New reports give conflicting views on how AR will influence retail

Augmented reality (AR) will be majorly adopted in the retail sector - but not in the way many have predicted, according to a new report from ABI Research.

The analyst firm said that interest in AR will be driven by the retail workforce and online shoppers.

AR experiences can be of extreme use for online customers who are unable to interact with the physical products they plan to buy. For in-store employees, AR promises to deliver operational efficiencies and increase the quality of the service...

By James Bourne, 12 June 2018, 0 comments. Categories: AR, Brands.

Apple reveals key updates to AR developer framework ARKit

Opening its World Wide Developer Conference (WWDC) this week, Apple announced a string of updates to its AR (augmented reality) framework ARKit - a key development in a field the tech company is pitching its long-term success on.  

The update comes after Apple announced that 13 million apps had been downloaded using the framework since its debut in September 2017, with some 47% of that figure driven by a surge in the popularity of

By Mark Jones, 06 June 2018, 0 comments. Categories: Applications, AR, Developers, Gaming.

AR and VR spending in Canada set to ramp up this year, says IDC

International Data Corporation (IDC) Canada has announced the latest release of its IDC's Worldwide Semiannual Augmented and Virtual Reality Spending Guide forecasting Canada's hardware, software and services spending on the two technologies combined is set to total C$602 million by 2018, increasing to $8 billion by 2022 at a CAGR of 90%.

Consumer, healthcare, and retail, powering immersive and realistic images, sounds, and experiences that simulate physical presence in a virtual environment will lead...

By James Bourne, 04 June 2018, 0 comments. Categories: AR, Devices, Ecosystems.

Advertising, search and commerce likely to drive AR expansion, says Strategy Analytics

Advertising, search and commerce are the three main segments that will drive the expansion of augmented reality (AR) beyond Snapchat and Pokemon Go, according to new research from Strategy Analytics.

The report was published by the analyst firm's Wireless Media Strategies (WMS) arm and titled 'Advertising, Commerce and Search Move Augmented Reality From Fun to Function'.

As the AR is still in its budding stage, Apple’s ARKit and Google S ARCore SDKs have recently allowed access to the...

By James Bourne, 30 May 2018, 0 comments. Categories: AR, Brands.

Does full-time ‘extended reality’ suggest an architecture for confirmation bias?

Extended-reality (XR) technologies suggest a future of cinema-calibre, interactive content that enhances our physical environment in inspirational and useful ways. The positive potential of XR is vast, and many applications are clearly beneficial, especially in vertical markets.

The experience of using an augmented-reality (AR) headset on an assembly line, for example, so as to superimpose digital content over the physical environment in order to aid performance and safety, is a finite and circumscribed user...

By Jay Iorio, 29 May 2018, 0 comments. Categories: Advertising, Applications, AR.

Sotheby's International Realty expands real estate-focused AR app to Apple iOS

Sotheby's International Realty Affiliates has announced that its real estate focussed AR app is now available on Apple iOS devices, iPad and iPhone. 

The Curate by Sotheby's International Realty app was made available for download from the Google Play Store earlier in 2018. The roomy-powered mobile app brings a home’s virtual staging pictures from flat, two-dimensional perspectives into AR allowing home buyers to virtually furnish or decorate their homes prior to fixing a purchase...

By James Bourne, 25 May 2018, 0 comments. Categories: AR, Brands.

Immersive economy report suggests UK is VR/AR hotspot

A new study suggests that the UK has an oversized impact on the virtual and augmented reality spaces, with companies specialised in AR and VR generating £660 million in sales, accounting for an estimated 9% of the global market.  Furthermore, with appropriate support, this figure could reach more than £1 billion in 2018.

These impressive sales figures are the work of 1,000 companies which employ 4,500 people, which suggests there are a quite a few small businesses in the mix. However,...

By William Judd, 22 May 2018, 0 comments. Categories: AR, Case Studies.

Google prototyping standalone AR headset

While VR headsets have become reasonably widespread with good retail availability, AR headsets like the Microsoft HoloLens and Magic Leap One remain restricted to developers and other professionals due to their high asking price and limited availability. However, other companies like Apple, Samsung and now Google are all reportedly working on AR headsets. News of the Google AR headset broke this weekend, so here's what you need to know.

German periodical Winfuture.de

By William Judd, 21 May 2018, 0 comments. Categories: AR, Devices, Hardware.

New report highlights recent trends and threats in the global VR headsets market

A new report by QYResearchReports.com has outlined the challenges as well as trends associated with the global VR headsets market and offered a detailed analysis of the future growth opportunities.

“Global Virtual Reality Headsets Sales Market Report 2018” aims to reinforce the decision-making capacity of readers, potential investors and new entrants in the VR headset market by offering them with financial performance reports of prominent players, their M&A strategy news, the challenges they...

By James Bourne, 25 April 2018, 0 comments. Categories: AR, Hardware, Research.