The Walking Dead comes to AR
AR is coming to the world of advertising in a big way. As both Google and Apple release their development tool, it is likely that consumers will begin to see a lot more AR marketing campaigns in the near future.
Which doesn’t mean that there aren’t already awesome examples of the medium at work. As fans of AMC’s The Walking Dead get ready for the season eight premiere, they can satiate their hunger with a AR app created by Trigger.
The app, which includes on-pack and in-store branding from...