eBay Australia launches 'world's first' VR department store

(c)eBay

eBay Australia and retailer Myer have created what they're calling the world’s first VR department store.

The store connects to the existing eBay.com.au API which allows Myer’s product range, pricing and stock information to be updated in real time.

Customers can apply to receive one of 15,000 pairs of free shopticals (a Google Cardbord-like device) to start shopping in VR.Users need to download the eBay VR...

By Rachael Power, 19 May 2016, 0 comments. Categories: Advertising, Brands.

Condé Nast to premiere first virtual reality series in September

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Major media company Condé Nast has announced it will premiere its first ever scripted virtual reality series, in conjunction with cinematic virtual reality company Jaunt.

The Vanity Fair publisher has brought in top director Doug Linman to work on the project, and announced this week it would be aired in September.

Invisible, the six-part suspense thriller,...

By Rachael Power, 04 May 2016, 0 comments. Categories: Advertising, Brands.