Western European revenues for AR/VR market expected to reach $2.5 billion in 2017

Revenues for the augmented reality and virtual reality (AR/VR) markets in Western Europe will reach $2.5 billion in 2017, according to a new study from IDC.

The report, IDC’s latest worldwide semi-annual augmented and virtual reality spending guide, shows a 131% increase over the $1.1 billion spent in 2016. According to the report, AR/VR spending will further accelerate in the coming years, achieving a CAGR of 210% and totalling $25.7 billion in 2020.

In the coming years, the consumer market will be the...

By VR 360, 14 March 2017, 0 comments. Categories: Applications, AR, Ecosystems.

The sky is the limit…literally: Improved spectrum required for an optimal virtual world

Escapism is becoming easier nowadays with new and exciting developments in technology. Who needs old-fashioned TV and books when you can delve into whole other worlds created for your sensory pleasure?

Although the concept of virtual reality (VR) and augmented reality (AR) is not new, this technology has experienced an influx of developments in the industry of late, gearing it up to be the next big thing, with a combined revenue prediction of US $150 billion for 2020. Whilst the creatives in the industry are...

By Anita Sivapalan, 06 March 2017, 0 comments. Categories: Applications, AR, Brands, Platforms.

VRTech's top 10 augmented and virtual reality predictions for 2017

(c)iStock/DmitryBairachnyi

VR has done so much over the past 12 months. Countless papers have been published celebrating its potential for helping people with everything from paranoia and anxiety, to overcoming arachnophobia and a fear of heights.

But it gets even better than that; there’s evidence of it helping paraplegics in rehabilitation, helping patients in hospital to overcome pain and even in rehabilitating prisoners. The potential of this life-changing technology is just beginning to surface and...

By Rachael Power, 21 December 2016, 0 comments. Categories: Advertising, Applications, Brands.

Oculus launches Parties and Rooms for GearVR

(c)Oculus 

There’s no two ways about it, gaming is fun. And it’s even better when you get a group of your friends together online for a good, old-fashioned session.

That’s something virtual reality was sort of missing, until now. Of course, apps such as AltSpace sought to bridge the social gap, but in-game parties was that little piece missing from the puzzle.

But now Oculus has launched Rooms and Parties for Gear VR, two experiences that lets you do just that.

Rooms and Parties will...

By Rachael Power, 20 December 2016, 0 comments. Categories: Applications.

VLC Player now supports 360 videos, will 'probably' support VR in 2017

(c)screenshot

VLC Player, the popular media player most recognisable by its orange-and-white traffic cone symbol, has said it will “probably” support VR headsets such as Google’s Daydream, the HTC Vive and Oculus Rift next year.

The company has just released VLR 360, which people can use to watch 360 videos and photos ‘out of the box’.

VLC Player rose to fame in the early 2000s as as free, open source, cross-platform media player that...

By Rachael Power, 01 December 2016, 0 comments. Categories: Applications.

How will VR change online marketing?

(c)iStock/SouthAgency

As a means of transporting customers into new and deeply engaging brand and product experiences, there’s simply no other creative technology like virtual reality.

It’s the content/channel hybrid that no-one was expecting, and we’re still trying to tame. But what’s certain is that the medium’s unique ability to deliver brand narratives in previously unimaginable ways is already encouraging marketers to explore how they can use VR content to deliver more...

By Christian Burne, 29 November 2016, 0 comments. Categories: Applications.

Sneak peak: The world's first 3D printed, virtual reality art

Last week, we announced that HTC Vive and the Royal Academy of Arts (RA) would showcase the world's first 3D printed, VR art in January.

Today, they have given us a sneak peak at some pictures from a preview event that took place in London this week.

RA Schools alumni Adham Faramawy, Elliot Dodd, and current final year student Jessy Jetpacks have created the work using an...

By Rachael Power, 22 November 2016, 0 comments. Categories: Applications.

First virtual reality medical facility opens in UK

(c)Mativision

Virtual reality has already been making splashes in the medical industry, but this latest announcement takes the partnership one step further. 

The world's first virtual reality medial training facility was opened in London this week, with a live dental implant surgery broadcast via VR headsets to a groupd of senior global doctors. 

The facility was opened by Mativision, a company which has developed end-to-end tech that can stream live to VR from multiple 360 cameras. 

The...

By Rachael Power, 04 November 2016, 0 comments. Categories: Applications.