categories: AR.