Social media powering growth of AR/VR
40 million US citizens will engage with some form of AR this year, according to an eMarketer forecast.
This represents a growth from 30% last year.
According to eMarketer, this growth is mainly being fuelled by social media innovations, particularly Snapchat Lenses, Facebook Stories and Instagram Stories.
VR usage meanwhile is receiving a boost from 360-degree videos on social media.
If an ‘AR user’ is defined as an individual who engages with AR content at least once a month on...