Case Study: How a marketing agency created a high-end VR headset for beauty brand Dior
Dior’s one of those fashion and beauty brands typically associated with expensive price tags, Parisian fashion shows and Charlize Theron sashaying across a TV screen in a gold dress.
But the luxury goods company is more than just a pretty face. It’s been working with marketing and tech agency DigitasLBi to develop and test out its very own, custom built, 3D printed VR and audio headset for customers.
We caught up with DigitasLBi at the recent Adobe EMEA Summit 2016 in...