Samsung to use AR at Mobile World Congress product launch

Samsung is planning to use AR to wow attendees at next week’s Mobile World Congress (MWC) event in Barcelona when it unveils its new smartphones. However, details both of the phones and the promotional tactics planned have been leaked ahead of the event.

The company recently released its Unpacked 2018 app on the Google Play Store. The app is intended to for registered and invited users at events, and also for people that want to view the live stream of the MWC event.

It seems that Samsung didn’t...

By Colm Hebblethwaite, 22 February 2018, 0 comments. Categories: AR, Samsung.

MIT and Cornell combine AR with 3D printing

A joint project from MIT and Cornell is looking to change the prototyping game by combining AR with robotic modelling and 3D printing.

The Robotic Modelling Assistant (RoMA) allows users wearing an AR headset and using two handheld controllers to build 3D models with a computer programme. A robotic arm gets to work building a skeletal model using a 3D printer mounted on its hand.

Project leader Huaishu Peng described the benefits of the project as allowing users to “integrate real-world constraints into...

By Colm Hebblethwaite, 20 February 2018, 0 comments. Categories: AR.

Magic Leap reveals elements of its business plans for the next few years

After seemingly hoovering in investment without giving much away about what it was actually up to for years, the last few months have seen a flood of Magic Leap-related news activity.

Just before Christmas, the company finally unveiled its highly-anticipated AR headset.

Now, CEO Rony Abovitz has revealed a few key aspects of the company’s strategy going forward. The comments were made at the Code Media conference.

So, with Magic...

By Colm Hebblethwaite, 19 February 2018, 0 comments. Categories: AR.

Apple patent filing gives clues about AR glasses

Anticipation continues to bubble about Apple’s rumoured entry into the AR hardware market. The tech giant’s experiments with the technology are common knowledge, but a new patent filing has shed more light on what direction might take.

Last week, Apple

By Colm Hebblethwaite, 13 February 2018, 0 comments. Categories: AR, Hardware.

4 changes the AR industry needs to make to go mainstream

Since the mass adoption of smartphones, technology has been veering in the direction of merging the physical world with the digital one.

From Google Glass to Pokemon Go, consumers are now being exposed to devices, technologies, and apps that take reality and augment it with digital information and experiences.

Today’s AR technologies focus mainly on wearable devices - such as glasses or headsets - that perform anything from pointing out directions to a location, or displaying the price of an item...

By Clifford Gross, 09 February 2018, 0 comments. Categories: AR.

The New York Times moves in to AR

The New York Times (NYT) is set to release an AR app that will allow future issues of the newspaper to include AR enhanced articles.

The publication said in a statement that it wants to use the technology to extend “stories beyond the inches of a screen, by digitally adding objects into your space at real scale.”

The company said that AR can give those digital objects “provocative explanatory value, because you can get close to them.”

The NYT announcement comes less than a month after TIME released an

By Colm Hebblethwaite, 05 February 2018, 0 comments. Categories: AR.

Google set to bring AR functionality to Chrome

Google looks set to take the next step in its effort to gain cross-platform AR superiority with a new product, currently title Article, with integrates AR into the Chrome browser.

In a blog post on its website by members of the Daydream WebXR team, the company says the move would help bring AR to “as many users as possible”:

“We've been exploring how to bring augmented reality to the web platform, so someday anyone with a browser can access this new technology.” 

Article is...

By Colm Hebblethwaite, 01 February 2018, 0 comments. Categories: AR.

Using MR to ‘see through’ patient tissue in operations

A team at Imperial College London have demonstrated how mixed reality can be used in complex reconstructive lower limb surgery.

The team used a Microoft Hololens to overlay images of CT scans showing the position of bones and key blood vessels onto an actual patient’s leg. This essentially allows the surgeon to ‘see through’ the limb while performing the procedure.

The key benefit of leveraging the technology in this way is to allow surgeons to better locate and reconnect important blood...

By Colm Hebblethwaite, 31 January 2018, 0 comments. Categories: AR, Microsoft.

StubHub brings AR to ticket purchasing

Sports fans looking to get a ticket to the one of the world’s most spectacular sporting events in the world will soon be able to use AR as part of their purchasing journey.

Live market marketplace StubHub is leveraging AR as part of the Super Bowl 2018 ticket buying process. Prospective event-goers can use their phones to preview their game day experience in Minneapolis, getting a feel for everything from the parking facilities to the view of the field from different areas of the stadium.

With tickets...

By Colm Hebblethwaite, 30 January 2018, 0 comments. Categories: AR.

Dell partners with Meta to bring AR to industries

Dell will become the first authorised reseller of the Meta 2 Augmented reality Development Kit, in a partnership aimed at giving enterprises the tools they need to make effective use of AR.

The development kit is designed to provide commercial companies with a range of tools for AR business deployment, particularly those operating in healthcare, manufacturing and construction.

"There continues to be tremendous potential for VR and AR across various industries and in addition to building technology...

By Colm Hebblethwaite, 19 January 2018, 0 comments. Categories: AR.