Google set to bring augmented reality models to search engine

At the recently held 2019 I/O event, Google announced that it is adding a mix of camera and augmented reality (AR) to its search engine that will generate 3D AR models as search results. For instance, users can have look at “realistic” pairs of shoes they are trying to buy online; similarly, shopping clothes online can also be previewed with one’s existing wardrobe. One can also simply put an animated shark in their living room.

By VR 360, 10 May 2019, 0 comments. Categories: Android, Applications, AR, Brands.

Oz aims to bring AR environment to biopharma with new initiative

Consulting company Oz has launched what it has described as a first-of-its-kind application aiming to bring an augmented reality (AR) environment to physician detailing.

AR-Detailing will allow biopharma sales representatives to have a lot more immersive detailing experience with physicians on treatments. It will also educate them on health conditions and diagnostics. This becomes essential for specialised treatments where...

By VR 360, 16 April 2019, 0 comments. Categories: Applications, AR, Platforms.

100 million consumers will shop with AR online and in-store by 2022, says Gartner

An optimistic analysis on the augmented reality (AR) market from Gartner: the analyst house has predicted 100 million consumers will shop in AR online and in-store by 2022.

The findings appear in the company’s latest report – ‘Include 5G and Next-Generation Wireless in Roadmaps to Elevate In-Store Retail Customer Experience’ – whose title is more of a command than a comment. Gartner argues...

By James Bourne, 01 April 2019, 0 comments. Categories: Applications, AR, Brands.

I’m Fine VR project aims to raise awareness and educate around suicide prevention

VoidVR, an independent virtual reality (VR) development studio, has announced the launch of I’m Fine, a new educational project aimed at suicide awareness.

The project, which will be available for free on the Oculus Rift and HTC Vive from July, is aimed at being ‘used as a means of experiencing what sufferers of suicidal thoughts go through in their darkest hours… [to] better understand [them].’

By James Bourne, 25 March 2019, 0 comments. Categories: Applications, Ecosystems.

New VR solution helps engineers detect early design risks in product and process lifecycles

French software firm ESI Group and AR software solutions provider Diota have vowed to solve issues related with factory assembly and in-service maintenance via an end-to-end solution, which leverages digital data to provide improved productivity, quality and traceability, thereby negating operational risk.

The solution, called IC.IDO, is a dedicated VR solution designed to help engineers identify design risks as early as...

By VR 360, 20 March 2019, 0 comments. Categories: Applications, AR, Enterprise, Platforms.

NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Google gives sneak peek of Maps-enhancing AR visual positioning system

Of all the exciting, time-saving and useful apps out there today, mapping sits somewhat between a rock and a hard place. The maps themselves are vital, but the direction sometimes isn’t.

If you take a look on any busy high street with people staring at their phones, several will be working out just in which direction they have to go from their map. Increasingly – as this reporter can testify from personal...

By James Bourne, 11 February 2019, 0 comments. Categories: Android, Applications, AR.

Lyft looks to augmented reality to help drivers find their passengers

It’s an increasingly common sight on pavements and roads; people standing semi-aimlessly, phone in hand, frequently checking the GPS and wondering where their taxi is. Lyft is looking to switch this up with a new system which aims to utilise augmented reality (AR) to give greater insights.

The information, which appears in a patent filed in June

By James Bourne, 18 January 2019, 0 comments. Categories: Applications, AR.