Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior

Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.

But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.

We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...

By Rachael Power, 26 May 2016, 0 comments. Categories: Advertising, Brands.

VR video network Littlstar launches analytics tool to track viewer engagement

(c)Littlstar 

Marketers may well be familiar with the use of heatmaps and social analytics tools on regular websites, but for the first time, virtual reality (VR) video now has its own solution.

Disney Accelerator-backed startup Littlstar has just launched a creator’s dashboard, which gives access to user analytics, demographics and heat maps for all viewers on videos distributed via its network. 

Founded in...

By Rachael Power, 23 May 2016, 0 comments. Categories: Advertising, Data & Analytics.

eBay Australia launches 'world's first' VR department store

(c)eBay

eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Condé Nast to premiere first virtual reality series in September

(c)iStock.com/franckreporter

Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.