Live Nation partners with NextVR to livestream concerts

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Ever fancied being fully immersed in a live concert, without all the pushing, shoving and ridiculously tall people standing in front of you?

Going forward, you may well be able to. Global concert search engine Live Nation recently announced a partnership with VR broadcasting startup NextVR, which means it’ll begin streaming “hundreds of live, cutting-edge performances in virtual reality to music fans worldwide”.

It’s unknown yet what concerts and...

By Rachael Power, 17 May 2016, 1 comment. Categories: Applications.

VRidge enables Oculus VR games on Cardboard

A new app has been launched that will adapt the Oculus Rift output for use with a Google Cardboard headset.

The new software, VRidge, enables smaller and cheaper virtual reality (VR) headsets such as Samsung Gear VR and Google Cardboard to be modified to run games like higher-end machines like the HTC Vive and Oculus Rift.

Developed by Riftcat, VRidge adapts the head-tracking input and stereoscopic output of the Oculus Rift to an Android smartphone app. Once set up, it can...

By Ryan Daws, 09 May 2016, 0 comments. Categories: Android, Applications, Devices, Gaming.

GAME acquires augmented reality firm Ads Reality

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Gaming retail giant GAME has acquired augmented technology firm Ads Reality for £20m, in a bid to develop its digital engagement strategy.

Ads Reality specialises in the development of augmented reality across the retail, video game and entertainment industries. It’s a five year old operation and its team of developers and engineers will continue to work on developing its technologies.

GAME had originally acquired a minority stake in...

By Rachael Power, 06 May 2016, 0 comments. Categories: Applications, Gaming.

GoPro looks further towards VR with latest product offerings

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GoPro has shed light on some of its latest product offerings, including the publishing of high resolution virtual reality content.

GoPro VR, a platform to share and view content, is available on the web, free mobile app, or experienced on a mobile head-mounted display. The platform allows users to enjoy 360˚ video and converts the screen of a user into a virtual portal that puts on display original content from GoPro and a global community of artists.

The display, at NAB in Las...

By James Bourne, 28 April 2016, 0 comments. Categories: Applications, Ecosystems, Platforms.

How Twitter users are becoming excited about the benefits of virtual reality

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It may have seen a false start with the likes of Google Glass but virtual reality is set for a revival if a recent analysis of Twitter conversations about the technology is to be believed.

Between February and April Brandwatch used its platform to track 120,000 tweets over two months about the technology. It found that of these conversations the majority (85%) were positive. Only 16% were negative.

Oculus and its Rift VR headset topped the table as the most mentioned brand and headset...

By Liz Morrell, 26 April 2016, 0 comments. Categories: Applications, Brands.

Reflections on Mobile World Congress: Enterprise apps coming to new form factors

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Even with a show as large as Mobile World Congress (MWC), with over 100,000 attendees, it was pretty clear that a lot of companies are pushing forward to win a share of two related markets; virtual reality (VR) and the Internet of Things (IoT).

MWC saw a large number of VR headset announcements from Samsung, LG, HTC, Oculus, Google, Epson, Gear VR, and Fujitsu – which was specifically focused on enterprise applications. A primary driver for a somewhat global network upgrade to 5G...

By Chris Hazelton, 20 April 2016, 0 comments. Categories: Applications, Developers, Ecosystems, Enterprise.

Amnesty International launches #360Syria ‘virtual tour’ experience with Mozilla

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Amnesty International has launched a new #360Syria ‘virtual tour’ website using WebVR technology which reveals the destruction wrought by the Syrian government on the city of Aleppo.

The demonstration, known as “Fear of the Sky”, is powered by Mozilla A-Frame technology, an open source framework which streamlines WebVR development and facilitates simple creation of WebVR experiences with HTML.

The #360Syria website features specially-created 360-degree...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Brands, Case Studies.

Enterprise applications to drive growth for augmented reality and wearable devices

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Though augmented reality (AR) and wearable devices have caused a stir in consumer technology, a new report from Beecham Research argues that enterprise applications will be the major driver of growth in these segments.

Manufacturing, logistics, healthcare and retail have been identified as some of the most dynamic markets, where AR offers novel, hands-free interaction along with more control and access to information.

The report details market activity and consolidation and lists recent...

By James Bourne, 20 April 2016, 0 comments. Categories: Applications, Enterprise.