AR and VR market could separate before converging, Digi-Capital argues

A number of industry experts in the AR/VR domain foresee convergence of the two technologies into one unique spatial computing solution. However, Digi-Capital has predicted that mobile AR, smart glasses, and VR may in fact be separated in the medium-term from a commercial point of view.

AR is estimated to reach 2.5 billion installed base and $70-$75 billion revenue and VR is expected to hit over 30 million installed base and...

By VR 360, 15 May 2019, 0 comments. Categories: AR, Ecosystems, Research.

Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

New study shows how VR and AR can enhance brand perception

A new study conducted by Magid, a consumer-centred business strategy and research company, has revealed that both VR and AR can play a crucial role in enhancing brand perception.

The study, which comprised a series of focus groups in Los Angeles and New York along with tech enthusiasts who had earlier experience of VR, revealed that while VR content was found to drive emotion, the AR content was making more sense for daily...

By VR 360, 18 April 2019, 0 comments. Categories: AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

100 million consumers will shop with AR online and in-store by 2022, says Gartner

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

By James Bourne, 01 April 2019, 0 comments. Categories: Applications, AR, Brands.

HTC reveals pricing and availability details for VIVE Focus Plus headset

HTC VIVE has announced that its latest Focus Plus headset will be available for sale from April 15.

The product can be ordered from Vive's website and will cost $799. Vive Focus Plus features the latest fresnel lenses that offers a sharper visual to reduce any screen door effect meeting the needs of enterprise customers. The newly added dual 6DoF controllers help users to blur the lines between reality and VR in addition...

By VR 360, 26 March 2019, 0 comments. Categories: AR, Devices, Enterprise, Hardware.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

Executives see bright future for VR, AR and XR particularly in gaming – but barriers to adoption remain

The vast majority of technology executives surveyed by global law firm Perkins Coie say they expect immersive technologies of virtual, augmented and mixed reality to become as ubiquitous as mobile devices within six years.

The research, conducted alongside the XR Association, noted the state of investment in the space, which surged in late 2018. Q4/2018 saw spike in global venture capital deal value to $1.7 billion in AR and...

By James Bourne, 19 March 2019, 1 comment. Categories: AR, Ecosystems, Gaming, Research.

Nissan and NTT DOCOMO test ‘invisible-to-visible’ technology in moving vehicle using 5G

Nissan and NTT DOCOMO have put Nissan’s 'invisible to visible' technology through its field test in a moving vehicle, using DOCOMO’s fifth-generation mobile communications connectivity.

Invisible-to-visible (I2V) is a future Nissan Intelligent Mobility technology that merges the real and virtual worlds. Combining information from sensors outside and inside the vehicle with the data from the cloud helps...

By VR 360, 14 March 2019, 0 comments. Categories: AR, Brands, Ecosystems.