AR moves by big players set stage for rapid growth in consumer and enterprise apps

The AR app market for both consumers and enterprises is set for rapid growth as big technology players like Apple begin to make substantial moves, according to The VR Fund.

The Silicon Valley-based venture capital firm thinks that Apples’ and Facebooks recent activity is set to fuel a ‘platform war’. The firm has released its industry landscape for Q2 2017, and is predicting overall growth in the industry, as well as increased investment and international impact.

“Over the past...

By Colm Hebblethwaite, 24 July 2017, 0 comments. Categories: AR, Brands.

Mira launches $99 Prism AR headset

Startup Mira is making a bold move into the AR market with its Prism headset. The headset, which is currently open for pre-order at $99, uses the iPhone as its power source.

The small price tag (roughly £75 or AU$125) is well below the $3,000 retail price of the Microsoft HoloLens. This is possible because the headset follows a similar approach to the Google Cardboard, except with the iPhone.

Mira apps run on an iPhone that is placed into the headset and in turn forms part of the...

By Colm Hebblethwaite, 19 July 2017, 0 comments. Categories: AR, Hardware.

Disney and Lenovo producing AR headset

Lenovo has announced that it is collaborating with Disney on a new AR headset.

The headset will be released in conjunction with the upcoming AR experience Star Wars: Jedi Challenges.

The product puts fans of the all-conquering space opera the opportunity to relive some of their favourite moments from the films from an entirely new perspective.

 Aside from the fact that the project exists, nothing else is known about the new headset, including whether it will be...

By Colm Hebblethwaite, 17 July 2017, 0 comments. Categories: AR, Hardware.

Will enterprise rather than consumers drive VR/AR adoption?

The predicted VR boom that was being touted last year has so yet to really materialise in 2017.

Despite heavy investment, truckloads of hype and an ever-growing army of start-ups, consumers haven’t yet really warmed to the technology.

In the B2B and enterprise application space, however, VR/AR looks to be gathering momentum.

Research firm Tractica predicts that enterprise spending will outstrip consumer spending on VR/AR in the next few years.

Tractica estimates a CAGR of 60% for enterprise spending on...

By Colm Hebblethwaite, 16 June 2017, 1 comment. Categories: AR, Enterprise.

FlirtAR mixes AR and dating

FlirtAR, the world’s first AR dating app, is set for launch in late 2017.

The app will use a mixture of facial recognition, geolocation and AR that will show user dating profiles and begin conversations in real time.

The app, developed by Artha Holding, looks to leverage AR to solve one of the most pronounced problems with dating apps: the natural human desire to message their dating profiles.

“People waste lots of time with traditional dating apps,” Renan Godinho, founder of Artha,...

By Colm Hebblethwaite, 07 June 2017, 0 comments. Categories: AR.

IDC: VR and AR shipments soaring year on year despite ‘cautious’ consumer approach

Global shipments of virtual reality (VR) and augmented reality (AR) headsets ‘continue to soar’ year over year with 2.3 million units shipped in the most recent quarter, according to new figures from IDC.

The analyst firm, through its Worldwide Quarterly Augmented and Virtual Reality Headset Tracker, found Samsung shipped the most devices in Q117 at just under half a million (489,500) at a market share of 21.5%. Sony, with 429,000 and a market share of 18.8%, came in second, with HTC (190,900,...

By James Bourne, 05 June 2017, 0 comments. Categories: AR, Devices, Ecosystems.

How virtual worlds are teaching better lessons

When virtual reality (VR) content is experienced using a VR headset the outcome is a virtual world. In that world, the possibilities are limited only by the imagination. This approach has given education an opportunity to leapfrog existing teaching practice by providing educationally beneficial immersive experiences.

The first among these is that VR allows students to be absolutely captivated by the teaching. All teachers want their students to fully concentrate on their lesson. But teachers know that...

By John Stokoe, 02 June 2017, 0 comments. Categories: Applications, AR, Ecosystems.

Airport uses AR to help passengers get to the right gate

Your heart pounding, bag bouncing on your back as you sprint past onlookers, continuously looking behind to make sure the rest of your party is still behind you.

The list of aggravations that will come from missing your flight begin to multiply in your mind. Why didn’t we leave half an hour earlier?

Being late for a flight is not a pleasant experience, especially with the complexity of modern airports.

Gatwick Airport believes it has provided panicked travellers with a cutting-edge solution.

2,000...

By Colm Hebblethwaite, 25 May 2017, 0 comments. Categories: AR.

Social media powering growth of AR/VR

40 million US citizens will engage with some form of AR this year, according to an eMarketer forecast.

This represents a growth from 30% last year.

According to eMarketer, this growth is mainly being fuelled by social media innovations, particularly Snapchat Lenses, Facebook Stories and Instagram Stories.

VR usage meanwhile is receiving a boost from 360-degree videos on social media.

Augmented reality

If an ‘AR user’ is defined as an individual who engages with AR content at least once a month on...

By Colm Hebblethwaite, 22 May 2017, 0 comments. Categories: AR, Hardware.

AR: what’s the ROI?

AR is the future of marketing as it applies a digital and interactive layer to anything within the real world.

From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to transform how we interact with the world around us.

Retail brands across the world are increasingly sitting up and taking notice of the power of AR technology to engage with their consumers. They are turning to AR platforms to enhance the customer shopping experience by bridging...

By Richard Corps, 03 May 2017, 0 comments. Categories: AR.