NexTech AR Solutions announces upgraded UX for web-enabled AR platform

Canadian software firm NexTech AR Solutions has upgraded the user experience (UX) for its patent-pending web-enabled augmented reality (AR) platform.

Users, with the help of the newly improved UX, feel as if they are inside an app through 3D virtual AR objects in a location and then “placed”. As soon as the virtual 3D object is “placed”, users can move their camera left and right whereas the object...

By VR 360, 06 March 2019, 0 comments. Categories: Applications, AR, Brands.

Google gives sneak peek of Maps-enhancing AR visual positioning system

Of all the exciting, time-saving and useful apps out there today, mapping sits somewhat between a rock and a hard place. The maps themselves are vital, but the direction sometimes isn’t.

If you take a look on any busy high street with people staring at their phones, several will be working out just in which direction they have to go from their map. Increasingly – as this reporter can testify from personal...

By James Bourne, 11 February 2019, 0 comments. Categories: Android, Applications, AR.

Lyft looks to augmented reality to help drivers find their passengers

It’s an increasingly common sight on pavements and roads; people standing semi-aimlessly, phone in hand, frequently checking the GPS and wondering where their taxi is. Lyft is looking to switch this up with a new system which aims to utilise augmented reality (AR) to give greater insights.

The information, which appears in a patent filed in June

By James Bourne, 18 January 2019, 0 comments. Categories: Applications, AR.

EFF launches VR tool to help users understand surveillance technologies

The Electronic Frontier Foundation (EFF) has launched a virtual reality (VR) experience on its website, teaching people how to spot and understand the surveillance technologies that police are using on its communities.

Spot the Surveillance, which works best with a VR headset and can also work on standard browsers, places users in a 360-degree street scene in San Francisco.

The...

By VR 360, 06 November 2018, 0 comments. Categories: Applications, Platforms, Regulation.

Walmart deploys augmented reality to improve barcode scanner

Walmart shoppers can now use augmented reality (AR) thanks to the launch of a new tool for iOS – as the company says it wanted to do ‘so much more’ with its current mobile app barcode scanner.

The retailer has given a shot to augmented reality and has launched a new AR scanning tool in its iPhone application which will help customers with product comparisons. This AR scanner can be panned across store shelves,...

By James Bourne, 02 November 2018, 0 comments. Categories: Applications, AR, Brands.

Novarad AR HoloLens system gets FDA approval for medical use

The FDA has cleared OpenSight Augmented Reality System, making it the first AR medical solution for Microsoft HoloLens receiving 510(k) clearance for use in pre-operative surgical planning.

OpenSight renders 2D, 3D and 4D images of patients interactively, while accurately overlaying them directly on the patient’s body. The solution, in combination with the patented virtual tool technology and an integrated targeting...

By VR 360, 30 October 2018, 0 comments. Categories: Applications, AR.

VR reduces pain during exercise, finds study

A research paper published by the School of Engineering and Digital Arts at the University of Kent argues that using VR headsets during exercise can reduce pain and increase the level of sustaining an activity.

The research, which was led by PhD candidate Maria Matsangidou from EDA, was set out to determine the effect of using VR on certain inner-body functions like heart rate, including pain intensity, perceived exhaustion,...

By VR 360, 02 October 2018, 0 comments. Categories: Applications, Platforms.

Exploring innovations for VR in the cinematic realm

The Virtual Reality Industry Forum (VRIF) has announced that it will be exhibiting its latest VR innovations at the IBC2018 event in Amsterdam. At the VRIF Future Zone booth, visitors will be able to witness all the cutting-edge interactive demos from companies such as Qualcomm, Nokia/Fraunhofer HHI, and Imeve.

Demonstrations by the abovementioned companies include Imeve’s high-quality live streaming VR360 solution,...

By VR 360, 14 September 2018, 0 comments. Categories: Applications, AR, Brands.