Release of ARKit leading to surge of consumer interest in AR platforms
You can call it the ‘Apple effect’ and it may just be about to launch AR into the mainstream.
Following the launch of the iPhone 8, iOS 11 and the new ARKit platform, it is clear that Apple is predicting big things for AR.
And where Apple goes, hordes of eager consumers tend to follow. When you add this to the fact that Google has also recently released its ARCore platform for Android developers, it is clear that consumers will be seeing a lot more AR in the coming months.
New research also shows...